Standing Out in a World of Generative AI

02/27/24 • 14 min

The Power of Human Voice in a World of AI: Interview with Bethany Schaefer

In this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her unique approach to standing out among generative AI in marketing. She details how she turned converting her cover letters to audio and visual messages to a successful method of securing her role at verbatim. She discusses the benefits of using audio and video during interactions with clients and potential employers to make a personal connection. Bethany shares her use of tools like Slack, Loom and Otter AI for these purposes. Bethany also talks about her best client marketing stories, emphasizing the power of human-to-human interaction in marketing and customer satisfaction. She also notes the importance of a balance between AI and human involvement in customer experience.

00:00 Introduction and Guest Welcome

00:25 Bethany's Unique Marketing Approach

01:40 Standing Out in the Job Market

02:40 The Power of Audio and Visual Communication

04:32 Tools for Effective Communication

05:41 Successful Marketing Stories

09:01 The Human Touch in Marketing

12:22 The Future of Customer Experience

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The Power of Human Voice in a World of AI: Interview with Bethany Schaefer

00:00 Introduction and Guest Welcome

00:25 Bethany's Unique Marketing Approach

01:40 Standing Out in the Job Market

02:40 The Power of Audio and Visual Communication

04:32 Tools for Effective Communication

05:41 Successful Marketing Stories

09:01 The Human Touch in Marketing

12:22 The Future of Customer Experience

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Previous Episode

Revolutionizing Marketing Efficiency with Advanced AI Strategies

Discussing the Future of AI in Business with Jonathan Green

In this episode of the remarkable marketing podcast, AI expert, Jonathan Green discusses his usage of artificial intelligence in business, mainly focusing on increasing productivity. He explores varying examples of AI implementation in marketing, book writing, sales pages, podcasting, and transcription services. Green discusses his preferred AI tools, the application of AI-created personas for more targeted outreach, and the potential of AI-powered research to massively reduce the time on projects. The future of AI, its inevitable sudden growth, and its potential security risks are also covered.

00:00 Introduction and Guest Presentation

00:36 Exploring AI in Marketing and Business

00:59 Real-life Applications of AI in Business

02:44 AI in Content Creation and Marketing

04:25 AI in Podcasting and Content Management

05:51 AI in Transcription and SEO

08:44 AI in Persona Creation and Content Analysis

14:17 AI in Business and Market Trends

15:53 AI Tools and Their Applications

17:51 Future of AI in Business

20:21 AI, Copyright, and Legal Issues

22:23 AI in Business: Predictions and Speculations

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Eric Eden on LinkedIn

Next Episode

What it Takes to Get 5X returns for clients on Ad Spend and How to Win in Advertising in the Era of AI

The podcast features a discussion with John Chan, who runs a digital marketing agency called 2X. He shares a story about a very creative affiliate lead generation program that built a massive passive income stream

Chan explains that being an effective marketer is less about expertise with platforms and more about core skill sets and seizing opportunities. He also details challenges in generating high returns for clients, particularly around choosing the right customers and understanding trade-offs between high returns and volume.

Regarding the future, Chan predicts that AI's prevalent role will make creative direction more critical in marketing. He also expects that marketing professionals will need to focus on the skill sets beyond platforms and become great direct response marketers.

With the digital marketing industry in a state of rapid evolution, especially after the upheaval of IOS 14, this episode promises to bring to light the shifting ground beneath advertisers' feet. John Chan leads us through the labyrinth of attribution difficulties, the indispensability of advanced data tools, and the soaring potential of new platforms. As we peer into the crystal ball for a glimpse of what's on the horizon for 2024, including the burgeoning role of AI and creativity, John's insights offer a treasure trove of wisdom for marketers aiming to stay ahead of the curve.

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Remarkable Marketing Podcast - Standing Out in a World of Generative AI

Transcript

Eric Eden00:00:58.960

Welcome to today's episode . Our guest today is Bethany . She is joining us from Dallas , texas , and she works with one of the best content marketing agencies in the world , verbatim , and she has a couple stories for us today , actually , about some of the great marketing work she's done . Welcome to the show , bethany .

Bethany Shaffer00:01:20.807

Hey , th