Podbean Amplified - Breaking Down ”The Creators” Report about Who Makes Podcasts and How We Can Create More Equity within the Industry with Tom Webster of Sounds Profitable

Breaking Down ”The Creators” Report about Who Makes Podcasts and How We Can Create More Equity within the Industry with Tom Webster of Sounds Profitable

09/07/22 • 26 min

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In this episode of Podcasting Smarter, we're speaking to Tom Webster of Sounds Profitable about their most recent report, "The Creators" on who's making podcasts these days and how for the first time we're able to see an accurate snapshot of the demographics that comprise podcast creators.

We'll discuss the most surprising takeaways from the study that covered age, gender, race, education, income levels and more..

In this episode we'll cover:

What "The Creators" report found and why it's so important to the podcasting industry
What the study found surprising in regard to gender and how 70% of podcast creators are male
That podcasting is overwhelmingly disproportionate in regard to the 55+ age category
What we can all do to increase equity within podcasting both individually and as an industry
How the podcast industry as a whole is evolving and growing
The complete "The Creators" report from Sounds Profitable
What other reports and studies Sounds Profitable has in the pipeline this year

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To contact Podcasting Smarter with questions get in contact at [email protected]

We'll discuss the most surprising takeaways from the study that covered age, gender, race, education, income levels and more..

In this episode we'll cover:

What "The Creators" report found and why it's so important to the podcasting industry
What the study found surprising in regard to gender and how 70% of podcast creators are male
That podcasting is overwhelmingly disproportionate in regard to the 55+ age category
What we can all do to increase equity within podcasting both individually and as an industry
How the podcast industry as a whole is evolving and growing
The complete "The Creators" report from Sounds Profitable
What other reports and studies Sounds Profitable has in the pipeline this year

...

Podcast Smarter is the official in-house podcast by Podbean.

To contact Podcasting Smarter with questions get in contact at [email protected]

Previous Episode

Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup

In this episode of Podcasting Smarter, we're speaking to Bethany Hawkins of Crackers in Soup, a podcast management company, about starting her podcast business, what led to her 6-figure success and the lessons she's learned along the way.

In this episode we'll cover:

How Bethany got into podcast and what skills she used from previous jobs, hobbies and careers
Tips & best practices for beginners and people just getting into podcasting and podcasters who’ve only worked on their own shows
Navigating PodFade and creating a sustainable, success podcast business
How she gets clients and some ways that Bethany started to build that part of her business
What services podcasters can charge for including production, pre-production, social media, editing and more
Learning what to charge and navigating setting rates within the podcasting industry
Creating a 6-figure Podcasting Business and how Crackers in Soup grew as a business
Navigating the podcast landscape as a BIPOC creator
Common hurdles for podcasters starting a podcast business

You can get in touch with Bethany and find Crackers in Soup here.

...

Podcast Smarter is the official in-house podcast by Podbean.

To contact Podcasting Smarter with questions get in contact at [email protected]

Next Episode

undefined - Winning at Sports: Live Panel Replay with BBC Podcasters Eliza Skinner of On the Podium and Chrystal Genesis of Stance Productions and Untold Legends: Ora

Winning at Sports: Live Panel Replay with BBC Podcasters Eliza Skinner of On the Podium and Chrystal Genesis of Stance Productions and Untold Legends: Ora

This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program.

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For August, Podbean's Storytelling Podcast Week featured a live panel on Sports podcasts for our monthly live episode with Eliza Skinner of On the Podium and Chrystal Genesis of the upcoming Untold Legends: Ora where they speak about the art of telling the triumphs and heartbreak within sports, what make those moments of glory memorable and what's behind them.

In this episode we'll also hear from them about..

How they both got into podcasting and what it's like to work with BBC Podcasts
The inspirations for On the Podium and Untold Legends: Ora, two very different formats within sports podcasts
What goes into Untold Legends: Ora from a production standpoint as a large scale narrative audio series
The inspirations for On the Podium and their episode formula for success
What Chrystal and Eliza have both learned along the way as women who are telling sports stories and how podcasting helps bring more awareness, gender representation, representation for POC and equity into the mainstream
How podcasters out there who want to tell stories from their communities, accomplishments and for the unsung heroes they may have discovered can start telling those stories
What podcasts Eliza and Chrystal both love and the stories they want to tell next!

You can also watch the full panel on Podbean's YouTube.

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Storytelling Podcast Week and Podcasting Smarter are brought to you by Podbean.

To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

To contact Podcasting Smarter with questions get in contact at [email protected]

Podbean Amplified - Breaking Down ”The Creators” Report about Who Makes Podcasts and How We Can Create More Equity within the Industry with Tom Webster of Sounds Profitable

Transcript

00:00:01.050

Welcome to podcasting Smarter. The podcast for podcasters by podcasters, podcasting, Smarter is the official podcast from PO'd being featuring podcasting, interviews, best practices and helpful tips. We're here to give you the tools, resources, product updates and news to help you get started podcasting and keep your podcast growing.

00:00:29.410

Hello and welcome to podcasting Smarter. This is norma jean blanc. Ipod Beane's head of events. And in t