Marketing Strategies to Sell Millions More on Amazon and Improve Profit Margins

10/10/24 • 24 min

Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson.
Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great ideas on how to optimize product listings and focus ad spend to boost organic rankings, Robyn shares a story about how she transformed one of her client's fortunes through strategic advertising and inventory management.
Robyn reveals the challenges and techniques needed to maximize advertising effectiveness on Amazon. From the complexities of regulatory compliance, to selecting niche products with manageable competition, Robyn's insights shine a light on the importance of a holistic ad strategy. She illustrates how a client achieved a total advertising cost of sales (TACoS) of 6% by leveraging brand affinity and strategic adjustments, highlighting the critical need to assess demand and competition for new clients to ensure a path to profitability.
The episode explores the ever-changing Amazon marketplace, emphasizing the need to adapt and stay ahead. Robyn discusses the challenges faced by direct-to-consumer brands, the advantages of Amazon's Buy With Prime feature, and essential Amazon marketing commandments for success. With her valuable insights, you'll learn how to maintain a strong brand presence, craft effective ad strategies, and secure top organic search positions, ensuring your brand thrives in the competitive world of Amazon selling.
Visit Robyn's web site to learn more about her advertising strategies to succeed on Amazon.

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Remarkable Marketing Podcast - Marketing Strategies to Sell Millions More on Amazon and Improve Profit Margins

Transcript

Eric Eden00:00:58.979

Welcome to today's episode . Today , we are talking about how to grow your business by selling more products on Amazon and , even if it hasn't worked before , how to make it work . And we have a great guest to help us talk through this today Robin , welcome to the show .

Robyn Johnson00:01:15.560

Thank you so much for having me . I love getting to share