Renegade Marketers Unite - 419: Reimagine GenAI: Creative Applications Beyond Efficiency

419: Reimagine GenAI: Creative Applications Beyond Efficiency

10/18/24 • 53 min

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can transform their approach using generative AI.

From reimagining decision-making to turning everyday tasks into playful, monster-slaying missions, Jenny shares innovative ways AI can spark creativity and boost engagement. Tune in for real-world examples and insights on AI's true promise—to build more human experiences and transform the way we work.

Key Takeaways:

Unlock AI’s potential for creativity, not just efficiency
Explore fresh ideas for team engagement and customer interaction
Why every marketer should experiment with AI to push boundaries

Perfect for B2B marketers looking to take their AI strategies to the next level!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Key Takeaways:

Unlock AI’s potential for creativity, not just efficiency
Explore fresh ideas for team engagement and customer interaction
Why every marketer should experiment with AI to push boundaries

Perfect for B2B marketers looking to take their AI strategies to the next level!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Previous Episode

418: A CMO Guide to Moving Up Market

What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP of Marketing at TrustRadius), Sheri Chin (CMO of Galileo Financial Technologies), and Jakki Geiger (most recently CMO of Hazelcast) to discuss how to navigate the strategic shift.

From aligning sales and marketing teams to crafting tailored messaging, these marketing leaders share real-world experiences on what works—and what doesn’t—when moving up market.

Key Discussion Points:

How to identify when it’s time to move up market.
The internal shifts needed to target enterprise customers successfully.
Leveraging account-based marketing and targeted content for larger deals.
The importance of partnerships in breaking into the enterprise market.
How to balance retaining SMB customers while scaling to serve enterprise clients.

Tune in to hear real-world strategies for taking your business to the next level by moving up market.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Next Episode

420: Disrupt or Be Disrupted: Big Ideas for 2025’s CMOs

In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with... himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing.

Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ahead of the curve.

Key Takeaways:

How AI will supercharge marketing (and what it won’t do).
The growing importance of the CMO+.
How to expand your impact beyond marketing.
Why in-person events are about to boom again.

This episode is packed with tips to future-proof your strategy.

By the way, we're diving MUCH deeper into these ideas at our CMO Super Huddle on November 8th in Palo Alto. It’s a one-day, action-packed event designed for B2B CMOs to share, learn, and build strategies for 2025 and beyond. Learn more at cmohuddles.com.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/