Taking your Product Management career to the Next Level - with Büşra Coşkuner (Part 2: The Frameworks)

10/24/23 • 44 min

This is the second episode of a special Podcast with Büşra, dedicated to leveling up Product Manager's skills.
Ready to unlock the potential of your product management? Tune in for a profound conversation with our guest, Büşra, who will guide us through the best frameworks that can empower product managers to make a real impact. We'll focus on the power of North Star Metrics and Impact Mapping, two essential tools used by product teams to measure impact and translate value into revenue.
Little bonus... Büşra and Salva make sure that this, as usual, a pragmatic and "100% no BS talk"!
Our journey with Büşra takes us deeper into

North Star Metrics, a key concept that needs careful definition and testing.
We'll discuss why it's vital for a North Star Metric to be specific and measurable and shed light on its effectiveness.
As we pivot towards Impact Mapping, prepare to get a grasp of this visual toolkit that aligns teams and charts a roadmap to business goals.

We'll also delve into the skill set every product manager needs to succeed. From understanding data and market insights to identifying user needs and taking the initiative in collaboration, we'll explore how these skills underpin successful strategies.
And remember - taking risks and putting theory into practice is key.
You can contact Büşra Coşkuner on LinkedIn: https://www.linkedin.com/in/busra-coskuner/

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

North Star Metrics, a key concept that needs careful definition and testing.
We'll discuss why it's vital for a North Star Metric to be specific and measurable and shed light on its effectiveness.
As we pivot towards Impact Mapping, prepare to get a grasp of this visual toolkit that aligns teams and charts a roadmap to business goals.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Previous Episode

Taking your Product Management career to the Next Level - with Büşra Coşkuner (Part 1: The Mindset)

Ever thought of leveling up your product management game? In this conversation, Salva hosts Büşra, an experienced product manager, and product leadership coach, as they explore the multifaceted world of product management and leadership. Together, they unravel the challenges faced by aspiring and mid-to-senior level product managers and discuss strategies to thrive in this dynamic field.
The conversation begins by acknowledging the prevalence of job transitions among individuals seeking coaching. They address the crucial question of whether people seek coaching primarily to advance their careers or to excel in their current roles, ultimately highlighting the diversity of needs in the product management community.
As we debunk the myth that product managers are the sole decision-makers, Bushra emphasizes the importance of having the right mindset, properly testing ideas, and prioritizing communication skills, curiosity, and continuous learning.

Büşra shares her insights into coaching different segments of product managers, from aspiring beginners to seasoned professionals. She reveals the distinct challenges each group faces, whether it's acquiring specific skills, tackling strategic thinking, or navigating their career paths.

She shares indispensable insights from her workshops and courses, aiming to arm product managers with the essential tools and knowledge to thrive in their roles. We also delve into career progression and the potential of transitioning into higher roles, given the right hooks. Rule of thumb? Showcase prior experiences that demonstrate a sound understanding of product management.
The conversation also delves into the critical issue of information overload in the age of social media. Büşra and Salva emphasize the importance of distinguishing valuable, hands-on knowledge from generic advice and cookie-cutter wisdom. They urge listeners to be discerning when it comes to the sources of information and encourage seeking real-world experiences shared by practitioners.

This episode offers a thought-provoking discussion for product managers and leaders at all career stages. It serves as a reminder that success in product management involves not only mastering frameworks but also critically assessing the quality of information in an ever-evolving field.

This is Part 1 of the talk with Büşra - Part 2 deals with the Tools needed to Taking your Product Management carrer to the Next Level
You can contact Büşra Coşkuner on LinkedIn: https://www.linkedin.com/in/busra-coskuner/

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Next Episode

Stop looking at the prices of your competitors!

Setting prices based on competitors means you're letting them dictate your pricing strategy. Instead, why not ask your customers what they're willing to pay?

In this podcast, we look at the double-edged sword of pricing intelligence and why an obsession with competitors' prices can set you far from value-based pricing.

Forgetting about your competitors sounds scary, isn’t it? Yes it is, and by the way I’m not saying you should completely ignore competition. However, taking the right distance and “playing a different battle” is key in protecting your margins and customer base. The major pitfalls of looking at your competitors are:

Lack of Superior Insight: They don’t necessarily know better than you.
What's True for Your Competitors Isn't Necessarily True for You.
Focusing on Price Over Value.
Overlooking Customer Perceptions.
Lack of Differentiation.

To transition from competitor-driven pricing to value-based pricing, you have some secret weapons that we analyze in detail in this article. This includes:

Strong Customer Segmentation.
Looking for “Competition Creeps” and Unmet Needs.
Asking Your Customers (Yes, you can ask prices to your customers!)
Leveraging Pricing as a Differentiator

Listen to the podcast now and stop getting obsessed with your competitors. Start being obsessed with your customers!

Have a look at the full article here
https://salvabocchetti.com/articles/stop-getting-obsessed-with-your-competitors-prices-start-being-obsessed-with-your-customers/

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Reasonable Product - Taking your Product Management career to the Next Level - with Büşra Coşkuner (Part 2: The Frameworks)

Transcript

Salva00:00:00.961

Hello and welcome back to reasonable product . My name is Salva and today I'm back with Bushra . We've been talking with Bushra . A few weeks ago we got a special about product management , careers , what it takes to become a great product manager , and personal development . Today we're going to continue our discussion with Bushra and the focus is going to be the best frameworks for p