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The MarTech & Optimisation Podcast - The marketplace challenges facing Financial Services in 2020 and beyond

The marketplace challenges facing Financial Services in 2020 and beyond

The MarTech & Optimisation Podcast

09/28/20 • 46 min

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During today's episode, we explore some of the digital and customer experience trends facing financial services.
We'll explore:

  • The challenges which incumbent brands facing when looking to compete against the like's of Monzo in consumer banking and Tide in business banking.
  • Why high street banks struggle to replicate the experience delivered by challenger banks.
  • What role does company culture play when looking to compete.
  • The role marketing technology plays in looking to building a competing experience
  • The challenges banks face when looking to know their customers.
  • The role which customer data can potentially play in delivering an improved customer experience

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com

09/28/20 • 46 min

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