EP156 - GML - Q&A with Ginny Marvin

06/02/21 • 23 min

PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If you don’t use automation, is Google Ads still using machine learning to try to show your ads to the best potential customers? What advantages do you get from using the automated options? Q2 Google keeps talking about "partnering" with advertisers and then talks about pushing automation on us. How is that partnering? Q3 For advertisers with smaller budgets and/or smaller volumes of conversion activity, automation still struggles. What is Google doing to address this and what suggestions are there for making automation Q4 How exactly do we go all in on first party data? Is it just uploading customer match lists? Will you make importing offline conversions and linking CRMs to G Ads much, much, Q5 There weren't any updates about keywords, match types, ETAs going away as some of us have heard from reps. Should we take that as no major changes are happening in those areas this year? Q6 Search query data loss is incredibly frustrating particularly coupled with the push to broad match. Is it ever coming back? Will we at least be able to see converting terms again at some point? Q7 Many people have heard from their reps that GCLID will not be as we have known starting in the fall. Is this true? Q8 Why are the case studies always about big brands and e-commerce brands? Does Google care about SMBs and B2B? Why is B2B especially always ignored? Q9 Can we get more insight into how Performance Max campaigns will work? Will they operate in the same way smart campaigns work or will we have more control/insights. Are they specific for lead gen, ecom or both? Can we optimise them or is it fully automated?

Previous Episode

EP155 - Google Marketing Livestream 2021 Predictions

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think/predict Google will announce relative to Google Ads this year? Q2 What will be the buzzword or buzzwords for this year’s announcements? Past examples include “moments” and “privacy”. Q3 What industries do you think will be used as the example industries or case studies? For those not in the know, they always highlight their new features with stories from some company who used it and loved it! Q4 Will any B2B focused announcements be made this year? Q5 How much will automation be talked about? And if so, what do you think will be said or shared on this front? Q6 What would you love to see announced (even if it has zero chance of actually being announced)? Q7 What are you dreading hearing that you think is at least somewhat likely to be announced?

Next Episode

EP157 - Ethics in PPC

Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it? Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers? Q3 What, if any, ethical obligations do you feel you have when it comes to advertising on clients’ behalf? Q4 Have you ever faced an ethical dilemma in your PPC career? How did you handle it? Q5 What do you think are the biggest ethical gray areas in PPC currently? Q6 If a client wants to do something that is in an ethical gray area, how do you handle it? Q7 What is currently in your “just because we can, doesn’t mean we should” bucket for PPC?