Remarkable Marketing Podcast
Eric Eden
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
Maximizing Your Career Earnings: Expert Tips on Personal Branding, Self Marketing and Negotiation
Remarkable Marketing Podcast
03/08/24 • 24 min
In this enlightening episode, negotiation expert Jacob Warwick delves into the often-overlooked aspect of marketing oneself, drawing parallels between go-to-market strategies for products and for individual careers. Warwick shares insights from his journey of transition from a marketer for software companies to an entrepreneur and mentor, emphasizing the importance of positioning oneself as a premium product in the career market. He discusses the use of behavioral psychology in negotiation and marketing, offering tangible advice and strategies for viewers to apply to their careers. Warwick highlights the necessity of a strategic approach to personal branding and executive positioning, similar to planning exceptional marketing campaigns for products. The conversation includes actionable tips on how to initiate and maintain impactful conversations, negotiate effectively, and ultimately achieve much higher compensation in your career
00:00 Introduction and Guest Presentation
00:46 The Art of Self-Marketing
01:27 Applying Marketing Strategies to Personal Branding
03:15 The Importance of Personal Branding
04:25 Challenges in Promoting Yourself
05:40 The Power of Consistent Personal Branding
09:09 Negotiation Tactics for Career Advancement
09:46 The Impact of Mindset on Negotiation
16:28 The Role of Reputation in Career Negotiation
17:42 Real-life Success Stories
20:37 Getting Started with Personal Branding
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Short Stories that Explain why the Best Brand Names Made Marketers Billions
Remarkable Marketing Podcast
02/21/24 • 37 min
Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's stories and insights offer a treasure trove of inspiration for anyone looking to leave a lasting impression in the marketplace.
Prepare to be captivated as we dissect the strategies that powerhouses like Kellogg's employ to win the breakfast crown and how Richard Branson's 'Virgin' became synonymous with breakthroughs across industries. The impact of a name is dissected with vivacity, revealing the science of why certain words ignite specific emotional responses in our brains. Whether you're a budding entrepreneur or a branding enthusiast, you'll find yourself armed with the knowledge to craft names that resonate, engage, and ultimately, endure. Join us for an episode that promises to change the way you think about the power of a name.
Get James I Bond's book brain glue here - http://www.yesbrainglue.com/ or on Amazon.
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Eric Eden on LinkedIn
How to Create a Category-Leading Brand
Remarkable Marketing Podcast
08/15/24 • 14 min
Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing marketing channels and operations. Learn how identifying inefficiencies and implementing best practices can drive exponential growth. Jason also shares a pivotal moment from his career at Google, where he played a key role in launching Google Music, underscoring the necessity of robust products and structured growth experimentation for effective marketing.
Next, we explore the powerful art of storytelling to build brand presence. Discover the critical elements of achieving product-market fit and how leveraging customer feedback can significantly enhance your product experience. We'll guide you through telling your brand's story more effectively using platforms like TikTok and Instagram, and reveal the impact of engaging nano and micro-influencers to create a halo effect around your brand. Creativity, uniqueness, and differentiation are key themes in this chapter, helping you stand out from competitors.
Check out Jason's web site
Send us a Text Message, give feedback on the episode, suggest a guest or topic
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Eric Eden on LinkedIn
New Strategies for Achieving a Billion Dollars in Sales
Remarkable Marketing Podcast
12/29/24 • 42 min
Today we discuss new approaches to getting over a billion dollars in sales as we welcome Marc Von Musser, a seasoned sales and marketing expert with an impressive track record, including his time as the director of coaching and sales training for Tony Robbins. Marc shares his groundbreaking strategies for organic marketing and reveals how he managed to outpace giants like Zillow and Realtor.com. Through compelling narratives inspired by historic leaders, Mark emphasizes the importance of a powerful marketing message in today's changing landscape, where consumers are more skeptical and cautious.
Explore the transformative potential of authentic communication in the evolving world of marketing. This episode sheds light on how podcasting is emerging as a potent medium for reaching audiences with genuine voices, even more impactful than traditional media. Drawing from examples of public figures, we discuss the power of unscripted and direct interactions, advocating for a shift from self-serving narratives to client-focused dialogues that build trust and widen reach.
Lastly, we delve into the deeply personal side of sales, emphasizing the role of self-love and meaningful connections. Through Marc's inspiring stories and advice, we highlight the vital importance of recognizing one's inherent value and the positive impact of reaching out to others. Whether it's enhancing client relationships or reducing cancellations, Marc's insights offer a blueprint for aligning with clients' dreams and aspirations, paving the way for both personal and professional success.
Check out Marc's book
Get Booked & Get Paid: How To Generate 6 Figures+ A Year, Through Podcast Guesting
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Eric Eden on LinkedIn
The Power of Professional Communities in the Era of AI
Remarkable Marketing Podcast
12/26/24 • 25 min
Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech world. Matt's adventure began with a simple idea that blossomed into Door64, a thriving technology community in Austin, Texas, uniting over 30,000 professionals. Tune in to understand how Matt's serendipitous path led him from designing chips to transforming lives, revealing unexpected marketing talents along the way. His story offers a unique perspective on how fostering real-world connections in professional communities can lead to profound personal and professional changes.
Authenticity and humor emerge as the secret ingredients in cultivating a true community, as Matt shares insights from his experience with Door64. Through personal anecdotes and shared interests, he highlights the difference between genuine connections and mere gatherings. Listen to learn how targeted job fairs and personal storytelling can create meaningful bonds that go beyond professional networking, offering a blueprint for building communities that resonate deeply with their members.
