EP7 - YouTube Advertising

05/10/18 • 27 min

PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? Q3.1: Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been? Q3.2: If not, what other resources do you use if obtaining creative assets is a roadblock? Q4: You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience? Q5: So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across

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EP6 - Conferences

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is the biggest deterrent for (not) going to a PPC conference? What makes you avoid a conference? Or perhaps, why haven’t you gone to one yet? Q4: We have a lot of speakers in #PPCChat. As a PPC Conference Speaker, what is a piece of advice you have for someone who wants to speak at a conference someday? Q5: What is the top thing you think many/most/all PPC speakers need to level-up their presentations? Is their a common weakness we can all grow in? Q6: Do you prefer keynote or breakout sessions? Why?

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EP8 - PPC Potpourri

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible Q2: Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119 Q3: Shifting gears, AdWords announced the old interface will be gone by the end of the year, but won't mess with the holiday season. When do you see it happening? Q4: What are you doing to get ready for it? Q5: What positives have you found in the new UI? (hold the rants on problems for Q6) Q6: What bugs you about the new UI or makes your life harder? Q7: Let's talk a little automation in the context of transparency: Do you think platforms will open the automation black boxes? Give a litt