Growing a Business with $0 on Paid Ads Thanks to Podcasting with Julia Smith

06/30/24 • 22 min

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia, Canada. She has skillfully combined her therapy background with her passion for podcasting, creating a platform to empower and connect Canadian therapists. Julia has grown her podcast, Fearless Practice, organically without relying on paid advertising.

Hear all about how Julia’s dedication for helping therapists and creating podcasts intertwine to provide her with extra income. She shares how to create a successful brand and community within the podcasting world, all while maintaining a fulfilling balance between business and personal satisfaction.

Today’s episode includes:

Julia’s initial motivations for starting the Fearless Practice podcast
Why focusing on trust-building is superior to paid advertising.
The benefits of personal storytelling on podcasts compared with prescriptive advice.
Strategies Julia uses for work/life balance.
How Julia generates additional revenue through sponsorships and affiliate marketing.
How Julia's podcast contributes to her SEO and organic client acquisition.
Why creating geographically specific content has been optimal for Julia's brand and audience.
How Instagram plays a role in networking and guest booking.
How the podcast has helped Julia build a community and connect with other therapists.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Julia’s private practice website: https://insightmentalhealth.ca/

Fearless Practice: https://www.fearlesspractice.ca/

Julia on Instagram: https://www.instagram.com/fearlesspractice.ca/

Fearless Practice on Apple Podcasts: https://podcasts.apple.com/ca/podcast/fearless-practice/id1598058243

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Today’s episode includes:

Julia’s initial motivations for starting the Fearless Practice podcast
Why focusing on trust-building is superior to paid advertising.
The benefits of personal storytelling on podcasts compared with prescriptive advice.
Strategies Julia uses for work/life balance.
How Julia generates additional revenue through sponsorships and affiliate marketing.
How Julia's podcast contributes to her SEO and organic client acquisition.
Why creating geographically specific content has been optimal for Julia's brand and audience.
How Instagram plays a role in networking and guest booking.
How the podcast has helped Julia build a community and connect with other therapists.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Julia’s private practice website: https://insightmentalhealth.ca/

Fearless Practice: https://www.fearlesspractice.ca/

Julia on Instagram: https://www.instagram.com/fearlesspractice.ca/

Fearless Practice on Apple Podcasts: https://podcasts.apple.com/ca/podcast/fearless-practice/id1598058243

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Previous Episode

Value Your Time: How to Prioritize, Delegate, and Make Every Minute Count

In a world where time is our most precious commodity, every tick of the clock matters when it comes to our podcasting and business ventures. I’m sharing insights in this episode on avoiding time-wasting tasks, from the allure of social media to the deceptive productivity of multitasking. With an eye on strategic delegation and focusing on high-value tasks, I’ll explain how undervaluing our time hinders not just our professional success, but our personal fulfillment as well. Especially as a podcaster, understanding when to hand over the reins can be a game-changer.

Today’s episode includes:

How to maximize every moment for business success with time management strategies.
Why prioritizing high-value tasks over multitasking leads to growth and personal fulfillment.
How strategic delegation can help entrepreneurs focus on revenue-generating activities.
Why understanding opportunity cost is crucial in valuing time as an entrepreneur.
How outsourcing technical and administrative podcast tasks can enhance productivity.
Why aiming for perfection in podcasting can be counterproductive and lead to burnout.
How reassessing time spent can eliminate inefficiencies and align actions with business goals.
Confronting the reality of stress and poor decision-making due to mismanaged time.
How to leverage podcast content for maximum return on investment.
Why assessing the cost of outsourcing versus doing tasks yourself is necessary for efficiency.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Next Episode

Do You Need a Podcast Network to Succeed at Podcasting?

Are you debating whether to join a podcasting network or to fly solo as an independent podcaster? I’ll go through the potential benefits and pitfalls that can come with network affiliations, such as increased visibility and restrictive creative controls. I'm also emphasizing how remaining independent may be the better option for entrepreneurs by potentially leading to greater financial and creative rewards. You’ll learn what you need to navigate the podcasting world on your terms, whether you're contemplating joining a network or choosing the path of independence.

Today’s episode includes:

How podcast networks can increase visibility and legitimacy for your show.
Why joining a network may offer ease of production and shared marketing resources.
How networks could potentially lead to financial gains through ad revenue sharing.
Why some podcasters experience creative restrictions and disappointing earnings with networks.
Why promoting your own services may be more lucrative than seeking sponsorships.
Understanding the terms of a network agreement and why it’s crucial for content ownership.
Why migrating away from a network can be challenging and may result in losing everything you’ve built.
How successful independent podcasters thrive without network support.
Why control over content and financial benefits favor independent podcasting.
How independence in podcasting doesn't mean a lack of support or resources.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/