Profits Through Podcasting

East Coast Studio

Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health-focused podcast into a lead-generating machine while growing your authority.

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Top 10 Profits Through Podcasting Episodes

Goodpods has curated a list of the 10 best Profits Through Podcasting episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Profits Through Podcasting for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Profits Through Podcasting episode by adding your comments to the episode page.

How to Book Your DREAM Podcast Guests with Devan Gonzalez

Profits Through Podcasting

04/20/25 • 28 min

What are the key strategies for securing influential podcast guests on your health-focused podcast?

Devan Gonzalez of Strive 11 Fitness skillfully integrates podcasting with his business to create powerful networking opportunities. His podcast, The Mindset Cafe, is his platform to promote collaboration over competition in the fitness industry.

By showcasing the importance of high-quality podcast production and authentic relationship-building, Devan shows us how a health-focused podcast can drive business expansion, establish credibility, and generate valuable leads. Join us to learn how his podcast was monumental in establishing his thriving gym franchise!

Today’s episode includes:

How Devan's podcast aids in networking and attracting high-profile guests.
Why initial guest securing for the podcast was challenging and how Devan overcame it.
Why a robust CRM system is crucial for managing franchise leads effectively.
How health-focused podcasts can enhance business growth and credibility.
Why high-quality podcast production is vital for establishing credibility in health and wellness.
How networking and genuine interactions help secure podcast guests and overcome social media challenges.
Why persistence and strategic engagement are key to securing high-profile podcast guests.
Why podcasts can be an effective long-term strategy for business networking and growth.

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

Strive 11 Fitness: https://www.strive11fitness.com/franchise

The Mindset Cafe on Apple: https://podcasts.apple.com/us/podcast/the-mindset-cafe/id1650827999

The Mindset Cafe on Spotify: https://open.spotify.com/show/7dQAAYf3LdWE0ZCbaicFX2

Devan on Instagram: https://www.instagram.com/devan.gonzalez

Devan on LinkedIn: https://www.linkedin.com/in/devangonzalez

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

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The Incredible Moment That Permanently Increased Podcast Downloads for Philip Pape

Profits Through Podcasting

03/09/25 • 35 min

This one simple strategy will get you more podcast listeners, almost overnight—no tricks required.

Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating evergreen content ideas that deliver lasting value.

He discusses overcoming podcast production challenges, maintaining a high-frequency release schedule, and utilizing systems for efficiency. Philip also reveals how he was able to exponentially multiply his podcast downloads—which has amounted to him currently getting around 20,000 per month!

Today’s episode includes:

How Philip crafts evergreen podcast content that ensures long-term growth and audience engagement.
How Philip balances a full-time engineering career with his online health and wellness business.
Why solo podcast episodes establish authority and engage listeners more effectively than guest episodes.
How Philip uses analytics to tailor podcast content to his audience’s preferences.
The shocking increase in podcast downloads Philip received and how it happened.
Why imposter syndrome and setting realistic monetization expectations are common challenges for podcasters.
Why aligning guest podcast appearances with similar audiences maximizes growth potential.
How Philip’s podcast serves as a powerful business tool for attracting clients.

Wits & Weights website: https://www.witsandweights.com

Philip on Instagram: https://www.instagram.com/witsandweights

Philip on Threads: https://www.threads.net/@witsandweights

Wits & Weights on Apple: https://podcasts.apple.com/us/podcast/fat-loss-nutrition-strength-training-for-lifters-wits/id1591502355

Wits & Weights on Spotify: https://open.spotify.com/show/5qdeOoUWYJSGYtpNuG4WTf?si=aabb55ffa7334b73

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

Growing a Business with $0 on Paid Ads Thanks to Podcasting with Julia Smith

Profits Through Podcasting

06/30/24 • 22 min

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia, Canada. She has skillfully combined her therapy background with her passion for podcasting, creating a platform to empower and connect Canadian therapists. Julia has grown her podcast, Fearless Practice, organically without relying on paid advertising.

Hear all about how Julia’s dedication for helping therapists and creating podcasts intertwine to provide her with extra income. She shares how to create a successful brand and community within the podcasting world, all while maintaining a fulfilling balance between business and personal satisfaction.

