Once Upon a Brand Story with Jason Moriber Part One
02/12/20 • 20 min
In This Episode...
Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!
Time Stamps
● [01:23] Q1: What do you prefer, coffee or tea?
● [02:21] Q2: What are some of your favorite books?
● [05:06] Q3: What is the difference between agencies telling a story and companies telling a story?
● [07:04] Q4: Have we overused the phrase, “tell your story?”
● [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?
● [15:35] Q6: What content is best suited for brands to tell their story?
● [17:51] Q7: What are some of your favorite tools to monitor a story you created?
People and Companies, We Mentioned in the Show
● Jason Moriber was our guest today.
Episode Length: 20:38
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
In This Episode...
Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!
Time Stamps
● [01:23] Q1: What do you prefer, coffee or tea?
● [02:21] Q2: What are some of your favorite books?
● [05:06] Q3: What is the difference between agencies telling a story and companies telling a story?
● [07:04] Q4: Have we overused the phrase, “tell your story?”
● [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?
● [15:35] Q6: What content is best suited for brands to tell their story?
● [17:51] Q7: What are some of your favorite tools to monitor a story you created?
People and Companies, We Mentioned in the Show
● Jason Moriber was our guest today.
Episode Length: 20:38
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Tracking Success with TechNew's Leon Harbar
Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy!
Time Stamps
● [00:40] Q1: Are you a coffee or tea drinker?
● [00:57] Q2: Are you an Android or iPhone user?
● [01:51] Q3: What tools do you think PR Pros need to do their jobs?
● [03:24] Q4: How is TechNews different from Meltwater or Cision?
● [05:06] Q5: TechNews has niched themselves into a category?
● [05:31] Q6: What types of skills PR Pros need on how PR and marketing are being more digital focus?
● [08:38] Q7: Do you think TechNews is more beneficial for the one-man PR Pro?
● [09:45] Q8: It will help PR people have automated lists?
● [10:07] Q9: Does TechNews do anything in the influencer marketing space?
● [11:37] Q10: Is that similar to the Klout score in the early 2000s?
● [12:07] Q11: What do you think AI is going to do for TechNews?
● [13:04] Q12: Do you think AI will help data become more personalized?
● [14:16] Q13: Do you think the future of PR Pro will become more data scientists?
● [15:01] Q14: Do you think digital and physical tracking will morph and understand people better?
● [16:00] Data misuse has been in the public’s mind for months.
● [16:34] Q15: Do you think PR will ever be fully digital?
● [18:04] Q16: Do you think podcasting will be another tool to get the message out?
● [18:59] Q17: What excites you about the tech industry?
● [20:41] Q18: How are some ways PR Pros can get the right data?
● [23:01] Q19: Where do you think PR Pros waste their time when it comes to tracking?
● [24:30] Q20: Similar to reach on social, but, what did those people that you “reached” do?
● [26:22] Q21: How much data is too much data?
● [29:00] Q22: Do you have any advice for people that want to get into PR and the tech industry?
● [30:47] Q23: Final Thoughts
People and Companies, We Mentioned in the Show
● Learn more about TechNews
● Leon Harbar was our guest today.
Episode Length: 32:59
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Once Upon a Brand Story with Jason Moriber Part Two
In This Episode...
Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!
Time Stamps
● [03:36] Q1: How do you know how long to pause a story? What’s the time frame?
● [05:20] Q2: Why there is no more stories about avocado toast.
● [06:04] Q3: Do you think AI will help create stories for brands?
● [08:33] Q4: What exercises can be done to become better storytellers?
● [10:55] Q5: What brands are doing really well in the storytelling department?
● [14:47] Q6: Do you think VR and AR will help stories become more immersive?
People and Companies, We Mentioned in the Show
● Jason Moriber was our guest today.
Episode Length: 20:00
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/pr-360-53777/once-upon-a-brand-story-with-jason-moriber-part-one-9894868"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to once upon a brand story with jason moriber part one on goodpods" style="width: 225px" /> </a>
Copy