Reasonable Product

Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I'm thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss this complex and somehow misunderstood topic.
In our discussion, Neeraj and I explored the challenges and strategies behind pricing in the highly competitive digital product space. Neeraj shared fascinating insights from his journey with Neeto, a company that builds a suite of essential software tools for small to medium-sized businesses.
No mystery: scheduling and form solutions are nothing new, actually they're a commodity. And Neeraj has made his whole pricing strategy around leveraging this competitive space by designing tools to offer just the right features at a price point that's remarkably lower than the market giants.
We also delved into the reasons why customers are switching from established leaders to Neeto, not just for cost savings, but because Neeto often makes complex features more accessible and easier to understand. Neeraj emphasized that their commitment to providing exceptional customer support and continuous product improvement is central to their success.
Throughout our conversation, we touched on the broader industry trends and the philosophy behind Neeto’s approach to pricing. We discussed how Neeraj plans to keep their products affordable without sacrificing quality, and why he believes in charging only when customers derive real value from their services.
This episode is packed with valuable insights for anyone interested in product pricing, particularly in the digital and SaaS industries. Tune in to hear more about Neeraj’s innovative strategies and how Neeto is navigating the competitive landscape of commodity digital products.
You can find the whole Neeto Suit at https://www.neeto.com/
If you'd like to keep in touch with Neeraj, here you go:
- Linkedin https://www.linkedin.com/in/neerajsingh0101/
- X/Twitter https://twitter.com/neerajsingh0101

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It's a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company.
Movu is the leading Swiss Marketplace for moving services.

Jonathan guides us through the complexities of pricing in a marketplace that demands satisfaction from both buyers and sellers. He sheds light on the importance of understanding not just the lowest price, but the value each party is looking for. The conversation then pivots to customer retention, emphasizing how vital it is to listen to feedback and how it can significantly impact your business's success or failure.

But that's not all. Jonathan offers invaluable insights on effective communication with your team and customers, the lessons in leadership learned from managing products, and the critical role of OKRs (Objectives and Key Results) in steering a company toward its strategic goals.

This episode is a must-listen for anyone aspiring to evolve professionally from a product or leadership position into a CEO or general management role. Don't miss out on these lessons from the front lines of business leadership.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

In this episode of Reasonable Product, Salva has invited Marcel Schneider (Product Manager at Huggy Studio) to deep dive into the world of No-Code development and its pivotal role in product management. They explore how No-Code empowers product managers to rapidly bring their ideas to life, focusing on high-priority tasks while reducing the time and effort spent on development.

Marcel provides a foundational understanding of what No-Code truly is, and concrete examples of the most powerful no-code tools out there. Most importantly, he also provides practical examples of when No-code is NOT the way to go.
Marcel and Salva discuss various scenarios where No-Code proves to be a game-changer for Product Managers, emphasizing its effectiveness in the early stages of product development. They underline the importance of testing ideas, even before considering development, to validate their viability in the market.
He highlights No-Code as a powerful tool, emphasizing that it's not just for non-technical individuals but can also benefit seasoned developers looking to streamline their processes.

One of the key takeaways is the necessity for product managers to prioritize their core responsibilities, avoiding the temptation of becoming deep into No-Code development. Marcel advises that while No-Code is a valuable resource, it should be used as a superpower to enhance productivity rather than a rabbit hole that consumes precious time.

The conversation also touches upon the future of No-Code, with Marcel expressing his belief that the integration of No-Code and AI will open up new possibilities. He envisions No-Code as a gateway for non-technical individuals to access AI technologies, thereby accelerating innovation across various domains.

Marcel's practical insights and real-world examples, such as the success story of a specialist using No-Code to scale content creation for SEO, serve as valuable illustrations of how No-Code can be harnessed effectively.
Listen to the full episode to:
🚀 Dive into No-Code development's potential.
🔑 Learn how to prioritize core tasks while No-Code handles the technical heavy lifting.
🧪 Understand which no-code tool is helpful for what
🦸‍♂️ Learn to use No-Code as a superpower, not a time sink.
🔮 Explore the future: No-Code and AI integration for innovation acceleration.
You can contact Marcel
- through Linkedin, at https://www.linkedin.com/in/marcel-schneider-149209222/
- through Huggy Studio at https://www.huggystudio.com/

Here are some of the resources we mentioned in the Podcast:
- No-Code tools for early product validation: https://salvabocchetti.com/no-code-tools-for-early-product-validation/
- HuggyStudio guide to No-Code Tools https://www.huggystudio.com/blog-article/the-best-no-code-platforms-and-tools

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Ever thought of leveling up your product management game? In this conversation, Salva hosts Büşra, an experienced product manager, and product leadership coach, as they explore the multifaceted world of product management and leadership. Together, they unravel the challenges faced by aspiring and mid-to-senior level product managers and discuss strategies to thrive in this dynamic field.
The conversation begins by acknowledging the prevalence of job transitions among individuals seeking coaching. They address the crucial question of whether people seek coaching primarily to advance their careers or to excel in their current roles, ultimately highlighting the diversity of needs in the product management community.
As we debunk the myth that product managers are the sole decision-makers, Bushra emphasizes the importance of having the right mindset, properly testing ideas, and prioritizing communication skills, curiosity, and continuous learning.

Büşra shares her insights into coaching different segments of product managers, from aspiring beginners to seasoned professionals. She reveals the distinct challenges each group faces, whether it's acquiring specific skills, tackling strategic thinking, or navigating their career paths.

She shares indispensable insights from her workshops and courses, aiming to arm product managers with the essential tools and knowledge to thrive in their roles. We also delve into career progression and the potential of transitioning into higher roles, given the right hooks. Rule of thumb? Showcase prior experiences that demonstrate a sound understanding of product management.
The conversation also delves into the critical issue of information overload in the age of social media. Büşra and Salva emphasize the importance of distinguishing valuable, hands-on knowledge from generic advice and cookie-cutter wisdom. They urge listeners to be discerning when it comes to the sources of information and encourage seeking real-world experiences shared by practitioners.

This episode offers a thought-provoking discussion for product managers and leaders at all career stages. It serves as a reminder that success in product management involves not only mastering frameworks but also critically assessing the quality of information in an ever-evolving field.

This is Part 1 of the talk with Büşra - Part 2 deals with the Tools needed to Taking your Product Management carrer to the Next Level
You can contact Büşra Coşkuner on LinkedIn: https://www.linkedin.com/in/busra-coskuner/

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Low Hanging Fruits is an expression we all hear too often. Let me say it straight: I have a big issue with this expression. This is the enemy of every Product Manager, or at least of every Product Manager worth his salt.
In this podcast, I am putting together a set of thoughts and real-life examples I collected on this topic over the years. I have witnessed too many ill-fated decisions in good part taken due to a broken prioritization that builds on the myth of low-hanging fruits. For many people working in product management, this is just daily business. The consequence is simple: bad business decisions, negative impact on the product and frustrated teams.
Listen to this podcast to understand why working by the pressure of Low Hanging Fruits is a lose-lose game, why you they usually end up being neither "low hanging" nor "tasty", and some concrete tips to avoid this trap.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com