PPC Live The Podcast - The F*ck ups that led to Triumphs

Q1 How has your journey in the industry been?

Q2 What are your biggest frustrations with the industry right now?

Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?

Q4 What are your thoughts on PMax?

Exit velocity:

What’s one thing you want to leave people with

Best advice have you've been given

Imposter Syndrome moment

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it?

Q2 What is something that you think is really positive about the PPC industry and/or the work that we do?

Q3 What is something that you think is negative or worrisome about the PPC industry and/or the work that we do?

Q4 What kind of change would you like to see happen in the PPC industry in 2023?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon?

Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support?

Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS.

I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars.

I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround?

Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573?

If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening?

Q5 from @Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner?

Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax?

Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget.

Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget?

Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup