Embracing Unhustle: Finding Balance and Creativity in Marketing

03/12/24 • 13 min

In this episode, Milena, CEO of Unhustle, shares her journey from a successful marketing career to advocating for a balanced approach to work known as 'Unhustle'. With experience in marketing for 25 years and clients like Madonna, Milena discusses the drawbacks of hustle culture in creativity and marketing. She emphasizes the importance of rest, focusing on impact rather than hours worked, and finding inspiration outside of work. Milena also recounts her best marketing campaigns, highlighting how great ideas often come during moments of rest, including a story of how a hike led to a successful campaign. She notes the positive impact of speaking at the World Economic Forum on Unhustle's visibility. The discussion concludes with advice for marketers on achieving balance and creativity, along with an invitation for listeners to assess their own burnout levels through a free assessment on the Unhustle website.

00:19 Milena's Journey from Marketing to Unhustle

01:43 Exploring the Unhustle Philosophy

03:33 The Power of Creativity and Authenticity in Marketing

05:39 Milena's Most Impactful Marketing Stories

08:12 The Global Impact of Unhustle and Future Aspirations

09:50 Advice for Marketers Seeking Balance and Creativity

10:49 Understanding and Assessing Burnout

12:13 Closing Thoughts and Resources

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00:19 Milena's Journey from Marketing to Unhustle

01:43 Exploring the Unhustle Philosophy

03:33 The Power of Creativity and Authenticity in Marketing

05:39 Milena's Most Impactful Marketing Stories

08:12 The Global Impact of Unhustle and Future Aspirations

09:50 Advice for Marketers Seeking Balance and Creativity

10:49 Understanding and Assessing Burnout

12:13 Closing Thoughts and Resources

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Previous Episode

The Power of Brand Storytelling in Driving Awareness and Taking Large Organizations to the Next Level

In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highlighting the role of storytelling in increasing visibility, brand awareness, and community impact. Carroll emphasizes the importance of narrative transportation and engagement through storytelling for memorable marketing strategies. The episode concludes with a special offer for a consultant's brand strategy workbook designed to aid in developing effective brand strategies.

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00:16 Samantha's Background and Career Journey

01:39 Successful Marketing Story: Nonprofit Hospital Case

03:50 The Power of Storytelling in Marketing

06:05 Creating Branded Campaigns and Their Impact

09:00 The Importance of Engagement and ROI in Marketing

14:32 The Role of Brand Storytelling in Marketing Strategy

22:21 Complimentary Brand Strategy Workbook

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Next Episode

Turning Connections into Conversions - Creating B2B Communities that Drive Millions in Revenue

In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target accounts. Danny also shares strategies for measuring community engagement and conversion into business opportunities, underlining the importance of quality interactions over sheer numbers. Dani shares advice for marketers considering building a community and tactics to drive demand generation and account based marketing with your community.z
If you're aiming to cultivate a brand community or amplify your account-based marketing efforts, Dani's practical advice on assessing demand and blending digital spaces with live events is invaluable. This episode is your roadmap to creating marketing communities that not only resonate but also deliver measurable success.
00:25 Dani's Journey into Community Building
01:09 The Essence of Building a Community for Companies
02:16 Case Study: Building a Community for Modern Marketers
05:31 Measuring Success in Community Building
12:08 Advice for Marketers Considering Community Creation

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

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Eric Eden on LinkedIn