PT Collective Podcast

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Our Socials:

Instagram - https://www.instagram.com/ptcollective/

Luke's Instagram - https://www.instagram.com/lukejohnsonptc/

Tom's instagram - https://www.instagram.com/tomhall.ptc/

03:54 - How Dan started in the fitness industry

11:26 - How Mike started in the industry and how he, surprisingly, almost studied Dentistry at University

18:00 Building someone elses brand

32:01 Build a relationship with your audience

42:34 Acting like idiots so do you attracts idiots?

53:45 Video or written content? Who's getting to 50 clients first?

1:05:00 How to make the sale

01:15: The future of Biceps and Banter

04:03 - 'To do what I want even if I don't have to.'

09:25 - Tell Stories

13:00 - Started working as a gym instructor

20:34 - My group model changed everything

25:41 - Fitness is too serious now

30:30 - Red hot qualified leads ain't gonna happen

45:30 - In Marbella I was all over the place

54:39 - Email in 2020 is easier and you'll make more money

01:08:48 - Repurposing your emails and get the most attention

01:12:25 - Email and Video

Below are the topics we discussed.

06:10 Starting personal training and getting kicked out of college twice

11:00 First-ever personal training session, £10

15:15 Launched a fitness Bootcamp

17:06 His life servicing 3 people for £6. Things had to change

21:20 Buying Paul Mort's Bootcamp King programme

23:55 Turning £300 into £250,000

26:40 'I must have messaged 150 people' 29:00 12hrs of work for £600 vs 160hrs of work in the gym

33:40 Eavesdropping on 3 mums in a coffee shop to help create content

37:00 Most people over-complicate what they need to do

38:45 Coffee shop more of an investment than any Facebook ad

51:40 Investor offers £15000 and he said no

52:20 Learn more about business not coaching

59:27 The welcome is the most important thing

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https://www.instagram.com/ptcollective/ Facebook https://www.facebook.com/personaltrainercollective

Follow us on our other social media channels Instagram

https://www.instagram.com/ptcollective/ Facebook https://www.facebook.com/personaltrainercollective

Follow Lou on social Instagram https://www.instagram.com/loubrierley/?hl=en

03:00 - How it all started

07:14 - What is branding for PTs

12:00 - Trainers need to understand they are a brand

19:05 - Look at it as an investment

23:07 - Start with just a font

32:01 - Colour theory

35:10 - Fonts to choose

41:20 - How powerful colour can be

43:19 - Timing is so important

47:57 - The importance of implementation

50:50 - Everyone thinks they are a designer. Everyone can also count to 10.

54:11 - How to build brand consistancy. Using Canva.

1:00:00 - Anyone can learn but not everyone is creative

01:04:45 - The Shredded by Science re-brand