Podcasting Your Brand

Producer Jaime Legagneur

1 Creator

Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Pick up what Producer Jaime has been putting down since 2014 and learn the tools to properly launch and then build your brand through the power of podcasting. Welcome to Podcasting Your Brand! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on. (Formerly, Business in the Bedroom) -------------------- Your Host, Producer Jaime, has been an award-winning professional podcast Host and Executive Producer since 2014. With tips ranging all the way from developing your show’s topic and the technical side of a podcast launch through higher-level aspirations of audience growth and monetization, Producer Jaime opens her books on how to achieve all your goals. She has built her business, Flint Stone Media, as a podcast production house and consultancy firm, successfully advising clients and her Florida Podcast Network hosts on branding through podcasts time and time again. And, on this show, she will also often dip into her past experiences in law school, as a web designer/developer, as an SEO expert, and as a data analyst to provide full-scope concepts to grow your business (with your podcast at the core). Plus, she’ll be bringing onto the show people who’ve been mentors, peers, community members, and clients to lend their voices, questions, and perspectives. Producer Jaime has achieved many accomplishments in the space, often recognized as a pioneer and thought leader in the podcast industry. And, she’s excited to show you the secret sauce that she’s used to cook up success, giving you the ingredients to jumpstart YOUR podcasting. So, follow along with Producer Jaime (and her infectious laugh!) and learn everything you need to know about Podcasting Your Brand. She just LOVES talking about podcasting and giving back to an industry that has given her so much. Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn the mic on! (And, if you are looking for the Season 1’s episodes that give practical advice for newbie entrepreneurs [known collectively as Business in the Bedroom], you can still catch that first season of shows at BusinessInTheBedroom.com.)

#13 in the Top 100 entrepreneur All time chart

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Goodpods has curated a list of the 10 best Podcasting Your Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Podcasting Your Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Podcasting Your Brand episode by adding your comments to the episode page.

Episode 26: Creating Wrap-Around Services

Podcasting Your Brand

09/20/21 • 15 min

After creating a side hustle in order to make ends meet, the next phase of business growth can be fueled by creating wrap-around services for your CORE business. After all, your ultimate goal is to build up that core business as your full source of income. So, by creating these wrap-around services, you will move your resource for extra income away from the lane that your other side hustle is driving in to the same lane and customer base as your core services. Thus, you'll now be leveraging your core client base for additional revenue streams--thus, continuing to further tip the scales toward having your business be completely the thing you REALLY want to focus on! So, let's run through how I did that and a couple of ways you can do that, too...

Host, Lead Editor, and Executive Producer: Jaime ("Jemmy") Legagneur

Vocal Editor: Paul Stevens

Connect with the Show and Leave a Voice Message: BizInTheBedroom.com

Gain More Knowledge and Support the Show: Dreamers Become Doers on Patreon

Clubhouse Club: Dreamers Become Doers

Facebook Group: Dreamers Become Doers

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime | My Clubs: Dreamers Become Doers, BIPOC Podcasters Club

Or, feel free to email [email protected]

Interested in podcasting? Let Producer Jaime coach you! | Download her Top Tips Pack

Additional Support Provided by: Flint Stone Media and Listeners Like You!!

"Hit it hard. Keep the lights on." ~Jaime

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Production House: Flint Stone Media

4 Listeners

1 Comment

Episode 31: My Key Note Address for National Entrepreneurs Day

Podcasting Your Brand

12/06/21 • 41 min

Today, I'm going to open up the curtain once again on my own entrepreneurial journey and share my recent Key Note Address! The Palm Beach County School District recently asked me to be the key note speaker for their virtual National Entrepreneur's Day event on November 16th. Well, with that key note, I was walking the walk that I talked about in the last episode--that when people see you, STEP UP. So, I'll let you be the judge on how I did! You'll hear me trying to tackle two intentions with this key note address: 1) getting young entrepreneurs jazzed about the journey and the experiece of building your own business by sharing my own journey, and 2) giving a quick course on launching a podcast. And, I'm sharing this also so that you can imagine all the potential impact that my doing this particular presentation in front of that audience of small business owners had for MY business. And, THAT's why I'm such a proponent of getting out there. Listen in, and let's do this...!

