Episode 87: Your Sponsorship Packages (Podcasting 102)
08/15/23 • 27 min
2 Listeners
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #23 from 3/3/2023: Guesting on Other Shows to Grow Your Audience... but, You Have to Keep in Mind THEIR Audience (Instagram | TikTok)
Tip #45 from 4/4/2023: Finding Guests: Go Where They are In Real Life (Instagram | TikTok)
Link: Producer Jaime's Disciples Lesson PDF (a favorite “Jaime-ism”)
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Threads: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
- Facebook: Facebook.com/FlintStoneMedia
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- LinkedIn: Producer Jaime | Flint Stone Media
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Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #23 from 3/3/2023: Guesting on Other Shows to Grow Your Audience... but, You Have to Keep in Mind THEIR Audience (Instagram | TikTok)
Tip #45 from 4/4/2023: Finding Guests: Go Where They are In Real Life (Instagram | TikTok)
Link: Producer Jaime's Disciples Lesson PDF (a favorite “Jaime-ism”)
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Threads: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
- Facebook: Facebook.com/FlintStoneMedia
- Twitter: @FlintStoneMedia
- LinkedIn: Producer Jaime | Flint Stone Media
- Clubhouse: @ProducerJaime
Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Previous Episode
Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)
1 RecommendationsWhen you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #25 from 3/7/2023: Want to Monetize? Be Clear on Your Branding (Instagram | TikTok)
Tip #67 from 5/4/2023: Be Ready to Podcast at ALL of Your Networking Events (Instagram | TikTok)
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Threads: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
- Facebook: Facebook.com/FlintStoneMedia
- Twitter: @FlintStoneMedia
- LinkedIn: Producer Jaime | Flint Stone Media
- Clubhouse: @ProducerJaime
Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM |
Next Episode
Episode 88: Your Sponsorship Sales with Nicole Walker (Podcasting 102)
Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #17 from 2/23/2023: 3 Things to Say to Your Guests Before You Start Recording that Will Smooth Out Your Interviews (Instagram | TikTok)
Tip #73 from 6/7/2023: Starting Your Interviews (Instagram | TikTok)
Pro Podcast Peer: Nicole Walker, Founder of WinHers United
More About Nicole: Nicole is an Award Winning Podcaster, International Speaker, Sponsorship Strategist, and Women Empowerment Advocate. Nicole’s podcast, WinHers United, literally changed her life. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole’s podcast is within the Top 5% of podcasts worldwide, won the 2020 Best Black Business Podcast Award, and was nominated for the 2022 Moment of Entrepreneurial Inspiration Award.
Nicole’s podcasting expertise has been featured on various platforms including Pod News, Podcast Movement, and Time Magazine. Nicole helps established podcasters and podcast conferences with sponsorship acquisition via data analytics, pitch deck creation, and sponsors identification and outreach.
Link: PYB Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102)
Link: PYB Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)
Link: PYB Episode 87: Your Sponsorship Packages (Podcasting 102)
Link: Producer Jaime Invited as a Guest on the “WinHers” Podcast!
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Threads: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
- Facebook: Facebook.com/FlintStoneMedia
- Twitter:
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