
Episode 60: Structuring Your Podcast with Monetization in Mind (Podcasting 102)
11/07/22 • 50 min
2 Listeners
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Monetization Topics Covered In This Presentation:
- Why the CPM Model is the devil, haha!
- Venn diagram for potential sponsors
- Design show with monetization in mind at each step:
- Who’s going to be involved (guests, building a community)
- What segments can you have added value
- Terms no less than 4 monthS
- Sponsored show segments:
- Highlighted products
- Ongoing content contributors
- Media partners
- Links in show notes
- Banner ads on website
- Social media posts
- Facebook Lives with the sponsor
Link to Sound File for Sight Impaired: Click Here
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
Link: Producer Jaime to Give Two Virtual Presentations at the 4th Annual Afros & Audio Podcast Festival | Visit Afros and Audio
Link: Podfest Multimedia Expo
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Facebook: Facebook.com/FlinttoneMedia
- Twitter: @FlintStoneMedia
- LinkedIn: Producer Jaime | Flint Stone Media
- Clubhouse: @ProducerJaime
Already Have a Podcast? Check Out My Other Show FULL of Podcast Tips: Podfest Podcast | Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast |
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Monetization Topics Covered In This Presentation:
- Why the CPM Model is the devil, haha!
- Venn diagram for potential sponsors
- Design show with monetization in mind at each step:
- Who’s going to be involved (guests, building a community)
- What segments can you have added value
- Terms no less than 4 monthS
- Sponsored show segments:
- Highlighted products
- Ongoing content contributors
- Media partners
- Links in show notes
- Banner ads on website
- Social media posts
- Facebook Lives with the sponsor
Link to Sound File for Sight Impaired: Click Here
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
Link: Producer Jaime to Give Two Virtual Presentations at the 4th Annual Afros & Audio Podcast Festival | Visit Afros and Audio
Link: Podfest Multimedia Expo
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Facebook: Facebook.com/FlinttoneMedia
- Twitter: @FlintStoneMedia
- LinkedIn: Producer Jaime | Flint Stone Media
- Clubhouse: @ProducerJaime
Already Have a Podcast? Check Out My Other Show FULL of Podcast Tips: Podfest Podcast | Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast |
Previous Episode

Episode 59: Website Content that Boosts Your Podcast's SEO (Podcasting 102)
I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to take advantage of, once I let you in on a few simple tricks. So, first I will explain these SEO drivers and then I will give you habits to incorporate into your podcast workflow and your website content that will really help you take advantage of these concepts. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Link to Sound File for Sight Impaired: Click Here
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
Business in the Bedroom Episodes with Deeper Dives on Websites:
- Episode 11: Decoding SEO Part 1 – Knowing the Basics (for a deeper dive on Not having a site that is flat and dated-looking, Website Relevancy [Site Copy, Alt Info on Images, Linkbacks])
- Episode 12: Decoding SEO Part 2 – Diving into the Details (for a deeper dive on Google Analytics, Taking a Deeper Look at Site Relevancy, A Couple More Notes About Link Backs)
- Episode 13: Decoding SEO Part 3 – Diving into the Details, Continued (for a deeper dive on (Other Practices for Keeping Your Site Fresh and Updated, Other Key Notes About Site Links)
Link: Podfest Multimedia Expo
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Facebook: Facebook.com/FlinttoneMedia
- Twitter: @FlintStoneMedia
- LinkedIn: Producer Jaime | Flint Stone Media
- Clubhouse: @ProducerJaime
Already Have a Podcast? Check Out My Other Show FULL of Podcast Tips: Podfest Podcast | Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva |
Next Episode

Episode 61: Engaging with Your Listeners (Podcasting 101)
Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope... I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
Link: Podfest Multimedia Expo
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Facebook: Facebook.com/FlinttoneMedia
- Twitter: @FlintStoneMedia
- LinkedIn: Producer Jaime | Flint Stone Media
- Clubhouse: @ProducerJaime
Already Have a Podcast? Check Out My Other Show FULL of Podcast Tips: Podfest Podcast | Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime
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Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2022.
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