Monetize Your Podcast with a Small Audience with Melissa Guller
01/14/21 • 46 min
Melissa Guller is the founder of Wit & Wire, where she helps creators launch and produce podcasts with real growth potential. She’s an experienced podcast host and producer, as well as a top-rated instructor at General Assembly NYC and on Skillshare.
By day, Melissa is the Head of Marketing Engagement at Teachable, a platform for entrepreneurs to build and sell their own online courses. She’s the host and producer of their podcast, Everything is Teachable, which peaked as the #2 Career Podcast in the USA, hit 50,000+ downloads in the first season, and was featured in Apple Podcasts under best new podcasts.
Melissa shares her experiences with a podcast that has a "big" audience versus a podcast that has a "small" audience. She debunks the myth that you need thousands of downloads per episode to start earning money as a podcaster. We also chat about using a podcast as a marketing platform to promote online courses or other products and services, without getting all "used car salesman".
See the full show notes here.
CONNECT WITH MELISSA
Disclaimer - The above links are affiliate links. If you make a purchase, I may earn a small commission at no extra cost to you.
If you make a purchase through my affiliate link, I will give you a 3-month free trial of The Podcast Vault.
If those links aren't active when you're listening to this episode, check out Melissa's website here.
CONNECT WITH LAURA
- Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco
- Clubhouse: @laurabauder
- Free Facebook group
- The Podcast Vault - A curated collection of resources for podcasters at all experience levels
LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers!
Melissa Guller is the founder of Wit & Wire, where she helps creators launch and produce podcasts with real growth potential. She’s an experienced podcast host and producer, as well as a top-rated instructor at General Assembly NYC and on Skillshare.
By day, Melissa is the Head of Marketing Engagement at Teachable, a platform for entrepreneurs to build and sell their own online courses. She’s the host and producer of their podcast, Everything is Teachable, which peaked as the #2 Career Podcast in the USA, hit 50,000+ downloads in the first season, and was featured in Apple Podcasts under best new podcasts.
Melissa shares her experiences with a podcast that has a "big" audience versus a podcast that has a "small" audience. She debunks the myth that you need thousands of downloads per episode to start earning money as a podcaster. We also chat about using a podcast as a marketing platform to promote online courses or other products and services, without getting all "used car salesman".
See the full show notes here.
CONNECT WITH MELISSA
Disclaimer - The above links are affiliate links. If you make a purchase, I may earn a small commission at no extra cost to you.
If you make a purchase through my affiliate link, I will give you a 3-month free trial of The Podcast Vault.
If those links aren't active when you're listening to this episode, check out Melissa's website here.
CONNECT WITH LAURA
- Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco
- Clubhouse: @laurabauder
- Free Facebook group
- The Podcast Vault - A curated collection of resources for podcasters at all experience levels
LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers!
Previous Episode
Profit From Podcasting Trailer
Introducing Profit From Podcasting!
I want to help you incorporate podcasting into your business as an effective lead generation strategy.
I’ve talked to so many women who either have podcasts and want to outsource production tasks, or don’t have podcasts and want to start them. But over and over again, I hear the same concern --- podcasting doesn’t make any money! If you’ve had this thought yourself, then this show is for you.
It’s my mission to help female entrepreneurs speak up, get strategic, and share their messages with the world.
If you're looking forward to launching or optimizing your lead generating podcast, I would so appreciate it if you would share a screen shot of this trailer on Instagram and tag me @laurabauderco.
Next Episode
Skyrocket Your Sales as a Podcast Guest with Michelle Terpstra
Michelle Terpstra is a master sales coach who helps coaches, consultants, and service-based entrepreneurs create and sell signature offers to soulmate clients. In this episode we chat all about borrowing others' audiences and how to attract your ideal clients as a podcast guest. Michelle shares actionable tips about driving traffic back to you, focusing on topics that make sense for your offer, and how to talk during your interview to pique interest in you and your business.
See the full show notes here.
CONNECT WITH MICHELLE
- Free Resource - Guest Interviewing for Profit
- Workshop - Skyrocket Your Sales
- Facebook Group
- Website
CONNECT WITH LAURA
- Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco
- Clubhouse: @laurabauder
- Free Facebook group
- The Podcast Vault - A curated collection of resources for podcasters at all experience levels
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