Podette: Podcasting for Business Made Easy

The end of 2021 is fast approaching and if you haven’t already started thinking about your content plan for 2022 then consider this your friendly reminder to get your butt in gear. I know not everyone’s as into planning as me, but by the end of this episode you should have some solid ideas of how you can use my process to help with your content so it’s quicker and more conversion optimised to produce. I’m all in on the planning; there’s colour coding, a project management system, multiple tools, and post-it notes included in my process, not to mention the key components I learned from working in the professional television industry and you can learn all of it right here.

I’m talking:

- How to manage all your ideas

- The tools I use to manage, plan and schedule my content planning

- The importance of scheduling

- The questions to ask yourself to make sure your content will help your business and your audience

- How using a template can help speed up your content planning process even if you’re not a scripter

Don’t want to create your own content planning template? Grab the one I personally use for all my episodes over at https://podcastology.co/shop

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Every single podcast episode you put out into the world should have a killer call to action included. Bold statement, I know, but if you want your podcast to convert into sales, then knowing how to put together a call to action that’s going to see results is kind of important. In this episode I’m sharing the lessons I’ve learned about creating killer calls to action for your podcast episodes.

I’m talking:

- What exactly is a call to action

- The key ingredients to a killer call to action

- How to make sure listeners take action

- The secret to getting qualified clicks for paid offers

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Committing to an episodic show that will only stop when you do can be a big ask, which is why seasonal podcasting is becoming more and more popular. In this episode of Podette, I’m discussing what a podcast season is and answer the question, should you podcast in seasons?

I’m talking:

- What’s a podcast season

- Tricks to use to encourage listeners to binge

- How long should each podcast season be

- Advantages of podcasting in seasons

- Disadvantages of podcasting in seasons

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Aaand we’re live! Welcome to the first episode of Podette. In case you’re wondering, in this episode I’m going to be explaining just WTF a podette actually is, what you can expect from this podcast and who the devil I am because I want Podette to give you the info you need to make good podcasting choices. And by good, I mean profitable ones.

I’ll be talking:

- The definition of a podette

- When you can expect new episodes

- How this podcast fills a hole in its niche about podcasting

- Who I am (and why what I used to do matters to you)

- Why waiting until you’re ready is a bad move when starting a podcast

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Controversial opinion alert: your business podcast needs to have a dedicated web page or website and no I don’t mean using one of the third party offerings to build it for you. If the whole point of having your podcast is to grow your business, it needs to be linked to your business and it needs to include all the pieces required to convert someone into a podcast listener. To help you, I’m sharing the 12 sections your podcast landing page must contain to help it do its job: get you more listeners.

I’m talking:

- Why a podcast website is necessary for a business podcast

- The 11 sections your podcast website needs

- The optional section you can use to help your business

- How messaging and copy drives layout

Grab your free podcast landing page template at https://podcastology.co/40 and sign up to get instant access to the 12 sections your page needs.

Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.