How Patagonia Increased Traffic Thru Empathy-Based Marketing

07/18/24 • 20 min

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Previous Episode

The Importance of Out of Home

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying their strategies to include these more traditional approaches and layering them with digital data for maximum impact. Today, Nick discusses the importance of out-of-home. Show Notes

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Next Episode

Why Influencers Are Becoming Racehorse Owners

Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming to renew its image and showcase the positive aspects of the sport. Today, Emily discusses why influencers are becoming racehorse owners. Show Notes

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