The importance of solid monetization goals and a clear pricing strategy - With Marie Martens (Tally.so)

03/11/24 • 59 min

In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment.
The secret sauce? A smart pricing strategy that sets their credo and helps them make very difficult decisions easily. Sometimes against the grain of traditional beliefs.
Marie shares how keeping things simple and focusing on delivering great value to free users has been key to their success.
Here's what we cover:

Choosing to bootstrap gave Tally.so the freedom to shape their pricing the way they wanted.
Why avoiding maximizing revenues at all costs actually... maximizes revenue (and margins).
The importance of a straightforward, easy-to-understand pricing strategy.
How to balance in your pricing model what makes sense for business vs the experience it gives to the user
Why offering a lot for free can set you apart from the competition.
The pros and cons of lifetime deals and discounts, and why they often don’t work out well.
Effective ways to gather and use feedback from users to improve your product without needing a bigger team.

- Tally is the simplest way to create forms, for free. https://tally.so
If you want to know more about Marie and Tally:
- Blog: blog.tally.so
- Twitter Tally: @Tallyforms
- Twitter Marie: @MarieMartens

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Choosing to bootstrap gave Tally.so the freedom to shape their pricing the way they wanted.
Why avoiding maximizing revenues at all costs actually... maximizes revenue (and margins).
The importance of a straightforward, easy-to-understand pricing strategy.
How to balance in your pricing model what makes sense for business vs the experience it gives to the user
Why offering a lot for free can set you apart from the competition.
The pros and cons of lifetime deals and discounts, and why they often don’t work out well.
Effective ways to gather and use feedback from users to improve your product without needing a bigger team.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Previous Episode

More than just salary: the importance of context to grow as Product Managers - Part 2

Let's talk about money in Product Management!!
After looking at the lonely life of product managers, and why they are stretched between empowerment and accountability, in this second part of the episode Tanja Lau from Product Academy and Salva look deeper into the implications of salary in the life of product managers.
In this episode, we talk with Tanja about:

Salary trends
Compensation elements (base salary, bonus, stocks, flexibility...)
Negotiation and employability tips

From salary gaps to regional and seniority differences, Tanja looks into the vast amount of data she has recently collected during her product salary survey to shed some light on the topic of compensation.
But more than numbers, compensation is a complex topic that involves objective setting, work conditions, equity compensation, and most importantly... job satisfaction!
Lastly, Tanja gave some tips about salary negotiation and how to become more appealing as a product manager by speaking the right "language" and becoming literate in topics such as finance and decision-making.
Some useful links:
- The product Academy: www.productacademy.ch
- Tanja's Linkedin Profile www.linkedin.com/in/tanjalau
- The FULL salary survey https://www.productacademy.ch/product-academy-salary-survey-2023/
- The "Personal side" of Tanja www.tanjalau.com

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Next Episode

From CPO to CEO: Dealing with Pricing, Revenue, Leadership and OKRs - Jonathan Landau (CEO @Movu)

In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It's a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company.
Movu is the leading Swiss Marketplace for moving services.

Jonathan guides us through the complexities of pricing in a marketplace that demands satisfaction from both buyers and sellers. He sheds light on the importance of understanding not just the lowest price, but the value each party is looking for. The conversation then pivots to customer retention, emphasizing how vital it is to listen to feedback and how it can significantly impact your business's success or failure.

But that's not all. Jonathan offers invaluable insights on effective communication with your team and customers, the lessons in leadership learned from managing products, and the critical role of OKRs (Objectives and Key Results) in steering a company toward its strategic goals.

This episode is a must-listen for anyone aspiring to evolve professionally from a product or leadership position into a CEO or general management role. Don't miss out on these lessons from the front lines of business leadership.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com