5 tips for starting a binge-worthy business podcast

01/25/22 • 11 min

Podette: Podcasting for Business Made Easy

Quit worrying so much about your podcast’s intro music and start thinking about these 5 things instead, because if you can’t bake why you do what you do and how you do it differently from everyone else in your market into your business podcast, especially if they’re charging less than you, then we need to press pause and figure it out. Whether you’re new to podcasting and trying to build authority, or you’re going through a bit of a show refresh, keep listening for my five tips for creating a bingeable business podcast.

I’m talking:

- What a is business podcast

- Know what you want your podcast to do for you

- Get really clear on who you’re talking to

- Being okay with it taking a lot of time

- Content and content marketing are not the same thing

- Define your podcast’s USP

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://weareparler.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

I’m talking:

- What a is business podcast

- Know what you want your podcast to do for you

- Get really clear on who you’re talking to

- Being okay with it taking a lot of time

- Content and content marketing are not the same thing

- Define your podcast’s USP

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://weareparler.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Previous Episode

What is a business podcast (& why you may want one)

As a business owner, marketing is a pretty darn important activity that, I don’t know about you, but I certainly need to devote more time to. I’d even go as far as to say that marketing is the lifeblood of your business. Dramatic much? Well yes, I will admit I indulge in drama llama tendencies in these episodes, but without a way to bring in new clients, your business is really just an expensive hobby. Wanna know my favourite way to market my podcasting agency, Parler? My podcast, Podette - a business podcast designed to help me market and scale my business. Listen to get the lowdown on what makes a business podcast a business podcast, how that’s different to a normal podcast, and why you might want a business podcast of your own.

I’m talking:

- What a business podcast is

- What makes a business podcast different

- Examples of a business podcast

- Why you want a business podcast for yourself

Get in contact over at https://weareparler.co/contact

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://weareparler.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Next Episode

Choosing the right podcast format for your business goals.

We don’t have any stats on the structure of business podcasts, at least none that I could find after an exhaustive two minute Google search, so I’m going to go out on a limb here and say that 86.3% of all business podcasts use the interview format. I mean, don’t take my word for it because I just pulled that number out of thin air , but it feels like you can’t scroll through a podcast directory without falling over interview shows. If you’re new to podcasting and are wondering what format to use for yours, it can be easy to follow the crowd because they must know something you don’t, right? So in this post I’m walking you through how to pick the best format for your podcast so that by the end you’ll be able to confidently choose what format, or formats, you’re going to use for your show that’ll help with your business. I’m talking: - What exactly is a podcast format - The three podcast formats I recommend for business owners - How the Interview format really gets you results - When you want to take advantage of the Solo format - How the Co-Hosted format makes your audience feel about you Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/