Crafting Content that Converts: Unveiling the Secrets to a Winning Content Marketing Strategy

03/28/24 • 14 min

In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offers advice on achieving remarkable results in the competitive landscape of 2024 content marketing.
00:16 Tom's Journey: From Marketing Automation to Founding Intel AI
00:50 The Power of Organic Marketing and Content Creation
01:34 Entail AI's Unique Approach to Content Strategy and Creation
05:10 Challenges and Solutions in Content Marketing
08:10 Advice for Marketers in 2024: Standing Out in a Sea of Content
10:22 The Human Touch: Why Expert-Created Content Wins Over AI

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Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
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Previous Episode

Different is the New Better - How do You Stand Out in the Sea of Sameness? By Using Big Ideas and Creative Execution

In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event. Moreover, Daniel touches upon his innovative book launch and the significant impact of big, creative ideas in marketing. The episode underscores that adopting creative and differentiated approaches in crowded markets can exponentially increase business success.
What are ideas that influence people? Get the book in a box experience free here:

http://www.bigideasbox.com

00:20 Unveiling the X Factor Effect Methodology
01:39 The Power of Core Beliefs in Marketing
04:11 The Blue Java Banana: A Lesson in Differentiation
07:52 Event Marketing Success: From 1,000 to 7,400 Attendees
11:21 Innovative Book Launch: Beyond the Ordinary
12:23 Big Ideas & Creative Execution: The Ultimate Marketing Strategy
16:46 The Impact of Creative Marketing on Business Success

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Next Episode

How to Become a Best Selling Author and Have Positive Impact on an Unimaginable Number of People

In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in helping thousands of entrepreneurs improve their marketing and, through his books, enabling them to achieve more success. He advocates for short, focused books ('Shooks') that provide value within an hour or two of reading, making a case for bite-sized, impactful content in today's fast-paced world. The episode also explores the changing landscape of publishing, touching upon the advantages of self-publishing and hybrid models over traditional publishing routes. Mike offers advice to prospective authors on starting their book projects and introduces his 'magic kit' offer, consisting of three of his digital books available to listeners. This episode serves as an insightful guide for anyone considering authorship, emphasizing the effectiveness and potential of short-form books in engaging readers and disseminating valuable content.

Get three of Mike's books here for free - https://mikecapuzzi.com/magic/

00:24 Mike's Journey from Engineering to Bestselling Author

01:29 The Power of Publishing: Mike's Take on Marketing and Authorship

05:35 The Magic of Short Books: Revolutionizing Reading and Writing

13:47 Navigating the World of Publishing: Traditional, Self, and Hybrid

16:26 Final Thoughts and Special Offer

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Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn

Remarkable Marketing Podcast - Crafting Content that Converts: Unveiling the Secrets to a Winning Content Marketing Strategy

Transcript

Eric Eden00:00:59.440

Welcome to today's episode . Our guest today is Tom . He is the CEO and founder of Entailai . He is an expert in content , marketing , video and AI . Welcome to the show , tom .

Eric Eden00:01:17.745

Hey , eric , very happy to be here proud of . Why don't you set the context for us and share just a minute a little bit about who you are and what you do