How The Art of Impactful Brand Storytelling Can Drive 6X Growth
03/30/24 • 23 min
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.
Resources
https://distillyourstory.com/free-10-minute-website-audit/
https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/
00:24 Ryan's Journey into Marketing and Storytelling
02:11 Case Study: Nonprofit Marketing Success
05:06 The Art of Storytelling in Marketing
07:53 Common Pitfalls in Business Storytelling
09:16 Overcoming Storytelling Challenges
14:27 Maximizing Impact with Customer Testimonials
18:36 Advice for Effective Storytelling in Marketing
20:06 Exclusive Resources for Enhancing Your Marketing
22:08 Closing Thoughts and Resources
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.
Resources
https://distillyourstory.com/free-10-minute-website-audit/
https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/
00:24 Ryan's Journey into Marketing and Storytelling
02:11 Case Study: Nonprofit Marketing Success
05:06 The Art of Storytelling in Marketing
07:53 Common Pitfalls in Business Storytelling
09:16 Overcoming Storytelling Challenges
14:27 Maximizing Impact with Customer Testimonials
18:36 Advice for Effective Storytelling in Marketing
20:06 Exclusive Resources for Enhancing Your Marketing
22:08 Closing Thoughts and Resources
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
How Adapting to the Realities of the Evolving B2B Buyer's Journey Drove 10X Results for this CMO
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based metrics to engagement-focused strategies at Blue Triangle, resulting in 10X engagement, significant pipeline growth and 4X return on marketing spend. He also delves into creative direct mail campaigns that yielded remarkable revenue with targeted, personalized approaches, showcasing the efficacy of blending traditional tactics with modern insights to stand out in a crowded digital space. Additionally, Moxley touches on the importance of account-based marketing and introduces his book 'An Audience of One' and his podcast 'The Frictionless Experience.'
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00:28 Chuck Moxley's Marketing Journey: From Agency to B2B SaaS
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05:19 Redefining Success: From Leads to Pipeline and Revenue
10:34 The Impact of Non-Gated Content and Podcasts
13:22 Innovative Marketing: The Success of Direct Mail Campaigns
20:59 Chuck Moxley's Book and Podcast: An Audience of One and The Frictionless Experience
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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James's open invitation to continue the conversation at VIP Chat With James is your personal gateway to customized advice tailored to launch your online success to new heights.
00:38 Demystifying Digital Marketing
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01:51 Common Website Mistakes and Solutions
03:13 Success Story: Transforming an E-commerce Business
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14:09 The Hub and Spoke Strategy for Digital Marketing
16:45 Understanding Your Audience for Remarkable Results
18:12 Connecting with the Expert
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - How The Art of Impactful Brand Storytelling Can Drive 6X Growth
Transcript
Welcome to today's episode . Our guest today is Ryan . He is a branding and messaging expert . He's been working in this area for over 20 years and is going to share some awesome things on that topic with us today . Ryan , welcome to the show .
Ryan HolckHey , thank you , Eric . It is so good to be with you today . I appreciate the chance t
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