EP15 - LinkedIn Ads

07/18/18 • 62 min

PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj). Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance? Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not? Q3 What’s your favorite part about #LinkedInAds? Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available? Q5 What part does #LinkedInAds play in your sales cycle? When is it useful? Q6 What recent #LinkedInAds updates are you most excited about? Q7 Which #LinkedInAds ad units (Sponsored Content, Text Ads, Sponsored InMail) are you finding the most success with currently, and why? Q8 Are you currently employing #LinkedInAds for an Account-Based Marketing (ABM) strategy? Why or why not?

Previous Episode

EP14 - Auto Optimisation

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Do you use automation features in your PPC management? Q2 What are some examples of auto-optimization settings you’ve generally seen work well? Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly? Q4 Which platform do you trust the most to hold the reigns for optimizing your campaigns, and which do you trust the least? Q5 What approach do you use for testing the effectiveness of an auto-optimization setting? Q6 What advice would you share with new PPC’ers about using these settings? Q7 What automation trends do you predict for the future of PPC?

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EP16 - PPC For Beginners

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: How long have you been working in paid search? Q2: How did you get into paid search? Q3: For someone who is looking to break into PPC, what advice do you have for them? Q4: What are traits you look for in entry-level employees? Q5 What is something you wish someone told you when you first started working in PPC? Q6 What advice do you have for someone who wants to pitch speaking at a conference for the first time.