Remarkable Marketing Podcast
Eric Eden
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We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
How to Scale and Grow a Business with Creative Guerrilla Marketing When You Don't Have a Big Budget
Remarkable Marketing Podcast
05/02/24 • 24 min
In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He also shares insights on increasing a company's value before selling and the significance of genuine care in consulting. Additionally, Jon talks about his two books, '19' and 'Finally Wealthy,' reflecting on the lessons learned from observing others and the real essence of being wealthy. The episode concludes with discussions on the importance of experience and continuous learning in achieving success.
Jon's web site
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
00:17 John's Entrepreneurial Journey and Expertise
01:25 Creative Marketing Strategies and Success Stories
06:59 Foundational Steps for Starting and Scaling a Business
09:22 Maximizing Business Value for Sale
11:36 What Makes John a Top 1% Growth Marketer
16:04 Insights from John's Books on Wealth and Success
19:15 Reflecting on Experience, Ambition, and the True Meaning of Success
22:25 Final Thoughts and Encouragement
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How Marketers and Entrepreneurs Can Love What They Do, Be Passionate, Authentic, and Drive Profits
Remarkable Marketing Podcast
04/06/24 • 20 min
In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputation, clarity, and strategy in effective marketing. Beverly shares a story in this episode that illustrates the power of doing what you love, being authentic, and how to focus on marketing strategy instead of just tactics to get the best results.
00:20 Beverly's Journey to Entrepreneurship
01:38 Marketing Insights and Transforming Businesses
05:35 The Importance of Clarity and Authenticity in Marketing
07:26 Rapid Website Development and the Power of Simplicity
13:25 The Role of Passion and Vision in Entrepreneurial Success
16:32 Reputation Management and Growth Strategy
18:36 Exploring the Sparketing Podcast
19:33 Final Thoughts and Resources
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How Adapting to the Realities of the Evolving B2B Buyer's Journey Drove 10X Results for this CMO
Remarkable Marketing Podcast
03/30/24 • 23 min
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based metrics to engagement-focused strategies at Blue Triangle, resulting in 10X engagement, significant pipeline growth and 4X return on marketing spend. He also delves into creative direct mail campaigns that yielded remarkable revenue with targeted, personalized approaches, showcasing the efficacy of blending traditional tactics with modern insights to stand out in a crowded digital space. Additionally, Moxley touches on the importance of account-based marketing and introduces his book 'An Audience of One' and his podcast 'The Frictionless Experience.'
00:00 Welcome and Introduction of Guest
00:28 Chuck Moxley's Marketing Journey: From Agency to B2B SaaS
01:26 Revolutionizing Marketing Strategies: The Shift to Dark Funnel
03:11 The Power of Ungated Content and Engagement Metrics
05:19 Redefining Success: From Leads to Pipeline and Revenue
10:34 The Impact of Non-Gated Content and Podcasts
13:22 Innovative Marketing: The Success of Direct Mail Campaigns
20:59 Chuck Moxley's Book and Podcast: An Audience of One and The Frictionless Experience
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Why Being a Professional Speaker is so Amazing for Executives - And the Power of Crowd Promotion
Remarkable Marketing Podcast
04/01/24 • 26 min
In this episode, marketing agency owner and founder of Innovation Women, Bobbie Carlton, shares her advice for executives & event organizers, and discusses her passion project aimed at increasing female representation on conference stages. Carlton discusses her day job running a marketing agency, her night job running Innovation Nights events, and her 'dream job' with Innovation Women, which addresses the gender disparity in public speaking opportunities at conferences and events.
Innovation Women has successfully connected event managers with over 2,500 female speakers from across the globe, facilitating around 5,000 tracked speaking engagements. Carlton also recounts her experiences with launching Innovation Nights, a monthly event designed as a marketing platform for Boston area startups, which leveraged social media to achieve remarkable visibility for 1,500 product launches, and support for local entrepreneurs.
The episode emphasizes the importance of public speaking for professional visibility and leadership, the challenges in the speaker selection process for events, and the changing landscape of speaking opportunities due to the pandemic and the rise of podcasts. Carlton concludes with her hopes for the future of event hosting and the continued significance of in-person interactions.
00:00 Welcome and Introduction of Guest
00:15 Bobbi Carlton's Multifaceted Career and Innovation Women
00:42 The Impact of Innovation Women on Female Speakers
03:49 A Marketing Success Story: Innovation Nights
08:56 Empowering Women in Public Speaking Through Innovation Women
13:13 The Challenges and Opportunities of Public Speaking
21:42 The Role of Podcasts and the Pandemic in Promoting Diversity in Speaking
24:04 The Future of Events Post-COVID
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Why are Most Web Sites Terrible? And What is the Best Web Site Strategy?
Remarkable Marketing Podcast
03/31/24 • 19 min
In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channels like Facebook and email marketing, can DOUBLE a business's performance. He advises on the importance of understanding the audience, creating a buyer's journey, and ensuring quick website load times to enhance user experience and engagement. James also champions a shift from traditional 'call to action' to creating 'pathways' for customers, fostering a more personalized and inviting digital interaction. For businesses looking to improve their digital marketing strategies and website effectiveness, James offers practical insights and actionable advice.
James's open invitation to continue the conversation at VIP Chat With James is your personal gateway to customized advice tailored to launch your online success to new heights.
00:38 Demystifying Digital Marketing
01:10 The Importance of Strategy in Website Design
01:51 Common Website Mistakes and Solutions
03:13 Success Story: Transforming an E-commerce Business
06:02 Focusing on What Works in Digital Marketing
08:11 Creating Effective Websites and Digital Strategies
08:50 Rethinking Calls to Action: Pathways Over Commands
09:43 Maximizing Engagement in the First 20 Seconds
14:09 The Hub and Spoke Strategy for Digital Marketing
16:45 Understanding Your Audience for Remarkable Results
18:12 Connecting with the Expert
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How The Art of Impactful Brand Storytelling Can Drive 6X Growth
Remarkable Marketing Podcast
03/30/24 • 23 min
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.
