Dr Tim Chadborn (Head of Behavioural Insights & Evaluation Lead at Public Health England)

03/01/20 • 64 min

Dr Tim Chadborn is Head of Behavioural Insights and Evaluation Lead for Public Health England. He shares just a small amount of his 25 years of experience working in health, across the Department of Health, Health Protection Agency and on a partnership between the Ministry of Health and Botswana.

We chatted through Tim's vast experience from his work on the Family Nurse Partnership (https://fnp.nhs.uk/) supporting pregnant teenage women to his work in Botswana on HIV.
This led us to discuss the diversity in paths that have led people to work in Behavioural Insights and how this allows them to work in a multidisciplinary capacity, across behavioural economics, sociology, health psychology, research and more.

Tim shared some of the recent and current behaviour insights projects, such the marrying of large complex systems approaches and individual behavioural science, and the digital work on diet and obesity support and health checks e.g. letters, texts, videos in wait rooms and I.T. prompts.

Finally Tim shared some ideas on how to get into behavioural science, including some of the latest strategies and guides to come out, such as the Behavioural and Social Science Strategy (https://www.gov.uk/government/publications/improving-peoples-health-applying-behavioural-and-social-sciences).
Also, PHE have just released another guide for local government called Achieving Behaviour Change available at: https://www.gov.uk/government/publications/behaviour-change-guide-for-local-government-and-partners.
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Kim Roberts (Chief Executive at HENRY - Health, Exercise and Nutrition for the Really Young)

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Kim Roberts has been HENRY’s Chief Executive since 2012. Her background is in family support and early development, which has given her both a profound insight into the impact of children’s very early experiences and a passionate determination to make sure that parents and practitioners get the quality of support they need to provide children with the best start in life.
Our discussion starts with Kim sharing why, and how, HENRY is so important in preventing childhood obesity, rather than just tackling it. We talk through her experiences of working with families who have many struggles other than just health and lifestyle, and how helping parents with these realities is an important first step.
Kim shares her views on where behavioural science is at in the industry, and how to ensure that professionals have not only the right skills, but also the right support, to deliver behaviour change in the most effective way.
It's the last couple of weeks to sign up to the Behavioural Science Public Health Network Annual Conference on 12th February, which includes the latest strategy in behaviour science and how to make an impact in the industry. Tickets here: https://www.bsphn.org.uk/428/Annual-Conference-2020

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CORONAVIRUS Mini-Series #1 - Prof. Susan Michie & Prof. Jim McManus

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In this Real World Behavioural Science special, Susan, Jim and I discuss how behavioural science can be used to help prevent the spread of COVID19 (Coronavirus).
Susan shares some of the insights from her recently published BMJ blog on using COM B to provide clear, effective and simple strategies to use to prevent the spread of infection. Jim provides some food for thought about using social psychology to try to slow the rate of transmission.
If you are a professional (or anyone else for that matter!), this podcast contains some helpful tips that could save lives. Big thank you to Susan and Jim for their time in sharing some great ideas on using behavioural sciences to limit the potential impact of Coronavirus.
Useful links:
Hertfordshire CC's Coronavirus social norms campaign toolkit (launching Friday 6th March): http://bit.ly/2PPFtim
Hertfordshire CC's Coronavirus FAQs: http://bit.ly/2TGlTq6
Prof Susan Michie's on behavioural science in the PH response: http://bit.ly/3ctIOxg
Prof Susan Michie's on using COM-B to reduce transmission: http://bit.ly/3cDqba6