Remarkable Marketing Podcast
Eric Eden
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We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
How to Scale and Grow a Business with Creative Guerrilla Marketing When You Don't Have a Big Budget
Remarkable Marketing Podcast
05/02/24 • 24 min
In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He also shares insights on increasing a company's value before selling and the significance of genuine care in consulting. Additionally, Jon talks about his two books, '19' and 'Finally Wealthy,' reflecting on the lessons learned from observing others and the real essence of being wealthy. The episode concludes with discussions on the importance of experience and continuous learning in achieving success.
Jon's web site
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00:17 John's Entrepreneurial Journey and Expertise
01:25 Creative Marketing Strategies and Success Stories
06:59 Foundational Steps for Starting and Scaling a Business
09:22 Maximizing Business Value for Sale
11:36 What Makes John a Top 1% Growth Marketer
16:04 Insights from John's Books on Wealth and Success
19:15 Reflecting on Experience, Ambition, and the True Meaning of Success
22:25 Final Thoughts and Encouragement
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Turning Connections into Conversions - Creating B2B Communities that Drive Millions in Revenue
Remarkable Marketing Podcast
03/13/24 • 15 min
In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target accounts. Danny also shares strategies for measuring community engagement and conversion into business opportunities, underlining the importance of quality interactions over sheer numbers. Dani shares advice for marketers considering building a community and tactics to drive demand generation and account based marketing with your community.z
If you're aiming to cultivate a brand community or amplify your account-based marketing efforts, Dani's practical advice on assessing demand and blending digital spaces with live events is invaluable. This episode is your roadmap to creating marketing communities that not only resonate but also deliver measurable success.
00:25 Dani's Journey into Community Building
01:09 The Essence of Building a Community for Companies
02:16 Case Study: Building a Community for Modern Marketers
05:31 Measuring Success in Community Building
12:08 Advice for Marketers Considering Community Creation
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Unlocking Marketing Magic with AI: How to Be Authentic and Save 40+ Hours a Month
Remarkable Marketing Podcast
04/18/24 • 26 min
How do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business?
In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders. She discusses the evolution of Google's algorithm, the role of AI in creating efficient marketing strategies, and introduces her AI-based solution, Marketing Magic, that helps business owners save significant time on marketing tasks. Manekshi delves into the power of AI in content repurposing and the creation of marketing and sales materials, emphasizing the blend of AI efficiency with human creativity for optimal results. She also touches on the security concerns related to AI avatars and voice replication. Furthermore, Manekshi provides insights into her tech stack, including OpenAI and AssemblyAI, and projects the future of AI in sales and marketing, advocating for a balanced approach to utilizing AI while maintaining genuine customer engagement.
Get a 7-day free trial for Marketing Magic & save 10 hours on your marketing in the next week.
00:48 The Journey from SEO to AI in Marketing
02:19 Showcasing Marketing Magic: A Revolutionary AI Tool
06:02 The Power of AI in Streamlining Marketing Tasks
14:30 Navigating the Ethical and Security Aspects of AI
16:09 Exploring the AI Tech Stack and Future Trends
17:36 The Evolving Landscape of AI in Sales and Marketing
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
The Journey from Sales Leader to CMO - Mastering the Art of Personal Branding
Remarkable Marketing Podcast
03/02/24 • 13 min
Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding presence on LinkedIn offers invaluable insights into how a meticulously honed personal brand can sky-rocket one's professional journey. If you've ever wondered how to pivot your passion into a blooming career, Sarah's experiences serve as an inspiring blueprint for success.
Prepare to get a grip on the discipline required to transform a social media profile into a beacon of professional triumph. Sarah shares her thesis that a six-month, laser-focused immersion into a single platform can transform your personal brand. Our dialogue explores the oft-overlooked strategy of 'Dark Social'—the key to a regimented social media routine that eliminates procrastination and embeds content creation into your daily hustle.
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Standing Out in a World of Generative AI
Remarkable Marketing Podcast
02/27/24 • 14 min
The Power of Human Voice in a World of AI: Interview with Bethany Schaefer
In this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her unique approach to standing out among generative AI in marketing. She details how she turned converting her cover letters to audio and visual messages to a successful method of securing her role at verbatim. She discusses the benefits of using audio and video during interactions with clients and potential employers to make a personal connection. Bethany shares her use of tools like Slack, Loom and Otter AI for these purposes. Bethany also talks about her best client marketing stories, emphasizing the power of human-to-human interaction in marketing and customer satisfaction. She also notes the importance of a balance between AI and human involvement in customer experience.
00:00 Introduction and Guest Welcome
00:25 Bethany's Unique Marketing Approach
01:40 Standing Out in the Job Market
02:40 The Power of Audio and Visual Communication
04:32 Tools for Effective Communication
05:41 Successful Marketing Stories
09:01 The Human Touch in Marketing
12:22 The Future of Customer Experience
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Modern PR - Combining PR, Influencers, Event Marketing, Podcasting and Brand Collaboration
Remarkable Marketing Podcast
04/14/24 • 16 min
In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and brand collaborations, to overcome educational hurdles and significantly increase the client's bookings. She emphasizes the importance of adaptability in PR strategies due to changing media landscapes, suggesting a holistic approach that goes beyond traditional media relations. Jordan also discusses the effectiveness of podcasting in PR, providing an example of a campaign for the global nonprofit The Life You Can Save, which resulted in substantial donations through a strategic podcast appearance and donation match initiative. Her advice to marketers is to employ a diversified PR approach for impactful results.