Link to Sound File for Sight Impaired: Click Here

Host, Lead Editor, and Executive Producer: Jaime ("Jemmy") Legagneur

Connect with the Show and Leave a Voice Message: BizInTheBedroom.com

Mentioned in this Episode: Watch My Key Note Address on Video YouTube | Facebook

Mentioned in this Episode: PBCSD Entrepreneur's Day - Key Note - Ignite YOUR Voice! Ignite YOUR Podcast Platform! Presentation Slides | More Info

Listen to BITB on Producer Jaime's Favorite Podcast Player: "Goodpods is GREAT!!" ~Producer Jaime

Join the Dreamers Become Doers Community Across the Web: Goodpods | Clubhouse | Facebook| Patreon

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Or, feel free to email me: [email protected]

Favorite tools I’m affiliated with: Canva

Interested in podcasting? Take my Podcasting 101 Launch Course!

Already Have a Podcast? Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack | Check Out My Other Show FULL of Tips: Podfest Podcast

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Episode 27: Google's Suite Services

Podcasting Your Brand

10/04/21 • 22 min

Already have a Gmail account? Guess what?!? You have a whole suite of powerful extra FREE tools at your fingertips! These free Google tools you likely already have access to really helped me as I was going my business on a bootstrapped budget; and, they can help you, too. With the Google tools in your account, you can bypass the need for Microsoft Office, collaborate with your team in real time, create professional-looking infographics and PDFs, and so much more. And, did I mention they are free? Because, they are FREE. You're welcome!! Listen in, and let's do this...!

Host, Lead Editor, and Executive Producer: Jaime ("Jemmy") Legagneur

Vocal Editor: Paul Stevens

Connect with the Show and Leave a Voice Message: BizInTheBedroom.com

Listen to BITB on Producer Jaime's Favorite Podcast Player: "Goodpods is GREAT!!" ~Producer Jaime

Link: Cat Corchado's podcast, Sisters in Service

Interested in podcasting? Let Producer Jaime coach you! | Download her Top Tips Pack | Catch Producer Jaime at She Podcasts LIVE 2021!

Join the Dreamers Become Doers Community Across the Web: Clubhouse | Facebook| Patreon

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Or, feel free to email [email protected]

Additional Support Provided by: Flint Stone Media and Listeners Like You!!

"Hit it hard. Keep the lights on." ~Jaime

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Production House: Flint Stone Media

3 Listeners

Episode 60: Structuring Your Podcast with Monetization in Mind (Podcasting 102)

Podcasting Your Brand

11/07/22 • 50 min

I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Monetization Topics Covered In This Presentation:

Why the CPM Model is the devil, haha!
Venn diagram for potential sponsors
Design show with monetization in mind at each step:
- Who’s going to be involved (guests, building a community)
- What segments can you have added value
Terms no less than 4 monthS
Sponsored show segments:
- Highlighted products
- Ongoing content contributors
Media partners
Links in show notes
Banner ads on website
Social media posts
Facebook Lives with the sponsor

Link to Sound File for Sight Impaired: Click Here

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])

Link: Producer Jaime to Give Two Virtual Presentations at the 4th Annual Afros & Audio Podcast Festival | Visit Afros and Audio

Link: Podcasting Your Brand Episode 35: Examining Your Ecosystem (Thoughts Before Launching, Part 3: The Who)

Link: Podfest Multimedia Expo

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast |

2 Listeners

Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)

Podcasting Your Brand

08/01/23 • 28 min

When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #25 from 3/7/2023: Want to Monetize? Be Clear on Your Branding (Instagram | TikTok)

Tip #67 from 5/4/2023: Be Ready to Podcast at ALL of Your Networking Events (Instagram | TikTok)

Link: Podcasting Your Brand Episode 35: Examining Your Ecosystem (Thoughts Before Launching, Part 3: The Who)

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

Instagram: @FlintStoneMedia
Threads: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
Facebook: Facebook.com/FlintStoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack

Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)

Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM |

2 Listeners

Episode 46: It’s All About Your Listeners (Podcasting 101)