Today’s episode includes:

Julia’s initial motivations for starting the Fearless Practice podcast
Why focusing on trust-building is superior to paid advertising.
The benefits of personal storytelling on podcasts compared with prescriptive advice.
Strategies Julia uses for work/life balance.
How Julia generates additional revenue through sponsorships and affiliate marketing.
How Julia's podcast contributes to her SEO and organic client acquisition.
Why creating geographically specific content has been optimal for Julia's brand and audience.
How Instagram plays a role in networking and guest booking.
How the podcast has helped Julia build a community and connect with other therapists.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Julia’s private practice website: https://insightmentalhealth.ca/

Fearless Practice: https://www.fearlesspractice.ca/

Julia on Instagram: https://www.instagram.com/fearlesspractice.ca/

Fearless Practice on Apple Podcasts: https://podcasts.apple.com/ca/podcast/fearless-practice/id1598058243

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

How a Podcast Built a Global Community of Female Entrepreneurs with Renée Warren

Profits Through Podcasting

11/17/24 • 30 min

Renée Warren is a trailblazing female entrepreneur and host of the podcast Into the Wild, which has released over 300 episodes. Starting her podcasting journey during the pandemic, Renée has built a global platform dedicated to empowering female entrepreneurs. Her strategic guest selection and consistency have been pivotal in growing a supportive community, establishing her authority in the entrepreneurial podcast space, and achieving a top 10 ranking in Apple Podcasts for Entrepreneurship in Canada.

Renée reflects on her podcasting journey in this episode, sharing how her show evolved from a personal refuge to a thriving global community for female entrepreneurs. She discusses the importance of consistency, strategic guest selection, and teamwork in achieving podcast success and income. She highlights the power of networking and public relations in personal branding, while also explaining how making guest appearances on other podcasts has fueled her growth. We also hear about what she examines when she gets pitched by guests wanting to appear on Into the Wild.

Today’s episode includes:

Why Renée started her podcast as a personal refuge during the pandemic.
How strategic guest selection opens doors to bigger names and opportunities.
How consistency in podcasting has boosted Renée's business and personal brand.
Why collaboration and teamwork are crucial for podcast longevity.
Renée’s experience of achieving a top 10 ranking on Apple Podcasts.
Why maintaining a structured schedule aids in producing resonant content.
How you can use life experiences to make creative content for engaging podcast episodes.
Why perseverance and adaptability are key to Renée's podcasting journey.
Why PR and guest appearances align with your personal branding objectives.
How leveraging podcast guest appearances has expanded Renée's audience and reach.

Bad audio quality stifles your podcast’s growth and is the top reason listeners stop listening! Capture great guest audio using our free Podcast Guest Prep Sheet here: https://eastcoaststudio.com/guestprep

We Wild Women: https://www.wewildwomen.com/

Renée’s website: https://www.reneewarren.com/

Into the Wild on Apple: https://podcasts.apple.com/us/podcast/into-the-wild/id1508734916

Into the Wild on Spotify: https://open.spotify.com/show/10gjdqlPM5kTgrzsaS3Tn3?si=7b98456e98e14179

Renée on Instagram: https://www.instagram.com/renee_warren/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

The Responsibility of Being a Trusted Voice in the Health and Wellness Space with Zora Benhamou

Profits Through Podcasting

05/18/25 • 31 min

This host uses her podcast to empower menopausal women through biohacking...and makes money while helping others with her passion!

Zora Benhamou, the force behind the podcast Hack My Age, is here to share how she managed to go from health coach to podcast entrepreneur. She has seamlessly integrated her passion for health and wellness into a thriving business model, with her podcast playing a huge role.

She dishes up everything she’s learned about crafting a successful health and wellness podcast, including the challenges and triumphs she’s encountered while building a supportive community and monetizing her passion. We explore the evolution of her podcast from a supplementary project to a cornerstone of her business—driven by a genuine interest and a niche audience!

