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Profit From Podcasting

Profit From Podcasting

Laura Bauder

Podcasting doesn't make any money! If you've ever had this thought yourself, then this show is for you. We're going to chat all about how podcasting can boost your visibility, establish your authority, and attract your dream clients so you can ultimately make more money. Let's take a deep dive into the customer journey, where your podcast fits in, and why sales funnels are not as scary as they sound. The show will also feature interviews with incredible business owners who have really done what you want to do - profit from podcasting!
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Top 10 Profit From Podcasting Episodes

Goodpods has curated a list of the 10 best Profit From Podcasting episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Profit From Podcasting for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Profit From Podcasting episode by adding your comments to the episode page.

Gianna is a Business Mentor, Mindset Coach, Health & Wellness Expert, CPT, Yogi, & Multi-Passionate Entrepreneur! After 12+ years of coaching, mentoring, and working alongside successful entrepreneurs, Gianna has mastered the art of helping passionate coaches go from struggling to successful quickly. When you work with Gianna, you get results, changes happen, and your business (and life) will shift in the most powerful way. But what Gianna takes pride in most is her PASSION for what she does. She walks the walk and shows up authentically in everything she does. She's living what she's been called to do and it shines through every post she writes, program she creates, and coaching session she facilitates.
Gianna shares how she uses her podcast to warm up leads, get people onto her email list, and showcase her coaching skills and other expertise. She attracts ideal clients through her podcast with ease.
See the full show notes here.
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On this week's episode, Laura puts a bow on the content strategy mini-series (episodes 12-16). Be sure to go back and listen to any episodes you missed, as the guests all did an amazing job sharing their expertise.
A profitable podcast is built on the foundation of consistently creating content that is searchable, accessible, and community-building. Any monetization strategy you try will not work if you don’t have an audience that knows you, likes you, and trusts you.
See the full show notes here.

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Profit From Podcasting - Monetize Your Podcast with a Small Audience with Melissa Guller
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01/14/21 • 46 min

Melissa Guller is the founder of Wit & Wire, where she helps creators launch and produce podcasts with real growth potential. She’s an experienced podcast host and producer, as well as a top-rated instructor at General Assembly NYC and on Skillshare.
By day, Melissa is the Head of Marketing Engagement at Teachable, a platform for entrepreneurs to build and sell their own online courses. She’s the host and producer of their podcast, Everything is Teachable, which peaked as the #2 Career Podcast in the USA, hit 50,000+ downloads in the first season, and was featured in Apple Podcasts under best new podcasts.
Melissa shares her experiences with a podcast that has a "big" audience versus a podcast that has a "small" audience. She debunks the myth that you need thousands of downloads per episode to start earning money as a podcaster. We also chat about using a podcast as a marketing platform to promote online courses or other products and services, without getting all "used car salesman".
See the full show notes here.
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Disclaimer - The above links are affiliate links. If you make a purchase, I may earn a small commission at no extra cost to you.
If you make a purchase through my affiliate link, I will give you a 3-month free trial of The Podcast Vault.
If those links aren't active when you're listening to this episode, check out Melissa's website here.

CONNECT WITH LAURA

  • Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco
  • Clubhouse: @laurabauder
  • Free Facebook group
  • The Podcast Vault - A curated collection of resources for podcasters at all experience levels

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Profit From Podcasting - Use Your Podcast to Warm Up Your Leads with Jenny Melrose
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01/14/21 • 44 min

Jenny Melrose is a business coach, a content strategist, and a podcaster. She has helped hundreds of female entrepreneurs to build their businesses and create the lives they wanted for themselves and their families.
We have a great conversation about building a business and increasing your revenue through podcasting. Jenny shares valuable tips on how to ensure your content is meeting the needs and solving the problems of your audience.
Jenny leverages her podcast to convert cold leads to warm leads. These leads then buy into her programs because they have already learned from her and they know her teaching style works for them and for the needs of their businesses.
See the full show notes here.
CONNECT WITH JENNY

CONNECT WITH LAURA

  • Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco
  • Clubhouse: @laurabauder
  • Free Facebook group
  • The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers!

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Hilary Sutton is CEO of HSL Digital, a content marketing consultancy that she runs from a loft above her bedroom. She is a keynote speaker and writer who has contributed to HuffPost, the Washington Post, USA Today, Yahoo! Singapore, and HuffPost United Kingdom. The author of several eBooks and courses, Hilary also hosts the popular Hustle & Grace Podcast where she serves as chief explorer in cultivating a flourishing career and life.

