003 What does "scaling" mean, really?

09/10/24 • 16 min

Is growing a team or starting an agency the only way to scale your creative business? In this episode, let's debunk common myths about "scaling" your freelance business.

I'm also sharing my personal journey of inadvertently building (and then stepping back from) an agency-style photography business.

Join me as I reveal:

The unexpected challenges I faced when trying to scale
Why the "obvious" path to growth isn't always the right one
Alternative strategies for increasing your income without sacrificing creativity
The power of personal branding for one-to-one service providers

Whether you're a photographer, designer, writer, or any other creative freelance entrepreneur, this episode will help you rethink your growth strategy and find a path that aligns with your goals and passions. Tune in to discover how you can build a thriving creative business without losing the joy that made you start in the first place!
0:00 Myths about growing your small business or freelance business
2:59 My experience inadvertently building an agency
11:34 What I'm doing to "scale" instead of building an agency
12:33 How to grow as a 1-1 service provider
14:03 Other ways to raise prices by delivering more value

Thanks for listening!
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Website: https://profitablecreatives.com/
Photo & video services: https://emilykimphotography.com/

Is growing a team or starting an agency the only way to scale your creative business? In this episode, let's debunk common myths about "scaling" your freelance business.

I'm also sharing my personal journey of inadvertently building (and then stepping back from) an agency-style photography business.

Join me as I reveal:

The unexpected challenges I faced when trying to scale
Why the "obvious" path to growth isn't always the right one
Alternative strategies for increasing your income without sacrificing creativity
The power of personal branding for one-to-one service providers

Previous Episode

002 From $5k to $123k: my journey to 6 figures in profit

I'm pulling back the curtain on my journey from starting my brand photography business as a side hustle to becoming a full-time six-figure photographer. I'm giving you a transparent look at alll my numbers: my income, expenses, and profit over the years.

Episode Highlights:

My business progression from 2018 to 2022
A detailed breakdown of my revenue streams and expenses
Why knowing your numbers and tracking profit and loss is crucial
My insights on studio ownership and rental income
Tips for making strategic business investments and growing your creative business

Photography Pricing Calculator: https://www.emilykim.co/photo-pricing-calculator

00:00 What to expect
01:52 2018: $6k profit
05:32 2019: $12k profit
07:40 2020: $24k profit
10:29 2021: the year I quit my full-time job
15:29 2022: best year yet
17:05 full profit & loss breakdown for a 6-figure brand photography business
20:19 cost breakdown
26:25 what to do when you have a loss
27:40 2023 numbers
28:20 takeaways

Next Episode

004 Beyond social media: The REAL way to grow your creative business

Is attending networking events and conferences the key to growing your creative business? In this episode, I'm chatting about why I prioritize in-person connections and share my recent experience as a keynote speaker.

Join me as I explore:

How I choose the right networking events for my business
Strategies I use for making meaningful connections at conferences
Balancing networking with my energy levels as an introvert
Alternative ways to network if large events seem inaccessible
The unexpected benefits I've found from attending events with no expectations

Whether you're a photographer, designer, writer, or any other creative entrepreneur, this episode will help you rethink your approach to networking and building relationships in your industry. Tune in to discover how you can leverage in-person connections to grow your business and find inspiration!

Timestamps:

00:00 My transition from event photographer to keynote speaker
04:09 Tips for choosing and approaching networking events, and the benefits of regular, local meetups vs. large conferences
08:04 how to get the most out of in-person networking and events
14:44 what to prioritize at networking events
15:47 know of events in your area? share them!