The Journey from Sales Leader to CMO - Mastering the Art of Personal Branding
03/02/24 • 13 min
Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding presence on LinkedIn offers invaluable insights into how a meticulously honed personal brand can sky-rocket one's professional journey. If you've ever wondered how to pivot your passion into a blooming career, Sarah's experiences serve as an inspiring blueprint for success.
Prepare to get a grip on the discipline required to transform a social media profile into a beacon of professional triumph. Sarah shares her thesis that a six-month, laser-focused immersion into a single platform can transform your personal brand. Our dialogue explores the oft-overlooked strategy of 'Dark Social'—the key to a regimented social media routine that eliminates procrastination and embeds content creation into your daily hustle.
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Eric Eden on LinkedIn
Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding presence on LinkedIn offers invaluable insights into how a meticulously honed personal brand can sky-rocket one's professional journey. If you've ever wondered how to pivot your passion into a blooming career, Sarah's experiences serve as an inspiring blueprint for success.
Prepare to get a grip on the discipline required to transform a social media profile into a beacon of professional triumph. Sarah shares her thesis that a six-month, laser-focused immersion into a single platform can transform your personal brand. Our dialogue explores the oft-overlooked strategy of 'Dark Social'—the key to a regimented social media routine that eliminates procrastination and embeds content creation into your daily hustle.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
Driving Hyper Growth Through Human Centric Leadership
Unlock the secret to building a marketing team that doesn't just perform, but propels your company into hyper-growth territory. Join us as we sit down with Rachel Anderson, a seasoned marketing leader, who spills the beans on creating a culture where team setup and process optimization lead to staggering growth figures. Rachel, with her 15 years of industry acumen, walks us through her personal playbook for internal assessments, focusing on the synchronicity of team members and their roles, while championing what she terms "creative margin" – the sacred space that allows her team to outperform and outshine.
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00:00 Introduction and Guest Welcome
00:39 Building a Team for Growth
01:04 The Importance of Internal Processes
01:12 Creating a Creative Margin
02:34 The Impact of Team Growth
03:31 Investment in People and Programs
04:41 The Role of Skill Acquisition
05:45 Human Centric Leadership and Team Growth
08:47 The Importance of Retention
10:48 Implementing a Successful Marketing Campaign
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Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - The Journey from Sales Leader to CMO - Mastering the Art of Personal Branding
Transcript
All right , all right . All right . Welcome to today's episode . Our guest today is Sarah . She is a sales leader turned CMO . Sarah , welcome to the dark side .
Sarah ScudderI am crazy . I guess I spent most of my career actually in sales in a random space called marketing , procurement , software sale ,
Sarah ScudderIf you like this episode you’ll love
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