Remarkable Marketing Podcast
Eric Eden
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
How Adapting to the Realities of the Evolving B2B Buyer's Journey Drove 10X Results for this CMO
Remarkable Marketing Podcast
03/30/24 • 24 min
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based metrics to engagement-focused strategies at Blue Triangle, resulting in 10X engagement, significant pipeline growth and 4X return on marketing spend. He also delves into creative direct mail campaigns that yielded remarkable revenue with targeted, personalized approaches, showcasing the efficacy of blending traditional tactics with modern insights to stand out in a crowded digital space. Additionally, Moxley touches on the importance of account-based marketing and introduces his book 'An Audience of One' and his podcast 'The Frictionless Experience.'
00:00 Welcome and Introduction of Guest
00:28 Chuck Moxley's Marketing Journey: From Agency to B2B SaaS
01:26 Revolutionizing Marketing Strategies: The Shift to Dark Funnel
03:11 The Power of Ungated Content and Engagement Metrics
05:19 Redefining Success: From Leads to Pipeline and Revenue
10:34 The Impact of Non-Gated Content and Podcasts
13:22 Innovative Marketing: The Success of Direct Mail Campaigns
20:59 Chuck Moxley's Book and Podcast: An Audience of One and The Frictionless Experience
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Eric Eden on LinkedIn
Maximizing Your Career Earnings: Expert Tips on Personal Branding, Self Marketing and Negotiation
Remarkable Marketing Podcast
03/08/24 • 25 min
In this enlightening episode, negotiation expert Jacob Warwick delves into the often-overlooked aspect of marketing oneself, drawing parallels between go-to-market strategies for products and for individual careers. Warwick shares insights from his journey of transition from a marketer for software companies to an entrepreneur and mentor, emphasizing the importance of positioning oneself as a premium product in the career market. He discusses the use of behavioral psychology in negotiation and marketing, offering tangible advice and strategies for viewers to apply to their careers. Warwick highlights the necessity of a strategic approach to personal branding and executive positioning, similar to planning exceptional marketing campaigns for products. The conversation includes actionable tips on how to initiate and maintain impactful conversations, negotiate effectively, and ultimately achieve much higher compensation in your career
00:00 Introduction and Guest Presentation
00:46 The Art of Self-Marketing
01:27 Applying Marketing Strategies to Personal Branding
03:15 The Importance of Personal Branding
04:25 Challenges in Promoting Yourself
05:40 The Power of Consistent Personal Branding
09:09 Negotiation Tactics for Career Advancement
09:46 The Impact of Mindset on Negotiation
16:28 The Role of Reputation in Career Negotiation
17:42 Real-life Success Stories
20:37 Getting Started with Personal Branding
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Eric Eden on LinkedIn
Short Stories that Explain why the Best Brand Names Made Marketers Billions
Remarkable Marketing Podcast
02/21/24 • 37 min
Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's stories and insights offer a treasure trove of inspiration for anyone looking to leave a lasting impression in the marketplace.
Prepare to be captivated as we dissect the strategies that powerhouses like Kellogg's employ to win the breakfast crown and how Richard Branson's 'Virgin' became synonymous with breakthroughs across industries. The impact of a name is dissected with vivacity, revealing the science of why certain words ignite specific emotional responses in our brains. Whether you're a budding entrepreneur or a branding enthusiast, you'll find yourself armed with the knowledge to craft names that resonate, engage, and ultimately, endure. Join us for an episode that promises to change the way you think about the power of a name.
Get James I Bond's book brain glue here - http://www.yesbrainglue.com/ or on Amazon.
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Eric Eden on LinkedIn
How to Influence Buyer Behavior Without Feeling Gross and Get 300% Better Marketing Results
Remarkable Marketing Podcast
10/04/24 • 28 min
Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies. This episode promises a deep dive into the art of seeing the world through the consumer's eyes, crafting messaging that truly resonates, and maintaining consistent communication across all touch points.
Explore the essential role of empathy as a catalyst for innovation and influence within the corporate world. Learn from Chris's insights on emotional branding, with top brands and draw inspiration from industry leaders like Microsoft's CEO, who champions empathy as a driver of corporate success and innovation. Discover a practical seven-step process for ethically influencing consumer behavior by understanding motivations and simplifying the buying experience. Whether you're looking to build meaningful customer relationships or drive personal and business growth, this episode reveals how empathy can be strategically harnessed to shape successful and innovative organizations.
Visit the Buycologists's web site.
00:32 Meet Our Expert: Chris Gray
00:04 Defining Empathy in Marketing
02:26 Real-World Application: Dollar Store Case Study
07:03 Challenges and Strategies in Implementing Empathy
12:12 Steps to Influence Customer Behavior
17:42 Emotional Needs in Consumer Behavior
21:05 Empathy in B2B Marketing
25:08 The Role of Empathy in Innovation
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Eric Eden on LinkedIn
How to Create a Category-Leading Brand
Remarkable Marketing Podcast
08/15/24 • 15 min
Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing marketing channels and operations. Learn how identifying inefficiencies and implementing best practices can drive exponential growth. Jason also shares a pivotal moment from his career at Google, where he played a key role in launching Google Music, underscoring the necessity of robust products and structured growth experimentation for effective marketing.
Next, we explore the powerful art of storytelling to build brand presence. Discover the critical elements of achieving product-market fit and how leveraging customer feedback can significantly enhance your product experience. We'll guide you through telling your brand's story more effectively using platforms like TikTok and Instagram, and reveal the impact of engaging nano and micro-influencers to create a halo effect around your brand. Creativity, uniqueness, and differentiation are key themes in this chapter, helping you stand out from competitors.
