Calgary Sports Teams are Winning by Tripling Ticket Sales and Driving 4.5X Return on Ad Spend

Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology.
In the throes of crafting campaigns that resonate with every kind of fan, from die-hard enthusiasts to families looking for a weekend outing, Dave unpacks the importance of data ownership and astute audience targeting. We're talking about tailoring messages that don't just reach your inbox, but speak to your heart as a fan, igniting the thrill of the game before you even set foot in the stadium. As the conversation unfolds, discover the balancing act between innovative AI tools and the irreplaceable ingenuity of experienced marketing pros, creating a playbook that's as much about numbers as it is about narrative. Tune in for a masterclass in driving the home team advantage—from the digital front lines to the roaring stands.

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