Today’s episode includes:

How integrating a podcast into a health venture can create new revenue streams.
Why niche topics like menopause biohacking attract dedicated and eager audiences.
How starting with minimal podcast equipment can still lead to success.
Why audience feedback and genuine interest are crucial for podcast growth.
How digital books and community building have enhanced her entrepreneurial journey.
Why social media engagement should be prioritized over follower numbers.
How sponsorships need to be carefully curated to maintain audience trust in podcasting.
How leveraging podcast episodes as marketing tools drives Zora’s business growth.

Hack My Age: https://hackmyage.com

Hack My Age on Apple: https://podcasts.apple.com/us/podcast/hack-my-age/id1531105768

Hack My Age on Spotify: https://open.spotify.com/show/0VsSkzCradnrbOcHS1EQ1k

Zora on Instagram: https://www.instagram.com/hackmyage/

Zora on LinkedIn: https://www.linkedin.com/in/zora-benhamou-37167017/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Podcast Your Way To Multiple 7-Figure Businesses with Dr. Justin Rabinowitz

Profits Through Podcasting

07/28/24 • 28 min

Dr. Justin Rabinowitz is a chiropractor turned business coach as the founder of Rehab Chiro. In his transformation from hands-on practitioner to a guiding force for chiropractic entrepreneurs, his podcast, Business School for the Rehab Chiropractor, has served as a key lead generation tool.

In this discussion, Justin explains why he is such a huge advocate of delegation, citing how the value provided by a strong team has allowed him to scale multiple ventures effectively. He also talks about how batching podcast recordings is essential for optimizing his schedule. Later, we share some anecdotes on the freedom and focus that can be achieved through trusting your team with various responsibilities.

Today’s episode includes:

Justin’s opinion that in 2024, anyone who’s anyone has a podcast.
Giving away tons of value for free via podcasting and why it’s a useful business strategy.
Why mentorship is critical for business and personal growth in chiropractic and podcasting.
How his podcast effectively generates leads.
Why understanding and utilizing analytics is essential for tracking business and podcast progress.
How a diverse marketing approach, including referrals and live events, can aid in client acquisition.
How Justin has seen his business and podcast grow in tandem.
Using analytics from previous podcast episodes to determine topics for new recordings.
Why batching podcast recordings can lead to more efficiency in your schedule.
How Justin leverages podcasting and Instagram to reach a wider audience.
How to maintain balance and focus by trusting your team with necessary tasks.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Rehab Chiro Coach: https://rehabchirocoach.com/

Dr. Justin Rabinowitz on Instagram: https://www.instagram.com/justinrabinowitz/

Business School for the Rehab Chiropractor on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-school-for-the-rehab-chiropractor/id1610577423

Business School for the Rehab Chiropractor on Spotify: https://open.spotify.com/show/4VEp6SkKaZVZ6ggR1Zc5iJ

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

We Tested 5 Paid Podcast Ad Platforms to Grow Our Show… Here’s What Happened

Profits Through Podcasting

02/16/25 • 33 min

You can have more podcast listeners overnight – if you’re willing to pay for it.

I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners.

I recently tested promoting this podcast on five major platforms: Overcast, Podcast Addict, Pocket Casts, Spotify, and Buzzsprout.

Now, I’m sharing the full results, looking at each platform's performance metrics and cost-efficiency. This will help you determine if paid podcast advertising to grow an audience is right for you – and how to approach it.

Today’s episode includes:

Does it make sense to pay to grow your podcast audience?
Insights into ad performance metrics and cost-efficiency across five podcast promotion platforms.
Challenges in targeting niche markets like health and wellness entrepreneurship.
Why flexible ad categories can enhance conversion rates.
Which platforms delivered clear results, and which delivered no results whatsoever.
The pros and cons of each platform, focusing on category flexibility and audience reach.
Where I recommend to put your ad dollars when starting out.
Importance of aligning your advertising strategy with broader business goals.
Why high-quality content is crucial before investing in paid advertising.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Make Podcasting SIMPLE Using Systems and Processes with Joe Casabona

Profits Through Podcasting

05/05/24 • 30 min

To succeed in podcasting, you must publish consistently. To do that, you must ensure the process is as simple and frictionless as possible. And how do you accomplish that? Well, today we’re finding out from Joe Casabona, an expert when it comes to podcast systems and automations. How else could he juggle THREE thriving podcasts while balancing a fulfilling family life? We’ll discuss the secrets to streamlining your podcasting process, enabling busy solopreneurs to save precious hours each week. Joe opens up about his flagship podcast, Streamlined Solopreneur, sharing his methods on how he makes his podcasts both relevant and profitable.

