Podcasting Smarter

The new business platform for Podbean's Business and Enterprise plans has been released with a new design, features, and support for companies and organizations to manage multiple podcasts and private secure podcasts.
"The motive has been to make this a simple, straightforward user experience so people don't have to know a lot of technology or coding or anything like that."
Welcome to Podcasting Smarter. In today's episode, we'll be talking with our Director of Communications, Shannon Martin, about our new business dashboard. This dashboard is much more streamlined and user-friendly, and we're excited to share it with our business customers. With this new dashboard, you can easily find support options, manage your channels, and customize your organization page. So if you're a business podcaster or part of a podcast network, be sure to check out our new business dashboard. Thanks for listening!
In this episode, you will learn the following:
1. What is Podbean's new business dashboard?
2. What are the features and benefits of the new dashboard?
3. What has the feedback been from users of the new dashboard?

Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Watch the Full Demo of the New Dashboard Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries:
[00:00:01] - Podcasting Smarter is the official podcast from Podbean. It features podcasting interviews, best practices and helpful tips. In today's episode, Podbean's Director of Communications, Shannon Martin and Head of Events, Norma Jean Belenky talk about Podbean's new business dashboard and some of the features and benefits.
[00:00:50] - Podbean has released a new business dashboard for its podcast hosting clients. Business and enterprise plans allow companies and organizations to manage multiple podcasts and internal podcasts that are encrypted and secure. Business plans offers a lot of functionality and the dashboard is much more streamlined and looks really cool. It's for podcasting as a network or using podcasting internally within your company.
[00:02:45] - The new business platform from Podbean has a new design and features. An example is that support has been moved to the top of the page. Live chat support is offered exclusively to Podbean's business plan and is on the main dashboard as well. Each organization can now change the color of their organization page and customize it. Groups with private members can use the grouping function to organize employee podcasts.
Other episodes you'll enjoy:

How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney

Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!

The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!

How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at [email protected]

Want to know what goes into making a top branded podcast?
"If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI"
Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts.
This is Chris' story...
I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers.
In this episode, you will learn the following:
1. What goes into making a top branded podcast, including market research, production and content strategy?
2. How can audio storytelling be used to build relationships and achieve marketing goals?
3. What are some examples of branded podcasts that have been particularly successful?
Resources:

Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Chapter Summaries:
[00:00:01] - Podbean's Podcasting smarter is the official podcast from Podbean. Today's episode features an interview with Chris O'Keeffe from JAR Audio. JAR Audio creates branded podcasts for brands such as Lush, Royal Bank of Canada, Lululemon, and more.
[00:01:04] - JAR Audio is a full service branded podcast agency that works with brands to build custom branded podcasts. It's a traditional agency model. Except instead of making creative campaigns or websites or commercials, jar Audio makes podcasts amazing. The company has a full marketing team that launches the podcast and promotes it and reports on it.
[00:02:27] - Chris explains how he got into the podcasting industry. He is a writer and his writing partner wanted to create an audio drama in 2018. They invited industry people from Vox, Ringer and Gimlet to spend a weekend with them to create it. He helped launch and develop a show called "Disgraceland".
[00:05:36] - In addition to building a career in podcasting, Chris also worked in content strategy and content marketing. He believes in value-driven content, going for telling, not selling, building relationships over the long term. He thinks the battle is being the sort of battle for understanding the value of audio storytelling.
[00:09:33] - JAR Audio has worked with big brands such as Expedia, Amazon, T Mobile, Lush, Amex, British Columbia Institute of Technology and the Port of Vancouver. For RBC, they have a show called Disruptors, which has been a runaway hit. T-Mobile built trust with its audience by informing them about its products and services. T-Mobile works with a lot of journalists and takes a journalistic lens to its content marketing. It's important to have the brand strategy and the comms goals and the strategic goals overlaid with that and in tension with that.
[00:17:53] - Branded podcasts can be either a panel discussion or a one-on-one interview with a host, or a hybrid format like a Radiolab with more rich sound design and a scripted section. "The Message" from GE is a great example of a branded podcast. Brand podcasting is achievable for brands as the cost is lower than television production. Hosted ads are getting more traction than ads that are read externally because people trust the host. It's an exciting time for brands to be able to tell stories specifically of their brand in an entertaining way and share their brand values. Branded content is changing quickly and it's exciting for the industry.
[00:24:35] - In the podcasting landscape, how can companies differentiate their brand story? There is a lot of content out there that's branded podcasts or podcas...

In this episode of Podcasting Smarter, we're "Spilling the Podbeans" and sharing all of the new features and updates from Podbean so far as we reach mid-year of 2022!

We're speaking to Podbean's Director of Communications, Shannon Martin, about all of the updates we can share including..

• New podcast website premium themes
• Podbean's optimized video player
• The newest version of the Podbean App (and to make sure you download the latest version to the Podbean App!)
• Ad management in now visible in within your podcast dashboard
• We now support group recording on the Podbean App
• We now support Dutch language within your podcast dashboard
• You can now export the media URLs of episodes within your podcast statistics
• Closed Captions have been added
• Within Sweden and Germany you can now see more granular statistics about where your audience comes from

To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

...

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

To contact Podcasting Smarter with questions get in contact at [email protected]

To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.

Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia. Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!

We'll also cover..

• The benefits of podcasting over print
• How podcasting creates a positive impact on employees and employee culture
• Meeting the "Mission of the Moment" with your audio strategy
• Targeting specific audiences with branded podcasts
• Podcast formats and how to choose the best format for your brand's message
• Audio cues and training your audiences ear
• How podcasting and podcast clips are used within a greater social media strategy
• Using podcasting for business development
• The secondary impact of having great guests on your show
• And more!

...

Corporate Podcast Smarter is an official in-house podcast by Podbean.

Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.

In this episode of Podcasting Smarter, we're speaking to Jessica Rhodes of Interview Connection, a podcast booking agency, about starting her podcast business, how to be a great guest and what podcasters should look for when booking guests.

In this episode we'll cover:

• How Jessica got into podcasting and started Interview Connections in 2013
• Tips & best practices for being a good podcast guest
• Common crutch words to avoid during an interview
• What podcasters should look for when booking guests and how to be a welcoming host
• Setting expectations for guest and episode promotion
• How Jessica started to get clients and built her company within the podcasting industry
• How she learned what to charge clients and build up her rates

You can get in touch with Jessica Rhodes and find Interview Connections here.

...

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

To contact Podcasting Smarter with questions get in contact at [email protected]