How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024
04/04/24 • 21 min
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success.
Kendra runs the Imperfect Marketing Podcast
00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship
01:32 A Marketing Success Story: Maximizing Existing Customer Relationships
05:57 The Power and Challenges of Email Marketing
13:56 Podcasting: A Tool for Trust and Value
17:10 Leveraging AI for Marketing Efficiency
20:13 Closing Thoughts and Encouragement to Explore AI and Podcasting
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success.
Kendra runs the Imperfect Marketing Podcast
00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship
01:32 A Marketing Success Story: Maximizing Existing Customer Relationships
05:57 The Power and Challenges of Email Marketing
13:56 Podcasting: A Tool for Trust and Value
17:10 Leveraging AI for Marketing Efficiency
20:13 Closing Thoughts and Encouragement to Explore AI and Podcasting
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
How B2B Marketers Can Avoid Being Boring and Drive Growth
In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being boring in marketing and balancing branded content with direct response. She also discusses her new book, which encourages readers to embrace change as a catalyst for growth, sharing strategies and insights from her career and other executives to inspire entrepreneurs and leaders. The discussion includes thoughts on the impact of the creative campaigns, generating significant awareness, sales, and revenue, and how embracing unconventional methods and change can lead to success.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
Next Episode
How Marketers and Entrepreneurs Can Love What They Do, Be Passionate, Authentic, and Drive Profits
In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputation, clarity, and strategy in effective marketing. Beverly shares a story in this episode that illustrates the power of doing what you love, being authentic, and how to focus on marketing strategy instead of just tactics to get the best results.
00:20 Beverly's Journey to Entrepreneurship
01:38 Marketing Insights and Transforming Businesses
05:35 The Importance of Clarity and Authenticity in Marketing
07:26 Rapid Website Development and the Power of Simplicity
13:25 The Role of Passion and Vision in Entrepreneurial Success
16:32 Reputation Management and Growth Strategy
18:36 Exploring the Sparketing Podcast
19:33 Final Thoughts and Resources
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024
Transcript
Welcome to today's episode . Our guest today is Kendra . She is a marketing leader with over 15 years of experience . She specializes in email marketing , podcasting and AI . Welcome to the show .
Kendra CormanThanks so much for having me . I'm super excited to be here .
Eric EdenWe appreciate you making the
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