Renegade Marketers Unite - 423: Unlocking PR-able B2B Research

423: Unlocking PR-able B2B Research

11/15/24 • 50 min

What does it take to create B2B research that journalists can’t resist?

In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention.

In this episode:

Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions.
Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences.

You’ll also learn:

Why it’s essential to conduct quality checks on survey audiences and design
How to adapt your findings for multiple uses, from PR to lead generation
Practical tips on “news-jacking” and tapping into timely topics for maximum impact

Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to create B2B research that journalists can’t resist?

In this episode:

Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions.
Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences.

You’ll also learn:

Why it’s essential to conduct quality checks on survey audiences and design
How to adapt your findings for multiple uses, from PR to lead generation
Practical tips on “news-jacking” and tapping into timely topics for maximum impact

Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Previous Episode

422: The Focus Factor: Driving B2B Success

For CMOs, strategy is as much about what not to do as it is about what to focus on.

In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying "no" to the nonessential.

Highlights include:

JD Dillon shares how Tigo Energy’s "Green Glove Service" transformed customer service into a brand differentiator and rallied the entire organization around a simple, powerful concept.
Laura Beaulieu discusses her approach at Holistiplan to amplify customer voices through webinars and referrals, focusing on building an influencer pipeline that converts loyal customers into brand advocates.
Kevin Briody explains how Edmentum consolidated multiple websites to simplify the customer experience, reduce internal complexity, and drive more impactful marketing through a streamlined digital presence. (He's now CMO of Meteor Education).

We also cover the challenges of prioritizing in a fast-paced environment, strategies for creating impactful marketing initiatives, and the delicate balance between agility and focus. Tune in to learn how to drive greater impact by doing fewer things exceptionally well—and find out how to keep both your team and your brand centered on what matters most.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Next Episode

424: Marketing as a Business Driver

What does it take to turn marketing into a true driver of business success? In this episode, Drew dives deep into this question with three expert CMOs—Shirley Macbeth of Forrester, Dan Lowden of Blackbird.ai, and Ali McCarthy of Amplify Your Voice Studio—who reveal how they keep marketing aligned with business objectives while pushing the boundaries of creativity and strategy.

In this episode:

Shirley Macbeth explains how Forrester’s “Plan on a Page” framework keeps marketing focused on top business objectives and the importance of prioritization in achieving meaningful results.
Dan Lowden shares his proven “Marketing Playbook” that drives brand and revenue impact, detailing the role of compelling content in engaging target audiences and supporting sales.
Ali McCarthy discusses the importance of a clear growth plan to align marketing with financial goals and maintain focus across the entire team.

You’ll also learn: