Remarkable Marketing Podcast
Eric Eden
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
How Adapting to the Realities of the Evolving B2B Buyer's Journey Drove 10X Results for this CMO
Remarkable Marketing Podcast
03/30/24 • 23 min
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based metrics to engagement-focused strategies at Blue Triangle, resulting in 10X engagement, significant pipeline growth and 4X return on marketing spend. He also delves into creative direct mail campaigns that yielded remarkable revenue with targeted, personalized approaches, showcasing the efficacy of blending traditional tactics with modern insights to stand out in a crowded digital space. Additionally, Moxley touches on the importance of account-based marketing and introduces his book 'An Audience of One' and his podcast 'The Frictionless Experience.'
00:00 Welcome and Introduction of Guest
00:28 Chuck Moxley's Marketing Journey: From Agency to B2B SaaS
01:26 Revolutionizing Marketing Strategies: The Shift to Dark Funnel
03:11 The Power of Ungated Content and Engagement Metrics
05:19 Redefining Success: From Leads to Pipeline and Revenue
10:34 The Impact of Non-Gated Content and Podcasts
13:22 Innovative Marketing: The Success of Direct Mail Campaigns
20:59 Chuck Moxley's Book and Podcast: An Audience of One and The Frictionless Experience
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How Marketing to 50 Million People a Month on Social Media is Saving Lives During the Worst Drug Epidemic in the History of the World
Remarkable Marketing Podcast
03/30/24 • 20 min
This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery.
From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him to sobriety and his purpose of helping others. Adam discusses the impactful role of marketing in saving lives through storytelling he does to 50 Million people on social media every month and the importance of sharing recovery stories to reach and assist those struggling with addiction. He explains his approach to coaching and training individuals in recovery to write and publish their stories, his work in creating a 50-state resource guide, and the significance of conveying a hopeful vision of life after recovery to encourage individuals to seek help. Adam's story underlines the power of persistence, the impact of relatable and hopeful messaging, and the crucial role that believing in the value of what one is advocating for plays in effective marketing and outreach.
For those struggling with addiction, here are some critical resources Adam shared
For a Free digital and audio copy of Adam's book visit https://recoveredonpurpose.org
For the Free Relapse Prevention Worksheet visit https://recoveredonpurpose.org/relapse-prevention-worksheet-2/
Recovered On Purpose on Facebook https://facebook.com/recoveredonpurpose
00:00 Inspiring Journey: From Addiction to Bestselling Author
00:17 The Remarkable Story of Recovery and Purpose
02:15 Marketing with a Mission: Saving Lives Through Storytelling
04:39 The Power of Consistency in Messaging and Outreach
06:47 Recovery Marketing: A Dual Approach to Helping Addicts
10:16 The Art of Persuasion: Relating and Inspiring in Recovery Marketing
15:20 Learning from the Past: Reflecting on Anti-Drug Campaigns
18:07 Resources and Support for Those Struggling with Addiction
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Crafting Content that Converts: Unveiling the Secrets to a Winning Content Marketing Strategy
Remarkable Marketing Podcast
03/28/24 • 14 min
In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offers advice on achieving remarkable results in the competitive landscape of 2024 content marketing.
00:16 Tom's Journey: From Marketing Automation to Founding Intel AI
00:50 The Power of Organic Marketing and Content Creation
01:34 Entail AI's Unique Approach to Content Strategy and Creation
05:10 Challenges and Solutions in Content Marketing
08:10 Advice for Marketers in 2024: Standing Out in a Sea of Content
10:22 The Human Touch: Why Expert-Created Content Wins Over AI
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How a Construction Worker Became a Millionaire by Building His Personal Brand
Remarkable Marketing Podcast
03/22/24 • 14 min
In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasizes the importance of consistency in content creation, highlighting how a daily commitment to posting on social media led to his substantial growth in followers and recognition from notable figures like Grant Cardone. Warrington discusses the impact of personal branding, sharing practical tips for marketers and entrepreneurs on building a successful brand that resonates with audiences. Through his story, he demonstrates how dedication, strategic content creation, and genuine engagement can transform a career and establish a significant presence in competitive industries.
00:15 Grant's Journey from Construction to Marketing Maven
01:20 The Power of Consistent Personal Branding
01:43 Grant's Breakthrough with Grant Cardone
03:38 The Role of Social Capital and Personal Branding
04:40 The Importance of Consistency and Quality in Content Creation
09:03 Building a Personal Brand Across Various Careers
10:13 Marketing Tips for Personal Branding and Beyond
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Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
How do Marketers Avoid Doing Things Higgledy-Piggledy? Have an Integrated Marketing Approach, Move Away from Random Acts of Marketing
Remarkable Marketing Podcast
03/19/24 • 14 min
In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.
