#034: Getting Listeners without Social Media

10/21/24 • 16 min

4 Listeners

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true.

In this episode:
(3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast. (6:15) - How to make your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, and episode descriptions.
(9:15) - When to reach out to blogs, news sources, and contributor platforms to get featured and how to get your podcast on the podcast lists your future listener will find from Google Search.
(12:15) - How to provide an exceptional guest experience that encourages guests to share their episode and recommend your podcast to their audience.

Other episodes mentioned in this episode:
Ep. 8 - How to Pitch Your Podcast to Anyone in 30 SecondsEp. 19 - Podcast SEO: Your Guide to Higher Rankings

Shop my Podcast Guest Templates here:
https://podcastsforprofit.com/products/podcast-guest-template
(This template is fully customizable in Canva.)

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true.

Other episodes mentioned in this episode:
Ep. 8 - How to Pitch Your Podcast to Anyone in 30 SecondsEp. 19 - Podcast SEO: Your Guide to Higher Rankings

Shop my Podcast Guest Templates here:
https://podcastsforprofit.com/products/podcast-guest-template
(This template is fully customizable in Canva.)

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Previous Episode

#033: 3 Things I’m Starting Now to Grow My Podcast in 2025

3 Recommendations

Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever:
1. Social media - short form content, direct calls to action and YouTube.
2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community.
3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities.

If you want to download my 4 favorite ChatGPT Prompts for free go here:
https://morgan-franklin-media.ck.page/9107e58da5

Let me know how you're preparing for 2025:
DM me on Instagam
Send me a message on LinkedIn

Shop my podcast templates here:
https://podcastsforprofit.com/

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Next Episode

#035: Turn Social Media Followers into Podcast Listeners

4 Recommendations

Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening.
In this episode we’re talking about how to optimize your social media profile and content to drive listener traffic, why you have to put yourself in the mind of the content viewer and how to effectively turn a social media follower into a fan of your podcast.

Schedule your podcast social media audit:
https://podcastsforprofit.com/products/social-media-audit-for-podcasters

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.