Short Stories that Explain why the Best Brand Names Made Marketers Billions
02/21/24 • 37 min
Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's stories and insights offer a treasure trove of inspiration for anyone looking to leave a lasting impression in the marketplace.
Prepare to be captivated as we dissect the strategies that powerhouses like Kellogg's employ to win the breakfast crown and how Richard Branson's 'Virgin' became synonymous with breakthroughs across industries. The impact of a name is dissected with vivacity, revealing the science of why certain words ignite specific emotional responses in our brains. Whether you're a budding entrepreneur or a branding enthusiast, you'll find yourself armed with the knowledge to craft names that resonate, engage, and ultimately, endure. Join us for an episode that promises to change the way you think about the power of a name.
Get James I Bond's book brain glue here - http://www.yesbrainglue.com/ or on Amazon.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's stories and insights offer a treasure trove of inspiration for anyone looking to leave a lasting impression in the marketplace.
Prepare to be captivated as we dissect the strategies that powerhouses like Kellogg's employ to win the breakfast crown and how Richard Branson's 'Virgin' became synonymous with breakthroughs across industries. The impact of a name is dissected with vivacity, revealing the science of why certain words ignite specific emotional responses in our brains. Whether you're a budding entrepreneur or a branding enthusiast, you'll find yourself armed with the knowledge to craft names that resonate, engage, and ultimately, endure. Join us for an episode that promises to change the way you think about the power of a name.
Get James I Bond's book brain glue here - http://www.yesbrainglue.com/ or on Amazon.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
Remarkable Marketing Podcast - Short Stories that Explain why the Best Brand Names Made Marketers Billions
Transcript
You're in the marketing world and you're looking for inspiration , or you're a business leader who wants to understand what good marketing looks like . You're busy . You don't have time to sit around listening to a rambling 3 hour podcast . We get it .
Eric EdenThis is the Remarkable Marketing Podcast , where we celebrate the marketing rock stars
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