Resources
https://distillyourstory.com/free-10-minute-website-audit/
https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/
00:24 Ryan's Journey into Marketing and Storytelling
02:11 Case Study: Nonprofit Marketing Success
05:06 The Art of Storytelling in Marketing
07:53 Common Pitfalls in Business Storytelling
09:16 Overcoming Storytelling Challenges
14:27 Maximizing Impact with Customer Testimonials
18:36 Advice for Effective Storytelling in Marketing
20:06 Exclusive Resources for Enhancing Your Marketing
22:08 Closing Thoughts and Resources
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How B2B Marketers Can Avoid Being Boring and Drive Growth
Remarkable Marketing Podcast
04/04/24 • 15 min
In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being boring in marketing and balancing branded content with direct response. She also discusses her new book, which encourages readers to embrace change as a catalyst for growth, sharing strategies and insights from her career and other executives to inspire entrepreneurs and leaders. The discussion includes thoughts on the impact of the creative campaigns, generating significant awareness, sales, and revenue, and how embracing unconventional methods and change can lead to success.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
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Eric Eden on LinkedIn
How Marketing to 50 Million People a Month on Social Media is Saving Lives During the Worst Drug Epidemic in the History of the World
Remarkable Marketing Podcast
03/30/24 • 20 min
This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery.
From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him to sobriety and his purpose of helping others. Adam discusses the impactful role of marketing in saving lives through storytelling he does to 50 Million people on social media every month and the importance of sharing recovery stories to reach and assist those struggling with addiction. He explains his approach to coaching and training individuals in recovery to write and publish their stories, his work in creating a 50-state resource guide, and the significance of conveying a hopeful vision of life after recovery to encourage individuals to seek help. Adam's story underlines the power of persistence, the impact of relatable and hopeful messaging, and the crucial role that believing in the value of what one is advocating for plays in effective marketing and outreach.
For those struggling with addiction, here are some critical resources Adam shared
For a Free digital and audio copy of Adam's book visit https://recoveredonpurpose.org
For the Free Relapse Prevention Worksheet visit https://recoveredonpurpose.org/relapse-prevention-worksheet-2/
Recovered On Purpose on Facebook https://facebook.com/recoveredonpurpose
00:00 Inspiring Journey: From Addiction to Bestselling Author
00:17 The Remarkable Story of Recovery and Purpose
02:15 Marketing with a Mission: Saving Lives Through Storytelling
04:39 The Power of Consistency in Messaging and Outreach
06:47 Recovery Marketing: A Dual Approach to Helping Addicts
10:16 The Art of Persuasion: Relating and Inspiring in Recovery Marketing
15:20 Learning from the Past: Reflecting on Anti-Drug Campaigns
18:07 Resources and Support for Those Struggling with Addiction
Send us a Text Message, give feedback on the episode, suggest a guest or topic
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Eric Eden on LinkedIn
How to Become a Best Selling Author and Have Positive Impact on an Unimaginable Number of People
Remarkable Marketing Podcast
03/29/24 • 18 min
In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in helping thousands of entrepreneurs improve their marketing and, through his books, enabling them to achieve more success. He advocates for short, focused books ('Shooks') that provide value within an hour or two of reading, making a case for bite-sized, impactful content in today's fast-paced world. The episode also explores the changing landscape of publishing, touching upon the advantages of self-publishing and hybrid models over traditional publishing routes. Mike offers advice to prospective authors on starting their book projects and introduces his 'magic kit' offer, consisting of three of his digital books available to listeners. This episode serves as an insightful guide for anyone considering authorship, emphasizing the effectiveness and potential of short-form books in engaging readers and disseminating valuable content.
Get three of Mike's books here for free - https://mikecapuzzi.com/magic/
00:24 Mike's Journey from Engineering to Bestselling Author
01:29 The Power of Publishing: Mike's Take on Marketing and Authorship
05:35 The Magic of Short Books: Revolutionizing Reading and Writing
13:47 Navigating the World of Publishing: Traditional, Self, and Hybrid
16:26 Final Thoughts and Special Offer
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The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth
Remarkable Marketing Podcast
04/06/24 • 20 min
How to Win at Scaling Businesses and Personal Growth
In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. From moving to Costa Rica and living off-grid, to running a 100-mile race, Maria’s story is one of determination and resilience. Professionally, she delves into her extensive experience in scaling companies from the ground up, focusing on a specific case where she and her team significantly increased a startup’s revenue to over $2 Million by leveraging marketing technologies and strategies with no sales team. This included innovative solutions to improve customer conversion rates, and strategic decisions like acquisitions to boost brand identity and revenue. Maria also offers valuable insights into the essential role of precise data analysis in marketing and the importance of viewing marketing budgets as investments rather than expenditures. Her unique perspectives highlight the intertwining of personal growth with professional success, showcasing the power of dedication and strategic thinking in achieving remarkable outcomes.
00:43 Maria's Journey as a Four-Time Founder
01:46 The Remarkable 100 Mile Race Achievement
02:56 Diving Into Maria's B2B Marketing Success Story
03:22 The Transition from Startup to Success
12:01 Maria's Decision to Move to Costa Rica
14:05 Marketing Advice for 2024: Staying Ahead
Send us a Text Message, give feedback on the episode, suggest a guest or topic
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 175 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'How to Scale and Grow a Business with Creative Guerrilla Marketing When You Don't Have a Big Budget' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 20 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 21 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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