[EP19] #PPCChat 210818 - Bidding Strategies

08/22/18 • 53 min

PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 How many of you are using some form of these automations and if so, are you using them in 100% of your campaigns or are there still instance of manual bidding in your accounts? Q2 Are you having success with your automated bidding strategies or have you turned them off in any accounts due to under-performance Q3 Starting with CPA Targeting. Is it performing well for you, under-performing, are you hitting your CPA goals (coming in high or low) and has it beat your historic performance? Q4 How about Maximize Conversions? Are the CPA’s to high or are they still close to your target CPA (if you have one). And how do you handle when there is a budget-cap vs no cap? Q5 Let’s move over to ROAS (return on adspend). If you are using this, how is the performance. Are you seeing that the return is close to your target and how much has it increased (or decreased) revenue. Any pros or cons? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

Previous Episode

EP19 - Handling situations when you’ve “hit a wall”

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon). Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you? Q2: Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why? Q3: Let’s focus on platforms and campaigns now. Share an example of a situation where you recently “hit a wall” with either a platform or in a campaign. How did you deal with it? Q4: Was your method, workaround, etc. effective? If so, why and if not, why not? Q5: Is there any hard-earned wisdom you’ve gained from overcoming an obstacle with a platform or campaign that you’d like to share? Q4: What opportunities do you see opening up with this change? Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change? Q6: Now for the human issues – share (if you can on a public forum like Twitter!) a situation where you “hit a wall”

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EP20 - Living In The New Google Ads UI

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about the new UI now that it is the only option (for at least some things and for many accounts who can’t access the old one)? Q2 Let’s do the positives first – what is something that you really like about the new UI? Q3 What is something that you really do not like about the new UI? Q4 Are there things that you have not been able to do or find in the new UI? Or anything weird you’ve encountered? If so, what? Q5 Have you found anything cool that you can do in the new UI that wasn’t in the old one? If so, what? Q6 Have you developed any workarounds for roadblocks you encountered in the new UI? If so, what did you do? Q7 If you could make a request of the @GoogleAds product development team, what would it be?