Podcasting Your Brand

08/01/22 • 14 min

For this next Podcasting 101 topic, I want to make it SUPER clear that the most important focus for your show is how well you are making it all about your listeners. It’s a key concept that you need to apply to all aspects of your show if you want to see good audience growth. And, in this episode, I’ll be honing in on 4 fundamental areas of consideration: picking your guests, figuring out when during the week it’s best to release your episodes, which sponsors to partner with, and what resources you can make available to your listening base for reference after the episode. Along the way, I will give you loads to think about in terms of YOUR listeners and how to make your show truly geared towards them and audience growth. And, I’ll even share one of my favorite quotes of all time, because the advice it conveys is simply fantastic. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])

Link: Podcasting Your Brand Episode 33: No Infomercials, Please (Thoughts Before Launching, Part 1: The What)

Link: Podcasting Your Brand Episode 37: Deciding on a Format (Thoughts Before Launching, Part 5: The How)

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Favorite tools I’m affiliated with: Canva | 1SheetPRO | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)

Additional Support Provided by: Flint Stone Media and Listeners Like You!!

Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime

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Production House: Flint Stone Media

2 Listeners

Episode 50: Content Prep for Your Interviews (Podcasting 101)

Podcasting Your Brand

08/29/22 • 21 min

I’m going to continue helping you become the BEST podcast host for your guests that you can be. And, on this Podcasting 101 episode, I will focus with you on preparing the content for your guest interviews, starting with the decision whether to send boilerplate questions to your guest ahead of time. Plus, I will reveal the two questions I always recommend that you ask guests before you interview them. Then, I will take you through my process of researching your guest, preparing your topic points, and organizing your questions to maximize the flow of your conversation. And, I will also share with you the two particular elements I want you to be looking for when you are researching your guest in the first place, so you can create great moments in your interviews. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Favorite tools I’m affiliated with: Canva | 1SheetPRO | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!) | Riverside FM | Podopolo

Additional Support Provided by: Flint Stone Media and Listeners Like You!!

Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime

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Production House: Flint Stone Media

2 Listeners

Episode 87: Your Sponsorship Packages (Podcasting 102)

Podcasting Your Brand

08/15/23 • 27 min

Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #23 from 3/3/2023: Guesting on Other Shows to Grow Your Audience... but, You Have to Keep in Mind THEIR Audience (Instagram | TikTok)

Tip #45 from 4/4/2023: Finding Guests: Go Where They are In Real Life (Instagram | TikTok)

Link: Producer Jaime's Disciples Lesson PDF (a favorite “Jaime-ism”)

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

Instagram: @FlintStoneMedia
Threads: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
Facebook: Facebook.com/FlintStoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)

Favorite Tools I’m Affiliated with: Canva | 1SheetPRO |

2 Listeners

Episode 33: No Infomercials, Please (Thoughts Before Launching, Part 1: The What)

Podcasting Your Brand

05/16/22 • 15 min

In Part 1 of my initial series of episodes, Thoughts Before Launching: The What, I wanted to start you off with my #1 piece of advice when going into podcasting your brand: do NOT make your show one long sales pitch. In other words, no infomercials, please. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Link: Podfest Expo Info | Podfest Expo Tickets (Use Promo Code "IGNITE" for a 20% discount!)

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Favorite tools I’m affiliated with: Canva | 1SheetPRO | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)

Already Have a Podcast? Check Out My FREE Tips | Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack | Check Out My Other Show FULL of Tips: Podfest Podcast

Additional Support Provided by: Flint Stone Media and Listeners Like You!!

Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime

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Production House: Flint Stone Media

2 Listeners

1 Comment

Episode 61: Engaging with Your Listeners (Podcasting 101)

Podcasting Your Brand

11/14/22 • 33 min

Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope... I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])

Link: Podfest Multimedia Expo

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

Instagram: @FlintStoneMedia
Tik Tok: TikTok.com/@producerjaime
Facebook: Facebook.com/FlinttoneMedia
Twitter: @FlintStoneMedia
LinkedIn: Producer Jaime | Flint Stone Media
Clubhouse: @ProducerJaime

Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)

Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo

Additional Support Provided by: Flint Stone Media and Listeners Like You!!

Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime

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Production House: Flint Stone Media

2 Listeners

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FAQ

How many episodes does Podcasting Your Brand have?

Podcasting Your Brand currently has 91 episodes available.

What topics does Podcasting Your Brand cover?

The podcast is about Marketing, Entrepreneur, Entrepreneurship, Writers, How To, Podcasting, Artists, Podcasts, Education, Business, Authors and Smallbusiness.