The marketplace challenges facing Financial Services in 2020 and beyond
09/28/20 • 46 min
During today's episode, we explore some of the digital and customer experience trends facing financial services.
We'll explore:
- The challenges which incumbent brands facing when looking to compete against the like's of Monzo in consumer banking and Tide in business banking.
- Why high street banks struggle to replicate the experience delivered by challenger banks.
- What role does company culture play when looking to compete.
- The role marketing technology plays in looking to building a competing experience
- The challenges banks face when looking to know their customers.
- The role which customer data can potentially play in delivering an improved customer experience
To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com
During today's episode, we explore some of the digital and customer experience trends facing financial services.
We'll explore:
- The challenges which incumbent brands facing when looking to compete against the like's of Monzo in consumer banking and Tide in business banking.
- Why high street banks struggle to replicate the experience delivered by challenger banks.
- What role does company culture play when looking to compete.
- The role marketing technology plays in looking to building a competing experience
- The challenges banks face when looking to know their customers.
- The role which customer data can potentially play in delivering an improved customer experience
To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com
Next Episode
Why building the right company culture is key to building a great experience for your customers with Moneyou CEO
During today's episode, we explore with Bas Boelhouwers, CEO at Moneyou the importance and role that your company culture plays in delivering customer experiences focused on solving your customer's problems.
We'll explore:
- What Moneyou defines as a good customer experience
- How to build customer empathy into your organisation
- The role of customer feedback in driving your digital experience roadmap
- How banking should approach the challenge of building a customer-first approach
- The challenge of adopting new marketing technology
To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com
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