Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY

07/28/22 • 68 min

1 Listener

In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.

Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia. Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!

We'll also cover..

The benefits of podcasting over print
How podcasting creates a positive impact on employees and employee culture
Meeting the "Mission of the Moment" with your audio strategy
Targeting specific audiences with branded podcasts
Podcast formats and how to choose the best format for your brand's message
Audio cues and training your audiences ear
How podcasting and podcast clips are used within a greater social media strategy
Using podcasting for business development
The secondary impact of having great guests on your show
And more!

...

Corporate Podcast Smarter is an official in-house podcast by Podbean.

Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.

In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.

We'll also cover..

The benefits of podcasting over print
How podcasting creates a positive impact on employees and employee culture
Meeting the "Mission of the Moment" with your audio strategy
Targeting specific audiences with branded podcasts
Podcast formats and how to choose the best format for your brand's message
Audio cues and training your audiences ear
How podcasting and podcast clips are used within a greater social media strategy
Using podcasting for business development
The secondary impact of having great guests on your show
And more!

...

Corporate Podcast Smarter is an official in-house podcast by Podbean.

Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.

Previous Episode

What are Private Podcasts and how are they different from unlisted and public podcasts?

In this episode of Podcasting Smarter, we're talking all about private podcasts, the definition of a private podcast and how it's different from unlisted and public podcasts.

We're speaking to Podbean's Head of Enterprise Sales, Mark Pafume, about the use cases for private podcasts, the benefits of private podcasting including security, ease-of use, mobility with the Podbean Pro App and how organizations are implementing this technology.

In this episode we'll cover:

Why organizations would want to use private podcasting
What makes private podcasting secure
How podcasters who also have more corporate careers can bring their love of podcasting into the organizational communication initiatives
Podbean's Case Studies that highlight some organizations using private podcasting
Podbean's secure private podcast app, Podbean Pro

...

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

To contact Podcasting Smarter with questions get in contact at [email protected]

Next Episode

How Jostens Used Podcasting to Boost Morale and Connect Their Employees

Check out this case study with John Kiernan, Podbean's Director of Customer Success and Jostens' National Director of Learning and Development, Mark Bussel as they discuss how Jostens is using podcasting internally to boost employee morale and within their internal communications and learning and development initiatives.

In this episode they'll cover:

Why podcasting is a good fit for Jostens and how podcasting enabled them to approach internal communications in a different way
How podcasting grew within their organization and they developed different internal channels for content
How podcasting made the difference in regard to having a great impact then written or video content
The employee's positive experience with podcasting at Jostens
How easy and straightforward the podcasting process was for their organization
How podcasting empowered their employees and gave them an opportunity to communicate, opening up a two-way conversation

Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.

To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at [email protected]

...

Podcast Smarter is the official in-house podcast by Podbean.

To contact Podcasting Smarter with questions get in contact at [email protected]

To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Podbean Amplified - Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY

Transcript

00:00:01.979

Welcome to corporate podcasting Smarter For business communications, training and marketing. Corporate podcasting Smarter is for enterprise level and professional organizations and is an official podcast from pod beam. We feature interviews with industry experts, learning and development use cases, podcast, network advertising best practices and helpful tips for how to get the most out of podcasting within your organization or media network.

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