The MarTech & Optimisation Podcast

Today we're joined by Florian Redeker, VP of Product at Solarisbank. During this conversation, we discussed the role that Banking as a Service will play with changing the way customers will potentially consume financial products in the years to come.
We explored what is Banking as a Service as well as the opportunities this has opened to banks and non-banks to deliver new products and services across traditional and non-traditional channels.
To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com

With Doug Morris, digital strategy director at Ratio we explore the role that digital personalisation will play in the future of banking and insurance. We delved into the role personalisation plays in delivering an improved customer experience and how personalisation could help enrich the day-to-day experiences a customer has with their bank and insurer.

• The role personalisation plays in helping a potential customer identify which product, service or content is most relevant
• The importance of profiling customers needs and interests
• The importance of delivering a joined-up experience across digital channels
• The role of personalisation in supporting the offline conversation
• How personalisation can help elevate a bank or insurer from a product supplier to a trusted advisor

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiopartners.co.uk

We explore why banks are in danger of commoditising their services by being drawn into competing on digital features and whether this is the route to building strong customer relationships.

We look at the importance which brand, brand values and taking what's unique about your business and translating this uniqueness across digital channels and services.

We explore why a businesses brand is a crucial way to build a deep relationship with customers and is a critical way to differentiate their service as they are becoming increasingly digital.

During this interview, we also covered:

• Why are a banks brand important
• The importance of understanding your brand values
• Do financial service brands translate deliver on their values
• The challenge of de-toxifying a banks image
• Do customers feel banks are serving their needs
• Have legacy banks become complacent?
• Do customers receive a fair service for the value they create for their bank.

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiopartners.co.uk

During this episode, we explore with Chris Probert, data practice lead at Capco – the role of data, the obstacles which banks face when looking to leverage customer data and the opportunities it presents to deliver a tailored banking experience.
We’ll explore:

• The many challenges and opportunities that data opens up for banks when looking to deliver hyper-tailored banking experiences.
• The possibilities that data present in allowing banks to offer products and services which are tailored to each individual customer's personal needs.
• The role of ethics and privacy
• The importance of lowering the cost of insight acquisition
• Example use cases for leveraging machine learning

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com

During today's episode, we explore with Tariq Maonah, Digital product lead at Legal & General - how to build a customer-first digital business at scale by collecting direct customer feedback and building products and experiences focused on solving customers day to day challenges.
We'll explore:

• The role that customer feedback plays in driving the digital roadmap
• How Legal & General links their workforce as closely as possible with their customers
• How datasets are created out of customer feedback
• The importance of getting data into the hands of as wide a group as possible
• The importance of creating a unified customer experience across all their products

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiopartners.co.uk