Deep Dive: Are you measuring right?

02/15/23 • 19 min

Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, you should measure what you do and set goals.

In this Podcast, we go through the 4 most dangerous mistakes product managers and other business leaders do while creating measures and KPIs:

Relying on “relative changes” measures instead of absolute values
Having too complex measures
Creating “Frankenstein or fake metrics”
Forgetting to set up ownership and rituals

We discuss how these errors can have a cascading effect on the decision-making process, and what are some simple ways to set up sound and consistent metrics.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, you should measure what you do and set goals.

In this Podcast, we go through the 4 most dangerous mistakes product managers and other business leaders do while creating measures and KPIs:

Relying on “relative changes” measures instead of absolute values
Having too complex measures
Creating “Frankenstein or fake metrics”
Forgetting to set up ownership and rituals

We discuss how these errors can have a cascading effect on the decision-making process, and what are some simple ways to set up sound and consistent metrics.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Previous Episode

Introducing Reasonable Podcast

Hi and welcome to Reasonable Product. I know, Doing product can be hard. But it shouldn't necessarily be so!

My name is Salva Bocchetti. I have been working in the Tech industry for the past 20 years serving different product leadership roles.

I've felt this pain myself and that's why I preach a reasonable approach to doing product. An approach that goes beyond frameworks and trends, that brings concrete value to the organizations, and that lets product people enjoy their work.

That’s why in this podcast series I talk about technology, organization, and product management, in a way that resonates with product and with business leaders.

Every couple of weeks I bring a fresh perspective to make your journey in Product Management easier and more rewarding. This podcast consists of two different kinds of content:

In the Reasonable Interviews, I interview product thought leaders and executives. The leaders that share their perspectives here have strong opinions and points of view, which I am sure will help you get your own opinion and help you look beyond the buzzwords and blur.

Each Reasonable Deep-Dive provides an in-depth perspective on a key aspect of product management.

If you’re interested in getting a deeper understanding of what it means to be “product-led”, to run a modern product organization or just to get some actionable advice to make your product management life easier, Deep Dives are for you!

Some of the Deep Dives are also available as written content on reasonableproduct.com, so that you can have them always handy and use them almost like a guide in your modern product management journey.

And if you’re like most of us, busy and trying to fit the maximum in your days, this podcast will come with you in the car, during your commute, while working out, or during a lunch break. So just click on “follow this podcast” now on whatever streaming platform you’re using.

And see you soon!

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Next Episode

Deep Dive: A Product & UX look into pricing - Netflix removes account sharing

Netflix has been historically very tolerant of a practice called “accounts sharing” practices, aka paying customers sharing their usernames and password with other users.
Good times are now over, and Netflix believes it’s now time that each user starts to pay his own subscriptions. This change has been recently communicated by the company and has been largely relayed by the press.
What is the impact of this move on the product, on the user experience, and on the economics? Does it actually make as sense as it may look at a first glance?

Was this change really thought off, or just rushed? Time will tell. In this podcast, we will see why this is much more than "enforcing" a legit usage question. And why it comes with huge implications on prices, "free to paid" conversion journey, customer segmentation, and UX.

In this podcast, I will try to go through the different implications of this move, based on my experience in the subscription businesses. To be clear, I do respect and share Netflix's willingness to monetize its users a lot. At the same time, I will argue that the path they’re taking seems somehow inspired by the rush and could have unexpected consequences on their own product positioning.
As a final note to product management practitioners: there is still too much attention spent on frameworks, delivery, and agile topics. Pricing is a core element of product that too often gets neglected.

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com