Optimising digital experiences in financial services

11/21/24 • 44 min

During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience.
We'll explore

What is optimisation
The importance of continual investment in your programme
The role of personalisation vs testing
How to structure your optimisation team
How to build your optimisation roadmap
How to measure the success of an optimisation programme

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com

11/21/24 • 44 min

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