Hilary began her career as a theatre actress, then transitioned to academics serving as professor of communications at Southern New Hampshire University. She has also held digital marketing roles at SpotCo, Pursuant, and McKinley Marketing Partners.
In this episode, Hilary provides recommendations for showing up and serving your audience AND your business as a podcaster. She encourages podcasters to think about what is sustainable for them and how they can build a personal brand through their shows. Everything we say and do contributes to this brand, and we want to make sure we are managing it well and optimizing the opportunities podcasting provides.
See the full show notes here.

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Profit From Podcasting - Nurture Your Podcast Community with Hayley Luckadoo
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04/22/21 • 44 min

Hayley Luckadoo is a marketing coach and motivational speaker who empowers entrepreneurs to let go of the things holding them back and take the steps toward bigger dreams and a better life. She is an audacious dreamer who started with a hobby wedding planning business born out of her college apartment and turned it into a serial entrepreneur success story fueled by determination and Dr. Pepper. Through her company, Luckadoo Media, and her passion project, the Females on Fire podcast, Hayley spends most days in her pink office, creating content and resources to educate and motivate entrepreneurs to change their lives by stepping into action in their full potential.
Hayley shares her podcasting journey and how she nurtures her community of Females on Fire. We also discuss monetization strategies, as Hayley has experience with affiliate marketing, paid sponsorship, and pointing listeners toward her own products and services. Hayley is a community builder extraordinaire - you won't want to miss her tips!
See the full show notes here.
CONNECT WITH HAYLEY

Since we recorded this episode, Hayley's Females on Fire club was approved on Clubhouse.

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Profit From Podcasting - Simplify Your Podcast Content Planning with Amanda Warfield
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04/15/21 • 43 min

Amanda Warfield is a simplicity-focused time management and business strategist, and host of Chasing Simple - a podcast to help creative entrepreneurs uncomplicate their life and biz. She traded in her classroom lesson plans for speaking and educating creatives on sustainably enjoying work/life balance, and her clients and students have gained back time, energy, and mental clarity. If her nose isn't in a book, you can find Amanda annoying her husband by slipping Disney into every conversation, or forcing her cats to snuggle.
On this episode, we discuss how to simplify the content planning process so we have more time and creative space to be able to use our podcasts for profit. Trying to do all the things and be all the places is keeping you stuck and overwhelmed, and Amanda shares her tips for breaking free of the content creation hamster wheel.
See the full show notes here.
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Brand strategist Britney Gardner translates what it feels like to work with you into messaging you will use to build a business full of the best clients for you. Creator of The Badass Brand and host of The Know, Like & Trust Show podcast, Britney empowers entrepreneurs who are ready to level up and truly make an impact.
On this episode, she shares her tips on developing a brand strategy and consistently showing up on various platforms. We discuss how your strategy can shift in order to nurture your audience between launches, how to use intentional calls to action, and the advantages of showing up regularly for her business.
See the full show notes here.
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I'm excited to bring you this bonus episode of Profit From Podcasting! This episode is a collaboration between myself and Melissa Guller, the host of Wit & Wire and the featured guest on episode 3 of Profit From Podcasting.
Melissa and I have been chatting about the impact of Clubhouse on podcasting, and when Clubhouse changed its terms of use to allow recording we had to check it out and share what we learned with our podcast listeners!
This episode contains excerpts from that "test room", where we talk about what you can and can’t do, and what we’re hoping to see from Clubhouse to make this a legitimate option for podcast hosts.
See the full show notes here.
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Jenessa is a business coach and brand strategist, and host of the Elevated Entrepreneur Podcast. She helps coaches, course creators, healers, creative entrepreneurs and online experts who are ready to tap into their true badassery and create and grow powerful brands that attract their soulmate clients and make sales fun & easy. She specializes in supporting women entrepreneurs who are ready to end their battle with self-sabotage, regain their kickass confidence and create the business and life of their dreams.
On this episode, Jenessa and I chat about the (slight) difference between excitement and fear when it comes to showing up authentically on your podcast. Attracting people to, and repelling people from, your business are both important factors that allow you to work with your dream clients - and your podcast can make that happen.
See the full show notes here.
CONNECT WITH JENESSA
Some of these links are different than what was mentioned in the episode - the downfall of batch recording ;)

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FAQ

What is the most popular episode on Profit From Podcasting?

The episode title 'The Foundation of a Profitable Podcast: Searchable, Accessible, and Community-Building Content' is the most popular.

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