The conversation takes a deeper look into the evolving landscape of community building, both online and offline, in the tech industry as AI emerges. Explore the critical role of in-person events, the challenges of nurturing online engagements, and the subtle impact of platforms like AI Product Hive and Planarama. Matt's narrative illuminates the joy of witnessing communal and personal growth, painting a vivid picture of how lasting impressions and positive influences are cultivated within these vibrant networks.
Check out Matt's community AI Product Hive
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
Marketing Strategies to Sell Millions More on Amazon and Improve Profit Margins
Remarkable Marketing Podcast
10/10/24 • 24 min
Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson.
Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great ideas on how to optimize product listings and focus ad spend to boost organic rankings, Robyn shares a story about how she transformed one of her client's fortunes through strategic advertising and inventory management.
Robyn reveals the challenges and techniques needed to maximize advertising effectiveness on Amazon. From the complexities of regulatory compliance, to selecting niche products with manageable competition, Robyn's insights shine a light on the importance of a holistic ad strategy. She illustrates how a client achieved a total advertising cost of sales (TACoS) of 6% by leveraging brand affinity and strategic adjustments, highlighting the critical need to assess demand and competition for new clients to ensure a path to profitability.
The episode explores the ever-changing Amazon marketplace, emphasizing the need to adapt and stay ahead. Robyn discusses the challenges faced by direct-to-consumer brands, the advantages of Amazon's Buy With Prime feature, and essential Amazon marketing commandments for success. With her valuable insights, you'll learn how to maintain a strong brand presence, craft effective ad strategies, and secure top organic search positions, ensuring your brand thrives in the competitive world of Amazon selling.
Visit Robyn's web site to learn more about her advertising strategies to succeed on Amazon.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Secrets to Building and Protecting Your Online Reputation in an Era of Misinformation
Remarkable Marketing Podcast
06/06/24 • 23 min
Is your company struggling to maintain a stellar online reputation in a market flooded with misinformation? Join us as we sit down with Allyson Havner, SVP of Marketing at TrustRadius, to uncover the secrets behind building and sustaining a robust online presence. We dive into the findings from TrustRadius' annual B2B Buying Disconnect report to understand how buyer expectations are evolving and what vendors can do to adapt. Allison sheds light on the critical role of reliable and accurate information, guiding us through the maze of spam, fraud, and bots that can jeopardize a company's reputation.
Discover how customer advocacy and high-quality, data-driven content can serve as the backbone of your online reputation strategy. Allison discusses the importance of authentic reviews and warns of the dangers posed by fake reviews and pay-to-play review sites. We also explore the strategic integration of new technology into business operations, emphasizing the importance of budget, personnel, and alignment with existing tools. Tune in for Allison's invaluable insights and practical advice to help your B2B company not just survive, but thrive in today's competitive landscape.
More info on the B2B Buying Disconnect Report from Trust Radius here
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Mastering Personal Branding: Proven Strategies for Success and Credibility
Remarkable Marketing Podcast
09/29/24 • 24 min
Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building a strong individual identity goes far beyond mere media appearances.
In our conversation, Isaac takes us through the nuts and bolts of constructing an effective personal brand. We explore the significance of Google Knowledge Panels, how to acquire one, and the crucial role of unique identifiers in distinguishing yourself. Isaac provides actionable advice on why and how to invest in personal branding, whether it's for income generation, achieving fame, or promoting a cause. Learn the steps to optimize and build a personal brand that stands the test of time.
Finally, we discuss the principles of personal branding success and the importance of maintaining credibility through ethical practices. Isaac speaks passionately about the value of genuine connections over follower counts and advises against shortcuts like purchasing followers or paying for features in prestigious publications. Instead, he advocates for recognition earned through genuine efforts and hard work. Tune in for practical tips on leveraging AI for content creation and standardizing social media handles to build a trustworthy personal brand.
Connect with Isaac
00:25 Isaac Mashman's Background
00:59 Transition to Personal Branding
01:53 Challenges in Modern PR
03:33 Defining Personal Branding
05:12 Building a Personal Brand
10:48 Importance of Google and Knowledge Panels
16:48 Reasons to Invest in Personal Branding
18:02 Success Stories and Strategies
22:25 Final Thoughts and Advice
Send us a Text Message, give feedback on the episode, suggest a guest or topic
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Eric Eden on LinkedIn
Using the Magic of Visual Storytelling to Build Your Personal Brand
Remarkable Marketing Podcast
11/30/24 • 18 min
When it comes to personal branding the pictures you use to tell your story make all the difference in the world. Meet John Demato, a branding, event, and book photographer, as he uncovers the magic behind visual storytelling. Our conversation with John reveals how intentional and compelling images not only validate your personal brand story but can also transform how you perceive yourself.
We discuss how the right pictures helps authors, keynote speakers and ambitious executives tell their story and take their career to the next level.
John's insights will guide you through the nuances of enhancing your business communication with strategic use of visuals. Learn how to harness the power of imagery in your professional journey.
Check out John Demato's web site for more on this topic.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Calgary Sports Teams are Winning by Tripling Ticket Sales and Driving 4.5X Return on Ad Spend
Remarkable Marketing Podcast
02/16/24 • 21 min
Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology.
In the throes of crafting campaigns that resonate with every kind of fan, from die-hard enthusiasts to families looking for a weekend outing, Dave unpacks the importance of data ownership and astute audience targeting. We're talking about tailoring messages that don't just reach your inbox, but speak to your heart as a fan, igniting the thrill of the game before you even set foot in the stadium. As the conversation unfolds, discover the balancing act between innovative AI tools and the irreplaceable ingenuity of experienced marketing pros, creating a playbook that's as much about numbers as it is about narrative. Tune in for a masterclass in driving the home team advantage—from the digital front lines to the roaring stands.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 203 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 22 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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