Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
I Hear Everything
The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
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Top 10 Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency Episodes
Goodpods has curated a list of the 10 best Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency episode by adding your comments to the episode page.
Celebrating Strategic Brand Bravery
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
11/21/24 • 18 min
Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage brands that resonate with consumers globally. Lynne's insights shed light on the importance of embracing brand bravery to drive positive change and differentiation in the competitive market landscape. Show Notes
Connect With:
- Lynne Field: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Why Legacy Brands Are Falling Behind
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
05/30/24 • 26 min
Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and advertising.
Connect With:
- Taylor Roy: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Refreshing An Evergreen Brand For A Younger Audience
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
10/28/24 • 6 min
The New Era of Marketing & Content Graphing
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
05/31/24 • 17 min
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and consumers. Explore Taylor's insights on personal advertising consulting and the evolving landscape of marketing strategies in the digital age.
Connect With:
- Taylor Roy: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebranding for Better Market Penetration
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
08/29/24 • 16 min
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to stand out in their category and eventually, product discontinuation. Today, Kevin discusses rebranding for better market penetration. Show Notes
Connect With:
- Kevin Smith: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
08/06/24 • 14 min
Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand with excessive marketing promotions. Pearlfisher stepped in to help both brands by reestablishing emotional connections with consumers through innovative design strategies. Today, Hamish discusses other iconic brands like McDonald's and Coppertone. Show Notes
Connect With:
- Hamish Campbell: Website // LinkedIn // Twitter
- Scott Harkey: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How Patagonia Increased Traffic Thru Empathy-Based Marketing
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
07/18/24 • 20 min
Challenging & Innovating Conventional Marketing Concepts
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
01/09/25 • 27 min
Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy as she shares insights on daring to disrupt conventional marketing principles and the benefits it brings to various industries and market segments.
Connect With:
- Amy Colbourn: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Establishing Your Agency in New Markets and Overseas
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
11/01/24 • 19 min
Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with entirely new audiences overseas? Today, Clare discusses establishing your agency in a new market and overseas.
Connect With:
- Clare Hart: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Positioning Your Brand for the Black Consumer Audience
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
11/19/24 • 18 min
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect with their target audiences effectively. Today, Tiyale discusses positioning your brand for the Black consumer audience. Show Notes
Connect With:
- Tiyale Hayes: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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FAQ
How many episodes does Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency have?
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency currently has 409 episodes available.
What topics does Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency cover?
The podcast is about Brand, Marketing, Management, Podcasts and Business.
What is the most popular episode on Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency?
The episode title 'Making the Most of Creative Branding with Walmart Maker's Studio' is the most popular.
What is the average episode length on Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency?
The average episode length on Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency is 19 minutes.
How often are episodes of Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency released?
Episodes of Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency are typically released every day.
When was the first episode of Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency?
The first episode of Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency was released on Sep 15, 2022.
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