003 What does "scaling" mean, really?

Is growing a team or starting an agency the only way to scale your creative business? In this episode, let's debunk common myths about "scaling" your freelance business.

I'm also sharing my personal journey of inadvertently building (and then stepping back from) an agency-style photography business.

Join me as I reveal:

• The unexpected challenges I faced when trying to scale
• Why the "obvious" path to growth isn't always the right one
• Alternative strategies for increasing your income without sacrificing creativity
• The power of personal branding for one-to-one service providers

Whether you're a photographer, designer, writer, or any other creative freelance entrepreneur, this episode will help you rethink your growth strategy and find a path that aligns with your goals and passions. Tune in to discover how you can build a thriving creative business without losing the joy that made you start in the first place!
0:00 Myths about growing your small business or freelance business
2:59 My experience inadvertently building an agency
11:34 What I'm doing to "scale" instead of building an agency
12:33 How to grow as a 1-1 service provider
14:03 Other ways to raise prices by delivering more value

Thanks for listening!
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