Today’s episode includes:

Why focusing on big-picture questions and actionable advice is key to podcast success.
How to identify and eliminate time-wasting tasks to streamline your business and podcast.
Why understanding the value of your time is crucial for podcasting efficiency.
A personal crisis Joe had that led to a transformation in his approach to content creation.
Why storytelling and intentionality in podcast content leads to audience engagement.
The huge problem with “off the cuff conversation” podcasts.
How Joe decided to rebrand his podcast to align with his evolved mission and audience.
Why you may not even be aware of how easy things COULD be when it comes to your podcast.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Podcast Workflows: https://podcastworkflows.com/joel

Streamlined Solopreneur: https://streamlined.fm/ (Formerly titled How I Built It)

Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Joe on Instagram: https://instagram.com/jcasabona

Joe on X: https://twitter.com/jcasabona

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Adding Sponsors to Your Health-Focused Podcast with Bev Hampson

Profits Through Podcasting

10/06/24 • 35 min

How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to supporting voices in the alternative health and wellness industries

Bev uncovers the secrets to monetizing your health podcast, such as how to align sponsorships with your niche, understanding crucial metrics like monthly downloads, and exploring different types of ads. She shares her expert strategies for maintaining authenticity and building lasting brand partnerships to grow your audience and revenue. We’ll also learn some practices that she ensures all of her clients adhere to, such as consistency and appearing on other podcasts.

Today’s episode includes:

Why maintaining your podcast's unique voice is crucial when incorporating sponsorships.
How to align sponsorships with your niche, particularly for health and wellness podcasts.
Why smaller “micro” podcasts are appealing to health brands.
Why consistency in publishing episodes is vital for audience growth and engagement.
How to build strong, lasting relationships with brands through collaborative promotions.
Why guest appearances and strategic follow-ups enhance podcast growth.
The importance of understanding a brand's ecosystem for effective podcast monetization.
How Category 3 manages ad inventory to ensure consistent podcast growth.
Importance of humility and incremental improvement for podcast growth.
Strategies for turning a podcast's passion into profit while maintaining authenticity.
Why you must have audience trust and engagement when securing long-term sponsorships.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Category 3: https://www.category3.ca/

Category 3 on Instagram: https://www.instagram.com/category3media/

Gym Owner to Laptop Lifestyle! Online Coaching Growth via Podcasting with Sherry Shaban

Profits Through Podcasting

02/23/25 • 24 min

How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic?

Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing.

Sherry offers insights into building a thriving business by prioritizing audience engagement and leveraging teamwork. She emphasizes the importance of providing value on social media and in your podcast, plus forming genuine connections to enhance your online presence.

Today’s episode includes:

Why Sherry emphasizes prioritizing revenue-generating tasks and delegating non-essential duties.
Why providing value on social media enhances your online presence over self-promotion.
Why a smaller, engaged audience can be more impactful than a large follower count.
How Sherry built her Instagram following to 36,000+ through valuable content.
Why accountability and audience engagement are crucial for successful brand building.
How email lists serve as a primary revenue source for Sherry's business.
Why proactive networking and appearing on other podcasts boosts her online community growth.
How shifting from self-promotion to providing value increased Sherry's social media presence.

Sherry’s website: http://www.sherryshaban.com

Sherry on Instagram: https://www.instagram.com/makepeacewithfoodofficial

Sherry on TikTok: https://www.tiktok.com/@sherryshaban

Sherry on LinkedIn: https://www.linkedin.com/in/sherryshaban

Make Peace With Food on Apple: https://podcasts.apple.com/us/podcast/fall-in-love-with-fitness/id1543673323

Make Peace With Food on Spotify: https://open.spotify.com/show/28c9Hyty6dmyKHAkP0QfTr

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

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