Learn more from Jordanne at Julep Publicity
00:21 Jordanne's Journey in PR and Marketing
01:17 Showcasing Success: The Post Pamper Campaign
04:36 The Evolution of PR Strategies
06:21 Expanding PR Beyond Traditional Media
08:14 The Power of Storytelling in PR
11:17 Leveraging Podcasts for Impactful PR
14:14 Final Thoughts on Modern PR Strategies
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How to Make the Pivot with Telling Your Story that Will Change Your Life
Remarkable Marketing Podcast
03/07/24 • 25 min
Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it.
From the power of a well-told story that can skyrocket the value of a product or service by 27 TIMES, to the science of how our brains are wired to respond to narratives, Aurora, an acclaimed writer and entrepreneur, shares her incredible transition from grief coaching to becoming an author, marketer and serial entrepreneur. She spills the secrets of using storytelling to not just engage, but to turn words into tangible wealth.
Aurora shares advice for marketers and executives on leveraging storytelling and creating minimum viable products (MVPs) to test ideas. She shares a story about creating a MVP in just a few weeks, which led to generating $250,000 in 90 days through strategic storytelling and solid marketing strategy.
In a second story Aurora shared how to make a pivot that can change the trajectory of your career. Imagine stepping up to pitch at the Banff Media Festival with everything on the line. Aurora did just that, and her boldness paid off in unexpected ways, sparking a career evolution from screenwriter to a sought-after film development executive. Her journey is filled with lessons in adaptation and the critical importance of seizing opportunities, even when they're outside your comfort zone.
But how exactly can you captivate, convince, and compel your audience? Aurora breaks it down with a three-step neuroscience marketing approach that she and her clients use to great effect. From practical tips on book launches to her own foray into fantasy with a Kickstarter campaign, her strategies are a treasure trove for anyone looking to elevate their marketing game. And if that's not enough, Aurora also teases her “Marketing Fast Track” book offer – a blueprint that has already turned the key to success for many.
00:33 Aurora Winter's Writing Journey and Achievements
01:13 The Power of Storytelling in Marketing
02:01 Aurora's Entrepreneurial Journey and Business Successes
02:21 The Art of Pivoting in Business
03:21 The Strategy Behind a Successful Business Pivot
06:43 The Impact of a Successful Pivot
07:06 The Importance of a Minimum Viable Product
07:48 The Power of a Remarkable Marketing Story
07:59 The Challenges of Pivoting and Overcoming Perfectionism
11:07 The Art of Pitching and Its Impact on Business
17:42 Turning Words into Wealth: The Concept
18:08 The Neuroscience Behind Turning Words into Wealth
20:59 The Tragedy of Dropping the Ball on Marketing
21:54 Exploring New Avenues: From Nonfiction to Fiction
22:37 Offer for Listeners
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How do You Get Hundreds of PR Placements? Is PR the Right Way to Scale Your Business?
Remarkable Marketing Podcast
04/26/24 • 15 min
How can you get 300 PR placements including spots in national media?
In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in helping mission-driven brands amplify their message. Heather recounts a successful campaign for a popcorn brand, highlighting the strategic steps taken to achieve over 300 media features in 16 months, including leveraging trending topics, crafting compelling brand stories, and the importance of follow-up. She emphasizes the role of PR in business growth, the evolving landscape of media, including the rise of influencers, and offers advice on creating a strategic PR plan. Heather advocates for the impact of both local and national media coverage and the utilization of PR content in marketing strategies to maximize reach and engagement.
Publicity for Good
00:11 Scaling Your Business with Public Relations
00:38 Heather's Journey in Public Relations
01:28 Success Stories in PR: The Popcorn Brand Campaign
03:13 Strategies for Achieving Great PR Results
04:59 The Challenges of Securing National Media Coverage
08:59 Advice for Marketers on Winning at PR
11:33 The Evolving Landscape of PR and Influencer Marketing
13:19 Final Thoughts on Growth with PR
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
How Business Leaders Win by Approaching Marketing as an Investment
Remarkable Marketing Podcast
05/09/24 • 23 min
How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.
Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency.
The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.
Get Jaci's book - He Said, She Said: Branding
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03:48 He Said, She Said: Navigating Business and Branding as a Couple
05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective
07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money
10:45 The Importance of Thinking of Marketing Spend as an Investment
21:08 Marketing: Advice for 2024
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How The Art of Impactful Brand Storytelling Can Drive 6X Growth
Remarkable Marketing Podcast
03/30/24 • 23 min
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.
Resources
https://distillyourstory.com/free-10-minute-website-audit/
https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/
00:24 Ryan's Journey into Marketing and Storytelling
02:11 Case Study: Nonprofit Marketing Success
05:06 The Art of Storytelling in Marketing
07:53 Common Pitfalls in Business Storytelling
09:16 Overcoming Storytelling Challenges
14:27 Maximizing Impact with Customer Testimonials
18:36 Advice for Effective Storytelling in Marketing
20:06 Exclusive Resources for Enhancing Your Marketing
22:08 Closing Thoughts and Resources
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 195 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'How to Scale and Grow a Business with Creative Guerrilla Marketing When You Don't Have a Big Budget' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 22 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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