Check out Jason's web site
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
Marketing Strategies to Sell Millions More on Amazon and Improve Profit Margins
Remarkable Marketing Podcast
10/10/24 • 25 min
Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson.
Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great ideas on how to optimize product listings and focus ad spend to boost organic rankings, Robyn shares a story about how she transformed one of her client's fortunes through strategic advertising and inventory management.
Robyn reveals the challenges and techniques needed to maximize advertising effectiveness on Amazon. From the complexities of regulatory compliance, to selecting niche products with manageable competition, Robyn's insights shine a light on the importance of a holistic ad strategy. She illustrates how a client achieved a total advertising cost of sales (TACoS) of 6% by leveraging brand affinity and strategic adjustments, highlighting the critical need to assess demand and competition for new clients to ensure a path to profitability.
The episode explores the ever-changing Amazon marketplace, emphasizing the need to adapt and stay ahead. Robyn discusses the challenges faced by direct-to-consumer brands, the advantages of Amazon's Buy With Prime feature, and essential Amazon marketing commandments for success. With her valuable insights, you'll learn how to maintain a strong brand presence, craft effective ad strategies, and secure top organic search positions, ensuring your brand thrives in the competitive world of Amazon selling.
Visit Robyn's web site to learn more about her advertising strategies to succeed on Amazon.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
The Art of Social Media for Business and a Blueprint for Social Success
Remarkable Marketing Podcast
10/09/24 • 29 min
Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses. Peg shares some great stories about working with social media legend Guy Kawasaki.
Navigating today’s social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic nature of X (formerly Twitter) to the standout linking features of Pinterest, we explore how each platform can serve your business needs. Discover how early influencer access on new platforms fuels rapid growth, and learn why LinkedIn could be the key to connecting with your audience in meaningful ways.
Consistency, quality engagement, and patience are your allies in the quest for social media success. With Peg’s expert advice, we offer a blueprint that emphasizes timeless principles over fleeting trends. From repurposing content creatively to building an email list and a robust website presence, this episode provides actionable strategies for long-term success. Don't miss out on Peg’s valuable tips, including the Pinterest 5x5 Power Up program, designed to keep your content visible and engaging. This episode is your ticket to mastering social media marketing for small businesses with a unique flair.
The Pinterest 5x5 Power Up program
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Eric Eden on LinkedIn
Mastering Your Digital Presence: Jason Barnard's Guide to Elevating Your Personal Brand
Remarkable Marketing Podcast
02/14/24 • 15 min
Unlock the full potential of your digital identity with Jason Barnard, the brand SERP maestro from KaliCube, who joins us to share his wealth of knowledge on crafting powerful personal brands online. He offers a blueprint for harnessing the power of search engine results to reshape perceptions, ensuring that your digital presence aligns perfectly with your career ambitions. This episode isn't just about suppressing the negatives; it's a masterclass in proactively sculpting your online narrative to open doors to new opportunities and elevate your professional image.
Jason shares a captivating case study, in managing an executive brand in search engines. Witness the transformative impact of a well-managed personal brand SERP, as we examine the strategic shifts necessary for Google—and the world—to see you in a new light. Whether you're ascending the corporate ladder or pioneering your entrepreneurial journey, these insights will arm you with the strategies to command your niche and catapult your career to extraordinary heights. Join us and Jason Bernard for an episode that could be the turning point for your personal brand's success story.
Jason also shares with listeners a free guide to building your personal brand in search engines. https://solutions.kalicube.com/google-knowledge-panel-instruction-manual
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
How Ambitious Brands Get it Done with Fewer Resources and Less Time with Good Marketing
Remarkable Marketing Podcast
08/02/24 • 18 min
Ever wondered how to achieve marketing success when you have very limited time and resources? Tune in as we chat with Emily, a fractional CMO and the brains behind the Good Marketing Club, who reveals the secrets to transforming average marketing into captivating storytelling. Emily shares her mission to help ambitious founders achieve their vision, drawing from her dynamic experience, including a standout Christmas campaign for Iceland that defied budget constraints and time pressures. Discover how the right mix of videos, influencer partnerships, social media and digital marketing can rejuvenate a brand. Learn the power of creativity and collaboration in overcoming marketing challenges.
In today's episode, we unpack the essence of effective marketing strategies with Emily, highlighting the necessity of challenging conventions and encouraging healthy debate within teams. We'll explore how to understand and connect with your audience by addressing their concerns with empathy and creativity. Emily emphasizes the value of having a unique perspective and ensuring your marketing resonates deeply with your target audience. Plus, find out why good marketing should be as enjoyable as it is impactful, and learn about resources like the Good Marketing Club for those ready to elevate their marketing game. Don't miss this blend of inspiration, strategy, and practical advice!
Emily Dunlop on LinkedIn
The Good Marketing Club
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
Calgary Sports Teams are Winning by Tripling Ticket Sales and Driving 4.5X Return on Ad Spend
Remarkable Marketing Podcast
02/16/24 • 21 min
Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology.
In the throes of crafting campaigns that resonate with every kind of fan, from die-hard enthusiasts to families looking for a weekend outing, Dave unpacks the importance of data ownership and astute audience targeting. We're talking about tailoring messages that don't just reach your inbox, but speak to your heart as a fan, igniting the thrill of the game before you even set foot in the stadium. As the conversation unfolds, discover the balancing act between innovative AI tools and the irreplaceable ingenuity of experienced marketing pros, creating a playbook that's as much about numbers as it is about narrative. Tune in for a masterclass in driving the home team advantage—from the digital front lines to the roaring stands.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 174 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 21 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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