Standing Out in a Sea of Content: The Power of Framework Thinking
03/17/24 • 16 min
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider's worldview. The discussion highlights the importance of having a clear, unique perspective, exemplified by companies like Basecamp, whose product and marketing strategies are deeply informed by their foundational beliefs. This not only helps in targeting content to the right audience but also improves marketing efficiency, conversion rates, and potentially allows for higher pricing. The script concludes by asserting the value of 'framework thinking' in creating more focused, effective content strategies across the entire marketing funnel, rather than just generating vast amounts of generic, top-of-funnel material.
00:00 Unlocking the Secrets to Stand Out in a Sea of Content
12:18 Embracing Framework Thinking for Impact
12:51 The Power of a Unique Perspective in Marketing
14:00 Crafting Content That Resonates and Converts
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider's worldview. The discussion highlights the importance of having a clear, unique perspective, exemplified by companies like Basecamp, whose product and marketing strategies are deeply informed by their foundational beliefs. This not only helps in targeting content to the right audience but also improves marketing efficiency, conversion rates, and potentially allows for higher pricing. The script concludes by asserting the value of 'framework thinking' in creating more focused, effective content strategies across the entire marketing funnel, rather than just generating vast amounts of generic, top-of-funnel material.
00:00 Unlocking the Secrets to Stand Out in a Sea of Content
12:18 Embracing Framework Thinking for Impact
12:51 The Power of a Unique Perspective in Marketing
14:00 Crafting Content That Resonates and Converts
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
Creative Marketing in Government Contracting
In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set Riva apart in a traditionally conservative field but also led to widespread recognition and an award for innovative marketing. Additionally, Love introduces her podcast, 'Mastering the Art of Failing,' which explores the positive aspects of failure in personal and professional growth.
Watch the parody video here:
RIVA IG: https://www.instagram.com/reel/CfUgHN-sM91/
RIVA LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6947265433628549120/
00:00 Introduction to the Episode and Guest
00:16 The Unintended Marketing Campaign Success Story
01:45 The Creative Process Behind the Campaign
03:59 The Impact of the Office Parody Video
07:21 The Ripple Effect of Creative Marketing in Government Contracting
09:12 Mastering the Art of Failing: A Podcast Journey
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Next Episode
How do Marketers Avoid Doing Things Higgledy-Piggledy? Have an Integrated Marketing Approach, Move Away from Random Acts of Marketing
In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.
00:14 Sue's Journey: From Big Firms to Fractional CMO
01:00 The Power of Strategic Marketing and Sales Synergy
01:08 Achieving Remarkable Results: A Case Study
06:58 The Importance of Consistency and Teamwork
10:36 Advice for Winning in 2024: Fundamentals of Marketing
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - Standing Out in a Sea of Content: The Power of Framework Thinking
Transcript
Welcome to today's episode . Our guest today is Sean Johnson . He is a CEO of Madison . Welcome to the show . Great to be here ,
Eric Edenso tell us a little bit about yourself and what you do before we get into your remarkable story .
Sean JohnsonSure , for 12 years , I was a partner at a firm called M
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/remarkable-marketing-podcast-330853/standing-out-in-a-sea-of-content-the-power-of-framework-thinking-48300506"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to standing out in a sea of content: the power of framework thinking on goodpods" style="width: 225px" /> </a>
Copy