#013: How to Measure the Success of Your Podcast

05/27/24 • 15 min

3 Listeners

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

One of the most frustrating parts of having a podcast (and trying to grow a podcast) is trying to figure out if you're actually making any progress or not. Is it "working"? How do you know when it is "working"?

If you're constantly questioning if your podcast is doing well or how you can actually tell if the work you're putting in is worth the effort - this episode is for you.

Get your free monthly podcast progress report here!
(This report is the exact report I use every month for all of my podcasts and clients. I've also includes a printable black and white version.)
In this episode:
(1:20) What 50 podcasters told me their biggest podcast goals for 2024 are!
(3:04) One of the most important tools to keeping your podcast (and you) on track.
(5:14) How to self-audit your podcast progress every month.
(10:29) Making S.M.A.R.T. goals for your podcast.
(12:13) Why you MUST be SPECIFIC about what you want for your podcast.

Links in this episode:
Download your free monthly podcast progress report here!
Book a 1:1 Coaching Call with me
Podcast Rescourses: Equipment, Software and Everything You Need to Start Shop my EXACT Podcast Setup

If you're constantly questioning if your podcast is doing well or how you can actually tell if the work you're putting in is worth the effort - this episode is for you.

Previous Episode

#012: Your Podcast Isn’t Perfect (and That’s a Good Thing)

2 Recommendations

We all want to do our best. Well, most of the time.. 😀😀

But what about all those times we want to do our best but we don't know how? What about all those times we want to do our best so badly we do nothing at all? What about all those times we think other people will judge us for not doing our best?

What about when we start to confuse our best with perfect? What if we can't be perfect?

In this episode:
(1:46) The (biggest) struggle I see almost 100% of podcasters have
(4:09) What I WISH someone had told me before I launched my first podcast
(6:17) My best advice for podcasters at any stage
(7:28) How people actually feel about your podcast
(10:20) How many episodes you should air before judging the numbers

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest Book a 1:1 Coaching Call with me
Podcast Rescourses: Equipment, Software and Everything You Need to Start Shop my EXACT Podcast Setup

Next Episode

#014: How to Get Your First Podcast Sponsor

2 Recommendations

So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched!

Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pie. 😬

In this episode:
(2:02) The audience size you need before starting the monetization process.
(4:43) One thing you must know before reaching out to potential sponsors.
(6:13) Your formula to calculate what your ads or partnerships should cost!
(9:28) Standard podcast ad placements and how long they normally air.
(13:05) What your pitch deck and outreach message(s) should include.

Links in this episode:
Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
Podcast Rescourses: Equipment, Software and Everything You Need to Start Book a 1:1 Coaching Call with me Shop my EXACT Podcast Setup
Read this Episode's Show Notes

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Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters - #013: How to Measure the Success of Your Podcast

Transcript

Morgan Franklin00:00:01.290

One of my favorite sayings in business and something that I think about all the time is a message that was drilled into my head by a mentor of mine. If you can't measure it, you can't manage it. If you can't measure it, you can't manage it. It sounds simple enough, right? But it brings up a bigger question. How do we measure the success of a podcast both against the standards of the goals and outcomes that we'd like to achieve, but also the