From CPO to CEO: Dealing with Pricing, Revenue, Leadership and OKRs - Jonathan Landau (CEO @Movu)

04/15/24 • 61 min

In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It's a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company.
Movu is the leading Swiss Marketplace for moving services.

Jonathan guides us through the complexities of pricing in a marketplace that demands satisfaction from both buyers and sellers. He sheds light on the importance of understanding not just the lowest price, but the value each party is looking for. The conversation then pivots to customer retention, emphasizing how vital it is to listen to feedback and how it can significantly impact your business's success or failure.

But that's not all. Jonathan offers invaluable insights on effective communication with your team and customers, the lessons in leadership learned from managing products, and the critical role of OKRs (Objectives and Key Results) in steering a company toward its strategic goals.

This episode is a must-listen for anyone aspiring to evolve professionally from a product or leadership position into a CEO or general management role. Don't miss out on these lessons from the front lines of business leadership.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Previous Episode

The importance of solid monetization goals and a clear pricing strategy - With Marie Martens (Tally.so)

In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment.
The secret sauce? A smart pricing strategy that sets their credo and helps them make very difficult decisions easily. Sometimes against the grain of traditional beliefs.
Marie shares how keeping things simple and focusing on delivering great value to free users has been key to their success.
Here's what we cover:

Choosing to bootstrap gave Tally.so the freedom to shape their pricing the way they wanted.
Why avoiding maximizing revenues at all costs actually... maximizes revenue (and margins).
The importance of a straightforward, easy-to-understand pricing strategy.
How to balance in your pricing model what makes sense for business vs the experience it gives to the user
Why offering a lot for free can set you apart from the competition.
The pros and cons of lifetime deals and discounts, and why they often don’t work out well.
Effective ways to gather and use feedback from users to improve your product without needing a bigger team.

- Tally is the simplest way to create forms, for free. https://tally.so
If you want to know more about Marie and Tally:
- Blog: blog.tally.so
- Twitter Tally: @Tallyforms
- Twitter Marie: @MarieMartens

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Next Episode

Pricing as a feature: Monetizing commodity SaaS products - with Neeraj Singh, CEO @ Neeto

Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I'm thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss this complex and somehow misunderstood topic.
In our discussion, Neeraj and I explored the challenges and strategies behind pricing in the highly competitive digital product space. Neeraj shared fascinating insights from his journey with Neeto, a company that builds a suite of essential software tools for small to medium-sized businesses.
No mystery: scheduling and form solutions are nothing new, actually they're a commodity. And Neeraj has made his whole pricing strategy around leveraging this competitive space by designing tools to offer just the right features at a price point that's remarkably lower than the market giants.
We also delved into the reasons why customers are switching from established leaders to Neeto, not just for cost savings, but because Neeto often makes complex features more accessible and easier to understand. Neeraj emphasized that their commitment to providing exceptional customer support and continuous product improvement is central to their success.
Throughout our conversation, we touched on the broader industry trends and the philosophy behind Neeto’s approach to pricing. We discussed how Neeraj plans to keep their products affordable without sacrificing quality, and why he believes in charging only when customers derive real value from their services.
This episode is packed with valuable insights for anyone interested in product pricing, particularly in the digital and SaaS industries. Tune in to hear more about Neeraj’s innovative strategies and how Neeto is navigating the competitive landscape of commodity digital products.
You can find the whole Neeto Suit at https://www.neeto.com/
If you'd like to keep in touch with Neeraj, here you go:
- Linkedin https://www.linkedin.com/in/neerajsingh0101/
- X/Twitter https://twitter.com/neerajsingh0101

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Reasonable Product - From CPO to CEO: Dealing with Pricing, Revenue, Leadership and OKRs - Jonathan Landau (CEO @Movu)

Transcript

Salva (00:01.141)
Hello and welcome to Reasonable Product. Today I invited Jonathan Landau with me. Hi, Jonathan. How are you? Excellent. Very nice to have you today. Jonathan, you're CEO of .. Can you tell us a little bit more about yourself and about what . is doing?
Jonathan (00:08.34)
Hi Salva, how are you? I'm great, thanks.
Jonathan (00:22.294)
Well, I have been CEO of Movu, like you said, for just over a year now. And I come from a product background, so I have quite vari