00:14 Sue's Journey: From Big Firms to Fractional CMO
01:00 The Power of Strategic Marketing and Sales Synergy
01:08 Achieving Remarkable Results: A Case Study
06:58 The Importance of Consistency and Teamwork
10:36 Advice for Winning in 2024: Fundamentals of Marketing
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Eric Eden on LinkedIn
How to Overcome Obstacles and Achieve Massive Content Marketing Success with Passion and Authenticity
Remarkable Marketing Podcast
03/15/24 • 18 min
This episode features an inspiring conversation with Stacey, a bestselling author with over 20 books, speaker, and podcaster who was named one of the top 10 entrepreneurs in 2023 by Apple News. Stacey shares her remarkable journey from a challenging childhood illness that left her with epilepsy to becoming a successful entrepreneur. Overcoming personal and professional obstacles, Stacy turned her struggles into a force for good by helping others cope with epilepsy through writing and holistic living. Her work has expanded into a successful business focused on health and wellness, impacting millions of lives through books, speaking events, podcasting, and advocating for disability rights in front of Congress. Stacey's story is a testament to the power of resilience, authenticity, and the desire to help others.
00:00 Introduction to Today's Inspiring Guest
00:23 Stacy's Life-Changing Journey Begins
01:25 Overcoming Epilepsy and Embracing Holistic Living
02:24 From Personal Struggle to Bestselling Author
04:30 Expanding Influence: Blogging, Speaking, and Podcasting
09:15 The Power of Authentic Content and Passion
11:36 Advice for Aspiring Marketers and Content Creators
13:48 The Long Road to Success: Building a Personal Brand
15:57 The Impact of Podcasting and Looking Ahead
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Eric Eden on LinkedIn
A Founder Story so Powerful it Propelled a Company to Over $100 Million and an IPO
Remarkable Marketing Podcast
03/14/24 • 14 min
In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers extensively in his book. A key part of the conversation centers on Wong's work with Borealis Foods, a food tech company creating affordable, healthy food options aimed at combating malnutrition. He shares a compelling story about gaining support from celebrity chef Gordon Ramsey by highlighting the company's mission, emphasizing the power of storytelling in marketing. The episode dives deep into the principles of building a strong personal brand, including the importance of authenticity and finding one's unique positioning in the market. Wong advises individuals to focus on understanding themselves and owning their narratives, stressing that successful personal branding is rooted in genuine self-presentation. Tune in to discover how crafting a great founder story isn't just a marketing strategy—it's a way to change lives.
00:29 Henry Wong's Journey in Marketing and Business
01:22 The Power of Personal Branding
01:53 A Success Story: Marketing with a Mission
05:42 The Impact of Personal Branding on Individuals
09:33 The Essence of Personal Branding and Authenticity
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Eric Eden on LinkedIn
Maximizing Your Career Earnings: Expert Tips on Personal Branding, Self Marketing and Negotiation
Remarkable Marketing Podcast
03/08/24 • 24 min
In this enlightening episode, negotiation expert Jacob Warwick delves into the often-overlooked aspect of marketing oneself, drawing parallels between go-to-market strategies for products and for individual careers. Warwick shares insights from his journey of transition from a marketer for software companies to an entrepreneur and mentor, emphasizing the importance of positioning oneself as a premium product in the career market. He discusses the use of behavioral psychology in negotiation and marketing, offering tangible advice and strategies for viewers to apply to their careers. Warwick highlights the necessity of a strategic approach to personal branding and executive positioning, similar to planning exceptional marketing campaigns for products. The conversation includes actionable tips on how to initiate and maintain impactful conversations, negotiate effectively, and ultimately achieve much higher compensation in your career
00:00 Introduction and Guest Presentation
00:46 The Art of Self-Marketing
01:27 Applying Marketing Strategies to Personal Branding
03:15 The Importance of Personal Branding
04:25 Challenges in Promoting Yourself
05:40 The Power of Consistent Personal Branding
09:09 Negotiation Tactics for Career Advancement
09:46 The Impact of Mindset on Negotiation
16:28 The Role of Reputation in Career Negotiation
17:42 Real-life Success Stories
20:37 Getting Started with Personal Branding
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Eric Eden on LinkedIn
Embracing Authenticity: Unlocking the Power of Personal Branding for Executives
Remarkable Marketing Podcast
03/02/24 • 25 min
Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand.
Then, we shift gears to the corporate arena where personal branding isn't just a nice-to-have, but a career accelerator for executives. It's about breaking out of the 'medium' mold and basking in the glory of 'A quality' achievements. This is your blueprint for personal branding success. It's not merely about listing accolades; it's about crafting a narrative that's as compelling as your track record. So, whether you're a seasoned exec or an up-and-coming professional, let's elevate your personal brand from a concept to a career catalyst.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024
Remarkable Marketing Podcast
04/04/24 • 21 min
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success.
Kendra runs the Imperfect Marketing Podcast
00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship
01:32 A Marketing Success Story: Maximizing Existing Customer Relationships
05:57 The Power and Challenges of Email Marketing
13:56 Podcasting: A Tool for Trust and Value
17:10 Leveraging AI for Marketing Efficiency
20:13 Closing Thoughts and Encouragement to Explore AI and Podcasting
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 203 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 22 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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