Email Marketing with Paul Mort

Explicit content warning

04/21/20 • 83 min

PT Collective Podcast

04:03 - 'To do what I want even if I don't have to.'

09:25 - Tell Stories

13:00 - Started working as a gym instructor

20:34 - My group model changed everything

25:41 - Fitness is too serious now

30:30 - Red hot qualified leads ain't gonna happen

45:30 - In Marbella I was all over the place

54:39 - Email in 2020 is easier and you'll make more money

01:08:48 - Repurposing your emails and get the most attention

01:12:25 - Email and Video

04:03 - 'To do what I want even if I don't have to.'

09:25 - Tell Stories

13:00 - Started working as a gym instructor

20:34 - My group model changed everything

25:41 - Fitness is too serious now

30:30 - Red hot qualified leads ain't gonna happen

45:30 - In Marbella I was all over the place

54:39 - Email in 2020 is easier and you'll make more money

01:08:48 - Repurposing your emails and get the most attention

01:12:25 - Email and Video

Previous Episode

Turning £300 into £250,000 with Lou Brierley

Below are the topics we discussed.

06:10 Starting personal training and getting kicked out of college twice

11:00 First-ever personal training session, £10

15:15 Launched a fitness Bootcamp

17:06 His life servicing 3 people for £6. Things had to change

21:20 Buying Paul Mort's Bootcamp King programme

23:55 Turning £300 into £250,000

26:40 'I must have messaged 150 people' 29:00 12hrs of work for £600 vs 160hrs of work in the gym

33:40 Eavesdropping on 3 mums in a coffee shop to help create content

37:00 Most people over-complicate what they need to do

38:45 Coffee shop more of an investment than any Facebook ad

51:40 Investor offers £15000 and he said no

52:20 Learn more about business not coaching

59:27 The welcome is the most important thing

https://www.instagram.com/ptcollective/ Facebook https://www.facebook.com/personaltrainercollective

Follow Lou on social Instagram https://www.instagram.com/loubrierley/?hl=en

Next Episode

How to build your online coaching business - with Biceps and Banter

03:54 - How Dan started in the fitness industry

11:26 - How Mike started in the industry and how he, surprisingly, almost studied Dentistry at University

18:00 Building someone elses brand

32:01 Build a relationship with your audience

42:34 Acting like idiots so do you attracts idiots?

53:45 Video or written content? Who's getting to 50 clients first?

1:05:00 How to make the sale

01:15: The future of Biceps and Banter

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