A Content Capitalist Shares a Story that Will Make You Rethink Your Approach to Content Marketing
03/10/24 • 14 min
In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content like stock market investments - you have to think longer term vs immediate gratification. Becker also shares personal success stories, underscoring the profound impact of content on community building and customer engagement. The episode concludes with Becker highlighting key learnings from his 10 years in content marketing and advocating for an approach focused on delivering valuable, unbiased content to captivate today's buyers. Join us for a compelling conversation that will leave you rethinking the role of content in your marketing playbook.
Michael's book is available here
00:22 Michael's Journey and Marketing Strategies
02:44 The Impact of Content Strategy on Web Traffic
03:47 Challenges in Quantifying Content Marketing
06:58 The Role of Content in the Buyer's Journey
09:20 The Evolution of Content Marketing
11:12 Michael's Personal Content Marketing Success
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In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content like stock market investments - you have to think longer term vs immediate gratification. Becker also shares personal success stories, underscoring the profound impact of content on community building and customer engagement. The episode concludes with Becker highlighting key learnings from his 10 years in content marketing and advocating for an approach focused on delivering valuable, unbiased content to captivate today's buyers. Join us for a compelling conversation that will leave you rethinking the role of content in your marketing playbook.
Michael's book is available here
00:22 Michael's Journey and Marketing Strategies
02:44 The Impact of Content Strategy on Web Traffic
03:47 Challenges in Quantifying Content Marketing
06:58 The Role of Content in the Buyer's Journey
09:20 The Evolution of Content Marketing
11:12 Michael's Personal Content Marketing Success
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
Million Dollar Copywriter Becomes a Personal Branding Expert - Triples Sales for his Clients
In this episode, Eric hosts David Feldman, a former corporate finance exec turned top copywriter and personal branding expert. David shares his journey from working at Goldman Sachs and Micron Technology to becoming disillusioned with the corporate world, leading him to sell his house and travel Europe with his family while starting a freelance copywriting career on Fiverr.com.
His discovery and massive success in copywriting led to the establishment of Mug Branding, a full-service digital marketing agency focused on personal branding. David emphasizes the importance of personal branding for entrepreneurs, revealing how it has significantly enhanced the visibility and tripled the revenue of his clients' businesses. He shares strategies for building personal connections through storytelling and relatability on social media platforms, illustrating how personal branding can triple business outcomes by fostering genuine connections. The session concludes with an invitation for listeners to reach out to David for advice on building their personal brand.
00:13 David's Journey from Corporate to Freelance
00:46 Rise to Becoming the Top Copywriter on Fiverr
01:35 Transition to Full Service Digital Marketing
02:31 The Power of Personal Branding
04:38 Success Stories and Impact of Personal Branding
07:17 The Strategy Behind Personalized Branding
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Next Episode
Stories about Scaling Remarkable Marketing Programs and Managing Expectations
Strategies for Scaling Marketing and Managing Expectations
In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the importance of marketing and the challenges of scaling too fast.
Jeff also shares insights on the hurdles of bringing innovative products to market, the significance of managing expectations, and the vital role of strategy over tactics in marketing. Moreover, he touches upon the dynamics of working with venture-backed companies, the importance of investment in marketing, and advises on remaining adaptable and strategic amidst evolving marketing channels. The episode wraps up with Jeff introducing his books, which offer insights into self-directed investing and applying military strategies to business growth.
00:20 Jeff's Current Projects and Marketing Strategies
01:20 Success Story: E-commerce Company Growth
02:24 Challenges in Marketing and Sales
03:13 Another Success Story: Overcoming Marketing Challenges
12:16 The Importance of Strategy in Marketing
14:50 Jeff's Books and Final Thoughts
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - A Content Capitalist Shares a Story that Will Make You Rethink Your Approach to Content Marketing
Transcript
Welcome to today's episode . Our guest today is Michael Becker . He is a experienced marketer with over a decade in marketing , and he has a new book coming out called the Content Capitalist . Welcome to the show .
Eric EdenThanks , eric .
Eric EdenAppreciate you making time for us today , so
Eric EdenIf you like this episode you’ll love
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